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All Journal ProBank: Jurnal Ekonomi dan Perbankan Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Mahasiswa FIB Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Eksis: Jurnal Riset Ekonomi dan Bisnis Revitalisasi : Jurnal Ilmu Manajemen CAHAYA AKTIVA Asian Management and Business Review Jurnal Abdimas Akademika Journal International Inspire Education Technology (JIIET) Management Studies and Business Journal SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis

GESTY ERNESTIVITA

Universitas Janabadra Yogyakarta, Indonesia

Author-ID : 7219363

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 42 Documents Claim Missing Document

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PELATIHAN DAN PENDAMPINGAN PEMASARAN PRODUK DAUR ULANG SAMPAH PADA BANK SAMPAH MELATI KOTA KEDIRI ernestivita, gesty; Kusumaningtyas, Dian; Hakimah, Ema Nurzainul; Kuherawati, Jelvi Tri; Fatiha, Chandra Dwi
Jurnal Abdimas Akademika Vol. 4 No. 02 (2023): Edisi Desember 2023
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Dalam upaya mendukung pembangunan berkelanjutan melalui pengolahan sampah yang menjadi masalah besar di dunia saat ini, Bank Sampah Melati melakukan produksi daur ulang sampah menjadi produk yang memiliki nilai guna dan nilai jual. Upaya ini belum optimal karena pemasaran masih sangat terbatas dan belum menggunakan platform online. Melalui kegiatan pengabdian kepada masyarakat ini, tim memberikan pelatihan dan pendampingan mulai dari pembuatan media sosial, pembuatan akun shopee, pelatihan foto produk dan pembuatan konten pemasaran, serta pelatihan perumusan strategi pemasaran. Dari kegiatan ini dapat meningkatkan ketrampilan pengurus dalam pemasaran produk secara online sehingga dapat meningkatkan pemasaran produk dan menambah pendapatan Bank Sampah yang secara otomatis juga meningkatkan kesejahteraan nasabah Bank ampah Melati.

Media Promosi Produk UMKM dengan Menggunakan EPIC Model Ernestivita, Gesty; Subagyo
Efektor Vol 7 No 1 (2020): Efektor Vol.7 No.2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

MSMEs must be able to grow and develop in the era of global competition. The growth and development of MSME are shown by increasing sales volume and profitability. One of strategy to increase sales volume is promoting through social media, one of them is Instagram. This study aims to measure the effectiveness of using Instagram as a medium for promoting MSME products using the EPIC model. The study was conducted on 100 active Instagram owners who follow SMEs that promote their products through Instagram. Based on the EPIC Model, the most effective dimension is communication and it is included in a very effective scale range with a mean score of 4.14.

Peran Milenial Dan Gen Z Dalam Mendorong Kewirausahaan Di Indonesia: Analisis Teori Sct Dalam Konteks Pengasuhan Otoritatif Anisah, Tiara Nur; Putra, Reska Anggara; Ernestivita, Gesty; Setyanta, Budi
ProBank Vol 9, No 1 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v9i1.1738

Penelitian ini bertujuan untuk mengetahui hubungan antara authoritative parenting, self-efficacy dan kreativitas terhadap kesiapan kewirausahaan pada generasi milenial dan gen Z dengan menerapkan Social Cognitive Theory (SCT). Peran pola asuh orang tua dalam membentuk sikap anak-anak, termasuk menanamkan kecenderungan kewirausahaan sejak usia dini, sangat penting. Sebanyak 250 responden terlibat dalam penelitian ini. Dengan menggunakan analisis SEM-PLS, hasilnya menegaskan setiap hipotesis yang diajukan, menawarkan wawasan yang signifikan ke dalam interaksi antara pengasuhan otoritatif, self-efficacy, kreativitas, dan kesiapan kewirausahaan. Temuan ini memvalidasi beberapa dugaan kunci yang awalnya diusulkan oleh para peneliti. Awalnya, pengasuhan otoritatif menunjukkan dampak positif dan substansial pada kesiapan kewirausahaan. Selain itu, self-efficacy dan kreativitas telah menunjukkan efek penting pada kesiapan kewirausahaan. Hasil lebih lanjut menunjukkan bahwa efikasi diri dan kreativitas secara positif dan signifikan mempengaruhi kesiapan kewirausahaan. Kesimpulan yang diperoleh dari penelitian ini menunjukkan bahwa pola asuh otoritatif dapat membentuk perkembangan karakter anak, menumbuhkan tingkat kreativitas dan kepercayaan diri yang diperlukan untuk kewirausahaan.

The Role of Social Media in Enhancing Language Learning Ernestivita, Gesty; Mendes, Clara; Rocha, Thiago
Journal International Inspire Education Technology Vol. 3 No. 3 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiiet.v3i3.723

The rise of social media has significantly impacted various aspects of education, including language learning. Social media platforms offer interactive and engaging environments where learners can practice and develop language skills outside the traditional classroom setting. This study aims to evaluate the role of social media in enhancing language learning, focusing on its effectiveness in improving learners’ communication skills, vocabulary acquisition, and cultural awareness. A mixed-methods research design was employed, combining quantitative surveys and qualitative interviews. Data were collected from 200 language learners who actively use social media for educational purposes. The quantitative analysis focused on measuring improvements in language proficiency, while qualitative interviews provided deeper insights into learner experiences and the specific ways social media platforms support language development. The results indicate that 80% of participants reported improvements in their communication skills, particularly in informal conversation and writing, through social media interactions. Additionally, 70% of learners noted significant vocabulary acquisition due to exposure to native speakers and authentic language content. The study also revealed that social media enhances cultural understanding by exposing learners to diverse language contexts and real-world usage. In conclusion, social media plays a valuable role in enhancing language learning by providing learners with accessible and interactive platforms to practice and improve their skills. However, its effectiveness depends on the learner’s level of engagement and the quality of content consumed. Future research should explore strategies for optimizing social media use in formal language education settings.

Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers Anisah, Tiara Nur; Luthfiana, Della Nanda; Kumar, Vikas; Ernestivita, Gesty; Harnaji, Bimo; Najmudin, Mohamad
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art13

The textile industry has been a critical driver of global economic growth in recent decades. However, this growth is inextricably linked to its environmental impact. The textile industry causes significant environmental issues, including water pollution from dyes, high water usage, and greenhouse gas emissions. Understanding these specific environmental issues highlights the need to explore solutions, such as using eco-friendly clothing. This study aims to identify the factors that influence generation Z consumers’ preferences for eco-friendly clothing products in Indonesia by adopting the theoretical framework of the Information-Motivation-Behavioural Skills (IMB) model. The IMB model was chosen for its comprehensive approach to explaining how information and motivation, combined with behavioral skills, drive consumer actions, making it suitable for analyzing sustainable purchasing behavior. 201 generation Z respondents in Indonesia completed the survey using consecutive sampling. The data was then analyzed using structural equation modeling (SEM). The results showed a positive and significant influence between green self-concept and subjective norm on the purchase intention of environmentally friendly clothing. However, green clothing knowledge’s effect on purchase intention was not statistically significant. Further results found that green clothing self-efficacy can mediate the influence of green self-concept and subjective norm on green clothing purchase intention. However, green self-efficacy has not been proven to mediate the effect of environmental apparel knowledge on purchase intention.

DIGITAL TRANSFORMATION, MARKETING, BUSINESS SIZE, FINANCIAL LITERATION ON SMES' COMPETITIVE ADVANTAGE Ernestivita, Gesty; Subagyo, Subagyo
TRIKONOMIKA Vol 22 No 2 (2023): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v22i2.4357

This study investigates the influence of digital transformation, marketing strategies, and business size on competitive advantage and performance in Indonesian SMEs. With a sample of 100 SMEs, the research reveals that digital transformation alone does not directly impact competitive advantage or performance. However, when mediated by financial literacy, digital transformation becomes a significant factor affecting both competitive advantage and company performance. Marketing strategies directly influence competitive advantage but not firm performance. Business size has a direct impact on both competitive advantage and performance. Financial literacy plays a crucial moderating role in shaping the relationships between digital transformation, competitive advantage, and firm performance. The findings suggest potential avenues for future research, emphasizing the need for broader sample sizes and additional variables to enhance the understanding of these dynamics in similar contexts.

The Role of Augmented Reality in Shaping Consumer Behavior Ernestivita, Gesty
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 4 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/86afjw22

This research investigates the impact of Augmented Reality (AR) on consumer experiences in various retail contexts through a systematic literature review approach. By summarizing findings from a number of related studies, this research aims to understand how AR influences consumer immersion, satisfaction and loyalty levels, both in physical stores and e-commerce platforms. The research method involves analysis of relevant academic literature from various international databases such as Scopus, Web of Science, and Google Scholar. The results of the discussion show that AR has a significant impact on consumer experience, by increasing the level of immersion, satisfaction and loyalty. The implications of this research underscore the importance of using AR in increasing consumer engagement and loyalty in the retail sector, while also stating the need for further research to explore AR applications in the context of retail and consumer behavior.

Content Marketing in the Digital Age: Creating Engaging and Shareable Content that Captures Audience Attention Ernestivita, Gesty; Suhendra, Euphrasia Suzy; Stratan, Alexandru
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 6 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/mhax1y30

Content marketing has become key in the competitive digital marketing landscape, where visual elements play an important role in attracting attention and increasing audience engagement. This research aims to analyze the influence of visual elements in content marketing on audience engagement and content sharing levels. Using the PRISMA method, articles from international databases were screened to obtain relevant and valid data. The research results show that high-quality visual elements significantly increase audience engagement and motivate content sharing. The implications of this research underscore the importance of investing in quality visual content and leveraging analytics for more effective marketing strategies.

ANALISIS PENGARUH PLACE, PROMOTION, DAN PEOPLE TERHADAP KEPUTUSAN KONSUMEN MELAKUKAN PEMBELIAN PRODUK PASAR MODAL DENGAN MENGGUNAKAN JASA EQUITY BROKERAGE DI PT SUCORINVERS CENTRAL GANI CABANG KEDIRI Ernestivita, Gesty
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 1 No 2 (2016): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Competition in the business world at this time is very tight, not just goods, services products also can not be separated from marketing. Marketing has become a very important subject in everyday life in line with the development of the economy. This study aims to analyze the influence of Place, Promotion and People of the consumer's decision to purchase Equity Brokerage services in PT Sucorinvest Central Gani Kediri either partially or simultaneously. Research variables used are Place, Promotion, People and purchasing decisions. The population in this study are 158 respondents. Samples were determined using purposive sampling number of 35 respondents using characteristics. Data were collected using questionnaires, then analyzed using multiple linear analysis, which is processed with SPSS XVI. The research proves that simultaneous variable Place, Promotion and People positive and significant impact on the purchase decision variable coefficient F count = 4,037> F table (2.88). The results also prove that the variables place positive effect but not significant with a coefficient of 1.820 thitung, Promotion and People variable positive and significant influence on purchasing decisions, with a coefficient of 3.014 and 3.895 tcount Promotion for People variables while ttable amounted to 1,891. Keywords: Marketing Mix, Place, Promotion, People, Buying Decision

KONTRIBUSI DAN LAJU PERTUMBUHAN PBB-P2 DAN BPHTB TERHADAP PAD KOTA KEDIRI KARENA PERUBAHAN UU NO 28 TAHUN 2009 Zulistiani, Zulistiani; Ernestivita, Gesty; Hakimah, Ema Nurzainul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 2 (2018): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Tujuan penelitian adalah untuk mengetahui kontribusi dan laju pertumbuhan PBB-P2 dan BPHTB setelah diberlakukannya perubahaan UU No 28 Tahun 2009 tentang Pendapatan Asli Daerah (PAD). Penelitian ini merupakan penelitian kuantitatif deskriptif, dan mengambil objek penelitian Dinas Pendapatan, Pengelolaan Keuangan dan Asset Kota Kediri dan subjek penelitiannya adalah laporan keuangan Kota Kediri. Rancangan dari penelitian ini adalah menghitung Tingkat kontribusi dan laju pertumbuhan Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) dan Bea Perolehan Hak atas Tanah dan Bangunan (BPHTB), menentukan kriteria tingkat kontribusi dan laju pertumbuhannya dan Menganalisis hasil hambatan dan upaya dalam pengelolaan pendapatan asli daerah khususnya dari sektor PBB-P2 dan BPHTB. Hasil penelitian ini menyatakan bahwa Kontribusi PBB-P2 terhadap PAD sejak mulai terealisasi tahun 2013 sampai tahun 2017 mempunyai rata-rata yaitu 11,46% dengan kriteia “kurang”. Sedangkan rata-rata laju pertumbuhannya semenjak mulai terelalisasi sampai tahun 2017 yaitu sebesar 1,58% dengan kriteria “Tidak Berhasil”. Untuk rata-rata kontribusi BPHTB terhadap PAD sejak mulai terealisasi tahun 201 sampai tahun 2017 yaitu 8,56% dengan kriteia “sangat kurang”. Sedangkan laju pertumbuhannya sejak mulai terealisasi mempunyai rata-rata 381,14% sampai tahun 2017 dengan kriteria “Sangat Berhasil”. dari hasil tersebut dapat dianalisis bahwa masih perlu adanya beberapa pembenahan sistem dalam pengelolaan PAD dengan cara menjaga konsistensi pelaksanaan peraturan perundang-undangan yang berlaku dengan tetap sensitif pada dinamika perkembangan sosial ekonomi masyarakat, melakukan pembenahan dan pengembangan internal kelembagaan secara terus menerus dalam mendukung peningkatan kualitas pelayanan.

Co-Authors Alif Okky Fadilah Andreas Febry Wijaya Anisah, Tiara Nur Aprila, Ninik Dwi Arizky Saputro Arthur Daniel Limantara, Arthur Daniel Azuhri, Mohamad Baitul Ulum Dwi Budi Setyanta, Budi Dian Kusumaningtyas, Dian Dwi Budiadi Dwi Budiadi Dwi Oktaviana Ema Nurzainul Hakimah, Ema Nurzainul Fatiha, Chandra Dwi Febriana, Tesha Fransiska Geofani Ayu Sahira Hariono, Agus Harnaji, Bimo Itot Bian Raharjo Kuherawati, Jelvi Tri Kumar, Vikas Listia, Rosa Vavita Luthfiana, Della Nanda Mendes, Clara Najmudin, Mohamad Nenda Witama Agustin Ningrum, Fitri Ani Kusnia Prima Rizki, Shafira Putri Pristiawan, Nora Putri Rahayu, Dea Amelia Rahmadani, Hafizd Eka Rendi Rendi, Rendi Reska Anggara Putra RESTIN MEILINA Rif'ah, Rizky Fachreza Riswanda, Bekti Nita Ayu Rocha, Thiago Rohmah, Eny Badriyatur Safitri, Ika Nur Afni Yulia Sari, Elok Dewi Permata Sari, Theresia Vara Ayu Adinda Sasongko, M. Zuhdi Septyani, Rika Arum Setya Bhirawa, Sigit Wisnu Sigit Ratnanto Sonata, Enfrada Aurora Putri Stratan, Alexandru Subagyo Subagyo Subagyo Subagyo, Subagyo Suhardi Suhendra, Eupharasia Susy Suhendra, Euphrasia Suzy Tri Novita Sari, Tri Novita Ulafiyah, Sundus Khurotul A'yunil Zulistiani, Zulistiani

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