Article Per Year (5 Year)
p-Index From 2021 - 2026
3.48
P-Index
This Author published in this journals
All Journal Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science Jurnal ABDIMAS Budi Darma Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Social Science, Education, Communication and Economics Journal of Innovation Research and Knowledge PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Prioritas : Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Asian Journal of Management, Entrepreneurship and Social Science Greenation International Journal of Tourism and Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of Financial Management & Accounting Jurnal Pemberdayaan Masyarakat (JUPEMAS)
Sjukun
STIE Professional Manajemen College Indonesia, Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS

 1 
THE EFFECT OF CURRENT RATIO AND DEBT TO EQUITY RATIO ON COMPANY STOCK PRICES: EMPIRICAL STUDY ON LQ45 COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE 2016-2020 PERIOD Iskandar Zulkarnain; Wafiq Syifa Azzahra; Sjukun Sjukun
PENANOMICS: International Journal of Economics Vol. 1 No. 1 (2022): April
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.503 KB) | DOI: 10.56107/penanomics.v1i1.19

Abstract

This study aims to determine theof Current Ratio and Debt to Equity Ratio.This research is a quantitative study using secondary data obtained through the financial statements of LQ45 company on the Indonesia Stock Exchange. The object of this research is LQ45 companies listed on the Indonesia Stock Exchange. The numbr of sample obtained in this study wer 10 companies. The sampling technique used was purposive sampling. Data analysis method used by the method of Multiple Linear Regression Analysis; the data obtained were then processed using SPSS (statistical Program of Social Science) software 20. The results showed that the Current Ratio has a positive and significant effect on stock price, the Debt-to-Equity Ratio has a negative and not significant effect on stock prices.
THE EFFECT OF PRICE AND PROMOTION ON PURCHASE DECISION AT BAKPIA KURNIA SARI Sjukun Sjukun; Lalu Supardin; Yusuf Taufik
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.782 KB) | DOI: 10.56107/penanomics.v1i2.31

Abstract

This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.
Diversity and Inclusion in Advertising: Beyond the Buzzwords: Diversity and Inclusion in Advertising: Beyond the Buzzwords Sjukun, Sjukun
PENANOMICS: International Journal of Economics Vol. 3 No. 1 (2024): April
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i1.167

Abstract

This study investigates the impact of advertising representation and inclusion policies on consumer trust and brand perception at PT. XYZ Medan, a biscuit manufacturing company. Using quantitative methods and employing SmartPLS for data analysis, the research finds significant direct effects of Representation in Ads and Inclusion Policies on both Consumer Trust and Brand Perception. Furthermore, the study reveals significant indirect effects, highlighting the mediating role of Consumer Trust in the relationship between Representation in Ads / Inclusion Policies and Brand Perception. The findings underscore the importance of authentic representation and comprehensive inclusion policies in fostering consumer trust and enhancing brand perception. These insights are crucial for companies aiming to strengthen their market position through inclusive marketing strategies that resonate with diverse consumer groups.
The Influence of Price Perception and Perceived Product Quality on Consumer Satisfaction of Detergent Brand XYZ in Medan Julitawaty, Wily; Fenny; Januarty, Widalicin; Taufik, Yusuf; Sjukun
PENANOMICS: International Journal of Economics Vol. 4 No. 3 (2025): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v4i3.269

Abstract

This study investigates the influence of price perception and perceived product quality on customer satisfaction with detergent brand XYZ. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through a structured questionnaire administered to consumers who regularly use the brand. The measurement model demonstrated acceptable reliability and validity, while the structural model revealed substantial explanatory power, with an R² value of 0.431 for customer satisfaction. The findings indicate that both price perception and perceived product quality significantly and positively influence customer satisfaction. Perceived product quality exhibited the stronger effect, as reflected by higher f-square values and path coefficients. The combined influence of both variables also proved significant, confirming that customer satisfaction is shaped by the interplay of consumers’ value perceptions and product performance assessments. These results highlight the importance for detergent manufacturers to maintain competitive pricing strategies while consistently delivering high product quality. The study concludes with managerial implications and suggests avenues for future research, including expanding the model with additional variables and using more diverse samples to enhance generalizability.
Co-Authors Aidil Purta Aidil Putra Andri Damri SM Armansyah Armansyah Delvina Donawati Dwi Septi Haryani Fenny Fenny Fenny Fenny Fenny Fenny Fenny Fenny Free Antonius simanjuntak Frilla Degustia Goh, Thomas Sumarsan Hasnarika Hasnarika Hendry Jirwanto, Henry Lalu Supardin Margery, Errie Muhammad Khahfi Zuhanda Nanda Sulistiyowati Nandan Limakrisna Peranginangin, Jimmy Pius Deski Manalu Raden Mohamad Herdian Bhakti Selvi Fauzar Siagian, Supriadi Stiven Wijaya Sukiman Sukiman Taufik, Yusuf Wafiq Syifa Azzahra Widalicin Januarty Wily Julitawaty Wily Julitawaty Wily Julitawaty, Wily Yulius, Yudi Yusuf Taufik Yusuf Taufik Yusuf Taufik