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All Journal JURNAL HUTAN LESTARI JISIP: Jurnal Ilmu Sosial dan Pendidikan Aphorisme: Journal of Arabic Language, Literature, and Education Jumper : Jurnal Mahasiswa Pendidikan Olahraga Journal of Mathematics Instruction, Social Research and Opinion ARMADA : Jurnal Penelitian Multidisiplin Jurnal Pengabdian Masyarakat Bangsa Interdisciplinary Explorations in Research Journal (IERJ)
Ilham, Muhammad Arifin
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Arabic Cultural Vocabulary in Instagram Content @senmancung: Translation Strategy into Indonesian Ilham, Muhammad Arifin; Al Farisi, Mohamad Zaka; Supriadi, Rinaldi
Aphorisme: Journal of Arabic Language, Literature, and Education Vol. 6 No. 2 (2025): Arabic Language, Literature, and Education
Publisher : Study Program of Arabic Language Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/aphorisme.v6i2.8527

Abstract

This study analyzes translation strategies for Arabic culture-specific items (CSI) in Arabic language audiovisual content on the Instagram account @senmancung. The primary data consist of 12 videos selected from a total of 439 uploads through purposive sampling, based on the presence of cultural vocabulary that was manually translated by the creator (human translation). The secondary data include journals, books, and publications related to Aixelá’s (1996) CSI theory and Molina & Albir’s (2002) translation techniques. The data were examined using a content analysis approach, which involved several steps: identifying cultural vocabulary, classifying CSI types according to Aixelá (1996), and determining translation techniques based on the framework of Molina & Albir (2002). The findings reveal five cultural translation strategies, comprising two forms of conservation (intratextual gloss and linguistic/non-cultural translation) and three forms of substitution (limited universalization, synonymy, and naturalization). The most dominant technique is substitution, particularly limited universalization, which is used to adapt Arabic cultural vocabulary so that Indonesian audiences more easily understand it. These results demonstrate that translation in digital media is not merely a linguistic activity but also a process of cultural negotiation to ensure the acceptability of messages across languages.
Kompas Group’s Dual-Product Strategy in Indonesia’s Digital Media Economy: A Picardian Media Economics Analysis Zulyatin, Anita Dwi; Ilham, Muhammad Arifin; Qodri, Primo Thoriq; Arifianti, Nurhaliza Putri
Journal of Mathematics Instruction, Social Research and Opinion Vol. 4 No. 4 (2025): December
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v4i4.900

Abstract

This study addresses the challenge legacy media face in sustaining economic viability amid digital disruption in Indonesia, focusing on the tension between journalistic idealism and business sustainability. The objective of this research is to examine the economic strategies Kompas Group employs to manage the dual-product media market amid intensified competition and changing audience behavior. This study applies a descriptive qualitative research method, with data collected through in-depth interviews with a media economics expert, internal representatives of Kompas Group, and Generation Z audiences, supported by a literature review and secondary data analysis. The findings indicate that Kompas Group implements a dual economic strategy by separating advertising-driven platforms, such as Kompas.com, from subscription-based digital journalism through Kompas.id. Although this strategy demonstrates adaptive efforts toward digital transformation, its effectiveness remains constrained by structural challenges, including declining advertising revenues, low willingness among younger audiences to pay for news, reduced tolerance for digital advertising, and weakened brand loyalty due to algorithm-driven news consumption on social media. Additionally, both intramedia competition with digital-native media and intermedia competition with global technology platforms further intensify economic pressures on legacy media. This study concludes that the long-term sustainability of Kompas Group depends not only on technological innovation but also on its capacity to adapt to evolving audience behavior, address structural imbalances in the digital media economy, and diversify revenue sources while maintaining core journalistic values.
Co-Authors Abrar, Muhammad Hikmal Ali, Nor Syamsudin Amelia Rahmaniah Annisaurrahmah, Annisaurrahmah Arifianti, Nurhaliza Putri Asep Sopian Asra, Muhammad Deanova, Nakita Rio Emi Roslinda Herlina Darwati Hibatullah, Fairuz Azhar Hidayah, Miqdad Hikmah Maulani Ishak Ishak Kaemong, Refanov Constantin Mawarni, Fitri Mia Nurmala Mina, Noor Muhammad Akbar Muhammad, Faraby Nadia Putri Navera, Najwa Nawiyah, Nawiyah Pratama, Rahmat Aidil Priyambada, Galih Qodri, Primo Thoriq Rahmatullah, Salsa Rival, Muhammad Supriadi, Rinaldi Zulyatin, Anita Dwi