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Arabic Cultural Vocabulary in Instagram Content @senmancung: Translation Strategy into Indonesian Ilham, Muhammad Arifin; Al Farisi, Mohamad Zaka; Supriadi, Rinaldi
Aphorisme: Journal of Arabic Language, Literature, and Education Vol. 6 No. 2 (2025): Arabic Language, Literature, and Education
Publisher : Study Program of Arabic Language Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/aphorisme.v6i2.8527

Abstract

This study analyzes translation strategies for Arabic culture-specific items (CSI) in Arabic language audiovisual content on the Instagram account @senmancung. The primary data consist of 12 videos selected from a total of 439 uploads through purposive sampling, based on the presence of cultural vocabulary that was manually translated by the creator (human translation). The secondary data include journals, books, and publications related to Aixelá’s (1996) CSI theory and Molina & Albir’s (2002) translation techniques. The data were examined using a content analysis approach, which involved several steps: identifying cultural vocabulary, classifying CSI types according to Aixelá (1996), and determining translation techniques based on the framework of Molina & Albir (2002). The findings reveal five cultural translation strategies, comprising two forms of conservation (intratextual gloss and linguistic/non-cultural translation) and three forms of substitution (limited universalization, synonymy, and naturalization). The most dominant technique is substitution, particularly limited universalization, which is used to adapt Arabic cultural vocabulary so that Indonesian audiences more easily understand it. These results demonstrate that translation in digital media is not merely a linguistic activity but also a process of cultural negotiation to ensure the acceptability of messages across languages.
Kompas Group’s Dual-Product Strategy in Indonesia’s Digital Media Economy: A Picardian Media Economics Analysis Zulyatin, Anita Dwi; Ilham, Muhammad Arifin; Qodri, Primo Thoriq; Arifianti, Nurhaliza Putri
Journal of Mathematics Instruction, Social Research and Opinion Vol. 4 No. 4 (2025): December
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v4i4.900

Abstract

This study addresses the challenge legacy media face in sustaining economic viability amid digital disruption in Indonesia, focusing on the tension between journalistic idealism and business sustainability. The objective of this research is to examine the economic strategies Kompas Group employs to manage the dual-product media market amid intensified competition and changing audience behavior. This study applies a descriptive qualitative research method, with data collected through in-depth interviews with a media economics expert, internal representatives of Kompas Group, and Generation Z audiences, supported by a literature review and secondary data analysis. The findings indicate that Kompas Group implements a dual economic strategy by separating advertising-driven platforms, such as Kompas.com, from subscription-based digital journalism through Kompas.id. Although this strategy demonstrates adaptive efforts toward digital transformation, its effectiveness remains constrained by structural challenges, including declining advertising revenues, low willingness among younger audiences to pay for news, reduced tolerance for digital advertising, and weakened brand loyalty due to algorithm-driven news consumption on social media. Additionally, both intramedia competition with digital-native media and intermedia competition with global technology platforms further intensify economic pressures on legacy media. This study concludes that the long-term sustainability of Kompas Group depends not only on technological innovation but also on its capacity to adapt to evolving audience behavior, address structural imbalances in the digital media economy, and diversify revenue sources while maintaining core journalistic values.
Sosialisasi Pemilahan Sampah dan Pelatihan Pengolahan Sampah Organik dan Anorganik untuk Mewujudkan Desa Wisata Zero Waste Pulau Gili Faria, Niswatun; Noviasri, Rizky; Perwitasari, Astri Wening; Pangestu, Faqih Hadi; Majid, Tisna Tyasa Athira; Ilham, Muhammad Arifin; Pratama, Muhammad Jerry
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3453

Abstract

Potensi pulau Gili sebagai desa wisata di Kabupaten Gresik terancam oleh adanya sampah dan debris sampah yang terbawa dari laut. Berdasarkan hasil survey yang dilakukan sebelum pelaksanaan kegiatan pengabdian masyarakat, terdapat beberapa masalah yang berkaitan dengan sampah yang harus segera ditangani. Lahan yang memang terbatas dan kurangnya tempat pembuangan sampah menjadi faktor penting yang membuat pengelolaan sampah di pulau Gili belum maksimal. Untuk membantu mengatasi masalah tersebut, tim pengabdian masyarakat UISI melakukan sosialisasi pengelolaan sampah kepada anak-anak di pulau Gili dan sosialisai pengolahan sampah organik menjadi kompos dan pengolahan sampah plastik menjadi ecobrick kepada ibu-ibu rumah tangga. Selain itu, tim pengabdian masyarakat juga memberikan bantuan fasilitas fisik untuk membantu warga nantinya dalam pengelolaan sampah. Berdasarkan hasil kegiatan, pengetahuan ibu-ibu rumah tangga dalam pengelolaan dan pengolahan sampah mengalami peningkatan dan peserta merasakan manfaat dengan adanya sosialisasi dan pelatihan ini. Untuk kedepannya, tim akan melakukan evaluasi implementasi dari pelatihan yang telah dilaksanakan. Harapannya masyarakat pulau Gili dapat mengelola sampah secara lebih bermanfaat dibandingkan sebelumya.
Development of a Simple Business Website for Young Entrepreneurs Using Bootstrap Vizayaksa, Gema; Raisya, Alika; Muhammad Hably Nasrullah; Ilham, Muhammad Arifin; Akwa, Villian Shah; Hendra; Adharani, Yana; Mujiastuti, Rully; Rosanti, Nurvelly
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/yrftxt81

Abstract

The utilization of digital technology has become essential in business development. However, many young entrepreneurs, students, and members of the general public still face difficulties in developing professional business websites due to limited technical knowledge and lack of structured guidance. This community service program aimed to enhance participants’ digital literacy and practical skills in developing responsive business websites using the Bootstrap framework. The program applied an educative and participatory method through online webinars and hands-on workshops. Webinar sessions delivered conceptual materials on business websites, web development fundamentals, responsive design, and Bootstrap introduction, while workshop sessions provided direct guidance for building website structures and implementing Bootstrap components. Program effectiveness was measured using pretest, posttest, and participant feedback. The pretest results showed an average score of 79.5 with varied initial understanding. After the program, the posttest average increased to 92.32, with most participants achieving high scores. Participant feedback also indicated high satisfaction with material relevance, instructor competence, and online service quality. These results demonstrate that the combination of webinars and workshops effectively improves participants’ knowledge, digital literacy, and ability to independently develop Bootstrap-based business websites.