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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Serina Ekonomi dan Bisnis Jurnal Serina Abdimas
Bravo, Christiandinata Tjandra
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Journal : Journal of Sustainable Community Service

 1 
STRATEGI MEMBANGUN KESADARAN MEREK KONSUMEN PADA UKM Nawawi, M. Tony; Bravo, Christiandinata Tjandra; Darryl
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 2 (2023): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i2.471

Abstract

Merek merupakan salah satu faktor penting dalam strategi pemasaran. Artinya merek tidak berdiri sendiri, ia harus sejalan dengan komponen- komponen strategi pemasaran yang lain. Semua perusahaan sudah tentu menginginkan mereknya dikenal dan menduduki posisi yang tinggi dan kuat di pasar. Merek yang kuat dan terkenal dan memiliki peluang yang besar dalam mendominasi pasar. Tujuan kegiatan ini membantu UKM agar dapat meningkatkan pengetahuan tentang merek yang meliputi kesadaran merek serta hirarki dalam kesadaran merek. Mitra yang menjadi tempat kegiatan PKM bergerak pada usaha kuliner yang berdomisili di Jambi. Metode yang ditawarkan ke mitra adalah pelatihan/sosialisasi. Kegiatan sosialisasi dilakukan untuk memberikan pembekalan terhadap pemahaman tentang ekuitas merek meliputi arti dari merek, pengertian kesadaran merek dan piramida kesadaran merek.. Hasil kegiatan telah berjalan lancar, mitra dapat memiliki pengetahuan, dalam membentuk kesadaran merek pada pelanggannya untuk tetap menkonsumsi produk mitra. Melalui adanya kesadaran merek dapat meningkatkan hubungan jangka panjang konsumen mitra yang pada akhirnya dapat menjadi pelanggan yang setia
STRATEGI DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF PADA UKM Rodhiah, Rodhiah; Bravo, Christiandinata Tjandra
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.580

Abstract

Competitive Strategy is a strategy that focuses on management's plan to compete successfully. The main goal is to attract customers, overcome competitive pressures, and strengthen the company's market position. The activity partner is engaged in the business of handicraft creative products located in Serang, Banten province. In its activities facing problems especially in terms of competitive advantage. PKM aims to assist partners in efforts to increase knowledge about efforts to increase competitive advantage. The method of activities carried out with training related to competitive advantage presented in the form of PPT includes: understanding of competitive advantage, components in competitive advantage, types of competitive advantage and so on. The training was conducted online assisted by 2 students. The results of the activity show that the implementation has run smoothly, partners are enthusiastic about receiving the material presented, as evidenced by the two-way communication and discussion between partners and the PKM team, this activity can increase partner interviews in increasing the competitive advantage of the products sold. PKM outputs are in the form of publications to journals and IPR.
Co-Authors Angelica, Katty Cokki Darryl Ekadjaja, Margarita Ernesto, Farrel Jayanti, Yunia Arinda Jennifer Jennifer Jerico, Hernando Muhammad Tony Nawawi Rasyid, Ardiansyah Rodhiah, Rodhiah Saryatmo, Mohammad Agung Valentina Valentina Valentina, Valentina Wijaya, Febiola Valentina