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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Serina Ekonomi dan Bisnis Jurnal Manajemen dan Teknologi Jurnal Serina Abdimas
Bravo, Christiandinata Tjandra
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PENGUKURAN KESADARAN MEREK NASI GORENG KEKINIAN SRENGINDO Cokki; Bravo, Christiandinata Tjandra; Jerico, Hernando; Ernesto, Farrel; Valentina
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

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Abstract

This community service activity aims to measure brand awareness of Nasi Goreng Kekinian Srengindo culinary business. The team will develop measurement tools to measure consumer brand awareness from several aspects. The team will also discuss actions that can be taken by business owners to improve brand awareness of Srengindo's Nasi Goreng Kekinian culinary business so that it is increasingly recognized by the wider community. The results of related PKM activities are the results of measuring and increasing Srengindo brand awareness which are adapted to the social media that has been used by Srengindo as a PKM partner which can be realized by creating social media content. Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk mengukur kesadaran merek dari usaha kuliner Nasi Goreng Kekinian Srengindo. Tim akan menyusun alat ukur untuk mengukur kesadaran merek dari konsumen dari beberapa aspek. Tim juga akan membahas tindakan yang dapat dilakukan oleh pemilik usaha untuk menyempurnakan kesadaran merek usaha kuliner Nasi Goreng Kekinian Srengindo agar semakin dikenal oleh masyarakat luas. Hasil kegiatan PKM terkait adalah hasil pengukuran dan peningkatan kesadaran merek Srengindo yang disesuaikan dengan media sosial yang sudah digunakan oleh Srengindo sebagai mitra PKM yang dapat ditindaklanjuti dengan penciptaan konten media sosial. 
Mengoptimalkan Transformasi Digital melalui Kemampuan Organisasi, Pengembangan Kerangka Konseptual Rorlen; Ekadjaja, Margarita; Bravo, Christiandinata Tjandra
Jurnal Manajemen dan Teknologi Vol. 3 No. 1 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v3i1.1855

Abstract

Digital transformation plays a crucial role in enhancing organizational efficiency and competitiveness. This study aims to identify the capabilities required by organizations to optimize the digital transformation process and develop a practical framework based on dynamic capability mechanisms. Data collected from 150 respondents involved in digital transformation across various sectors revealed seven key themes: Strategy and Ecosystem, Innovation Thinking, Digital Transformation Technologies, Data, Operations, Organizational Design, and Digital Transformation Leadership. The findings show that the success of digitalization depends on an organization's ability to manage technology, data, innovation, and leadership that adapts to change. The developed framework can be applied by organizations to design more effective strategies, focusing on managing disruptive technologies, maximizing data utilization, and fostering leadership that supports innovation, enabling organizations to overcome challenges during the digitalization process.
Co-Authors Angelica, Katty Cokki Darryl Ekadjaja, Margarita Ernesto, Farrel Jayanti, Yunia Arinda Jennifer Jennifer Jerico, Hernando Muhammad Tony Nawawi Rasyid, Ardiansyah Rodhiah, Rodhiah Rorlen Saryatmo, Mohammad Agung Valentina Valentina Valentina, Valentina Wijaya, Febiola Valentina