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Pengaruh Struktur Modal dan Profitabilitas terhadap Nilai Perusahaan Manufaktur Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Maria Tali Keytimu; Antonius Philipus Kurniawan; Elisabet Luju
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 2 (2024): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i2.87

Abstract

This research was conducted to examine the effect of capital structure and profitability on the value of food and beverage manufacturing companies listed on the Indonesia Stock Exchange.The population in this study was 12 and the research sample was 4 manufacturing companies the sampling technique in this study was purposive. Data analysis using classical assumption test with normality test, multicollinearity test, autocorrelation test, and heteroscedasticity test. Correlation analysis and conduct multiple linear regression analysis hypothesis test. F statistical test and Tstatistical test. Descriptive analysis results : 1. DER showed that every RP 1 liability could be fulfilled with RP 0.8634596 total equaity 2. ROA obtained an average of 0.76771 of total assets 3. PBV had an average of RP 0.414877 of the total share price. The statistical results of the t-test showed that the capital structure (XI does not have a significant impact on the company’s value (Y). The results of the determination analysis (RZ) show that the capital structure and profitability variables can explain the variation in the rise and fall of the value of food and beverage manufacturing companies listed on the indonesia stock Exchange by 56%.
Pengaruh Kualitas Pelayanan dan Harga, Terhadap Kepuasan Pelanggan di UD. Usaha Bersama Magepanda : (Study Kasus Pada Kecamatan Magepanda) Irwanto Sale; Antonius Philipus Kurniawan; Walter Obon
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 2 (2024): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i2.92

Abstract

This study aims to determine the description and influence of service quality, price, and customer satisfaction at UD. Usaha Bersama Magepanda. Products and Prices on Customer Satisfaction both partially and simultaneously. The population in this study were consumers of UD. Usaha Bersama Magepanda, in Magepanda District, Sikka Regency. With an unlimited population, a sample of 100 people was taken. Data were collected through questionnaires and analyzed using Descriptive and Associative methods, namely multiple linear regression. Hypothesis testing was carried out through the F test and t test and the Determination Coefficient (R2). The results of the descriptive analysis showed that the Service Satisfaction variable was in the fairly good criteria, the Service Quality variable was in the good criteria, then the Price variable was in the good criteria. Partially, the service quality variable (X1) had a significant effect on the satisfaction variable (Y). Partially, the price variable (X2) did not have a significant effect on the satisfaction variable (Y). Together, the two independent variables, namely the service quality variable (X1) and price (X2), had a significant effect on customer satisfaction (Y). The magnitude of the contribution of the variables of Service Quality and Price, to Customer Satisfaction at UD. Usaha Bersama Magepanda (Case Study in Magepanda District) is 8.9% while 91.1% is influenced by other factors outside the research variables.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pakaian Rombengan Di Pasar Alok Maumere Dian Indrayani; Antonius Philipus Kurniawan; Pipiet Niken Aurelia
Jurnal Projemen UNIPA Vol 10 No 4 (2023): December : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v10i4.216

Abstract

Penelitian ini dilatar belakangi oleh permasalahan keputusan pembelian pakaian rombengan di Pasar Alok Maumere. Penelitian ini bertujuan untuk: (1) mengetahui gambaran harga, kualitas produk dan keputusan pembelian pada Pakaian Rombengan di Pasar Alok; (2) menganalisis tentang harga dan kualitas produk terhadap keputusan pembelian pakaian rombengan di pasar alok baik secara parsial maupun simultan. populasi dalam penelitian ini adalah seluruh masyarakat di kota maumere. Karena populasinya tak terhingga maka penelitian ini menggunakan metode purposive sampling. Data dikumpulkan melaui kuisoner dan analisis menggunakan metode deskriptif dan statistik inferensial yaitu regresi linear berganda. Pengujian hipotesis dilakukan melaui uji f dan t. Hasil analisis deskriptif menunjukkan bahwa variabel keputusan pembelian pakaian rombengan, harga dan kualitas produk dikategorikan baik. Hasil statistic uji t menunjukkan bahwa secara parsial variabel harga dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian pada pakaian rombengan. Hasil uji f menunjukkan bahwa secara simultan semua variabel bebas berpengaruh signifikan terhadap keputusan pembelian pada pakaian rombengan. Hasil analisis determinasi menunjukkan kedua variabel bebas dalam penelitian ini mampu menjelaskan terhadap variasi naik turunnya keputusan pembelian pada pakaian rombengan.
Pengaruh Etos Kerja dan Iklim Organisasi Terhadap Kinerja Pegawai Pada Kantor Badan Perencanaan, Penelitian dan Pengembangan Kabupaten Sikka (Bapelitbang) Skolastika Baba; Antonius Philipus Kurniawan; Paulus Juru
Jurnal Projemen UNIPA Vol 10 No 4 (2023): December : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v10i4.220

Abstract

Penelitian ini bertujuan untuk: (1) mengetahui gambaran kinerja pegawai, Etos Kerja dan Iklim Organisasi; (2) menganalisis pengaruh Etos kerja dan Iklim Organisasi terhadap kinerja pegawai baik secara parsial maupun secara simultan. Populasi dalam penelitian ini adalah Pegawai Kantor Badan Perencanaan, Penelitian dan Pengembangan Kabupaten Sikka, berjumlah 56 orang. Karena populasinya terbatas, maka penelitian ini dilakukan secara sensus atau sampling jenuh. Data dikumpulkan melalui kuisioner dan dianalisis menggunakan metode deskriptif dan statistik inferensial yaitu regresi linier berganda. Pengujian hipotesis dilakukan melalui uji F dan uji t. Hasil analisis deskriptif menunjukan bahwa variabel kinerja pegawai, Etos Kerja dan Iklim Organisasi dikategorikan baik. Hasil statistik uji t menunjukkan bahwa secara parsial variabel Etos Kerja dan Iklim Organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai. Hasil statistik uji F menunjukkan bahwa secara simultan variabel Etos Kerja dan Iklim Organisasi berpengaruh signifikan terhadap kinerja pegawai. Koefisien determinasi sebesar 0,408 yang berarti bahwa kontribusi variabel etos kerja dan iklim organisasi terhadap kinerja pegawai sebesar 16,7% pada kantor badan perencanaan, penelitian dan pengembangan kabupaten sikka.
PENGARUH CITRA MEREK DAN MINAT BELI TERHADAP KEPUASAN KONSUMEN MOTOR LISTRIK DI SPC (SAHABAT PERSERAYA CENTRAL) MAUMERE Antonius Djolong Lewar; Antonius Philipus Kurniawan; Kristiana Reinaldis Aek
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of transportation technology and growing public awareness of using environmentally friendly vehicles have driven the growth of the electric motorcycle industry in Indonesia, including in Maumere City. However, this development still faces various problems, such as low brand recognition, public doubts about product quality, battery durability, and fluctuations in the number of electric motorcycle customers at SPC Maumere. Customer data shows an increase in 2024 but a decrease in 2025. In addition, a pre-survey showed a consumer satisfaction level of 68.13% with a satisfaction gap of 31.87%, indicating that consumer satisfaction has not yet reached an optimal level. This situation highlights the importance of brand image and purchase intention in improving consumer satisfaction. This study aims to: (1) understand the general overview of brand image, purchase interest, and consumer satisfaction of electric motorcycles at SPC Maumere; (2) analyze the partial influence of brand image on consumer satisfaction; (3) analyze the partial influence of purchase interest on consumer satisfaction; and (4) analyze the simultaneous effect of brand image and purchase interest on consumer satisfaction of electric motorcycles at SPC Maumere. This study uses a quantitative approach with a survey method. The population of the study consists of all electric motorcycle consumers at SPC Maumere. Sampling was done using a purposive sampling technique. Data was collected through questionnaires, observations, interviews, and documentation. The data analysis techniques used include descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, partial test (t-test), simultaneous test (F-test), and coefficient of determination (R²). The research results are expected to show that a good brand image will increase consumer trust in SPC electric motorcycles, which in turn will boost consumer satisfaction. In addition, a high purchase intention is also expected to help create a positive buying experience and increase consumer satisfaction. Simultaneously, brand image and purchase intention are predicted to have a positive and significant impact on consumer satisfaction with SPC Maumere electric motorcycles. This research is expected to provide theoretical contributions to the development of marketing management knowledge, especially regarding consumer behavior in the electric vehicle industry. Practically, the results of this study can serve as a consideration for SPC Maumere in formulating more effective marketing strategies to enhance brand image, purchase intention, and consumer satisfaction, thus helping retain customers and increase the company's competitiveness. Keywords: Brand Image, Purchase Intention, Customer Satisfaction, Electric Motorcycles, SPC Maumere.