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All Journal Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Pedagogic Research - Applied Literacy Journal Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Tamilis Synex: Multidimensional Collaboration
Anis Fitriyasari
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : pedagogic research - applied literacy journal

 1 
INFLUENCE OF DIGITAL MARKETING AND SALES PROMOTION TOWARDS PRODUCT PURCHASE DECISIONS AT IVY CARISSA SIMO FASHION STORE Gina Sila Nuryana; Isfadhilah; Anis Fitriyasari
Pedagogic Research-Applied Literacy Journal Vol. 1 No. 4 (2024): Volume 1 Number 4 August-October 2024
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/4p2e2j36

Abstract

The purpose of this study is to examine the role of digital marketing and discount towards purchasing decisions at Ivy Carissa fashion store. The primary sample data was taken from Ivy Carissa customers. The questionnaire contains 13 items of questions. The data were analyzed using descriptive quantitative method and using multiple linear regression. The results showed that digital marketing effect significantly on purchasing decisions. The same goes to discount that effect significantly on purchasing decisions. Simultaneously variables of digital marketing and discount effects on purchasing decisions. 
THE INFLUENCE OF FLASH SALES AND CONSUMER TRUST ON PURCHASE DECISIONS OF SKINCARE BEAUTY PRODUCTS AT GUARDIAN STORE SURABAYA Zaiza Fun Nabila; Is Fadhilah; Anis Fitriyasari
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/adqwf234

Abstract

This study aims to analyze the influence of flash sales and consumer trust on purchasing decisions for skincare beauty products at the Guardian Store Surabaya. With increasing public awareness of the importance of skincare, marketing strategies such as flash sales have become one way to attract consumers' attention. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to consumers who have purchased skincare products at the Guardian Store. The results of the analysis show that both flash sales and consumer trust have a significant positive influence on purchasing decisions. Flash sales create a sense of urgency that encourages consumers to make purchases immediately, while consumer trust in brands and products increases their likelihood of purchasing. These findings provide important insights for retailers in designing more effective marketing strategies, as well as emphasizing the importance of building trust in the beauty industry.
THE EFFECT OF SALARY AND LOYALTY ON THE PERFORMANCE OF SETIBEL TUTORING TEACHERS IN MOJOSARI, MOJOKERTO REGENCY Wulandari Dita; Is Fadhilah; Anis Fitriyasari
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/bcq4by75

Abstract

This study aims to analyze the effect of salary and loyalty on the performance of Bimbel Setibel teachers in Mojosari, Mojokerto Regency. The research method used is quantitative with data collection through questionnaires distributed to Bimbel Setibel teachers. The results of the study are expected to provide information on how much influence the salary and loyalty of teachers have on their performance. Other studies show that the level of teacher income is positively correlated with teaching performance. Teacher loyalty also has a significant effect on performance. Adequate compensation can increase teacher work loyalty. Job satisfaction is needed to increase teacher loyalty and has a positive impact on improving performance. This study is expected to provide implications for Bimbel Setibel management in improving teacher performance through increasing salary and loyalty.
THE EFFECT OF PRICE, BRAND IMAGE, AND PROMOTION ON GABS CLOTHING PURCHASE DECISIONS AT MATAHARI DEPT STOREMOJOKERTO Muhammad Dioda Zener Arindra S; Is Fadhilah; Anis Fitriyasari
Pedagogic Research-Applied Literacy Journal Vol. 3 No. 2 (2026): Volume 3 Number 2 February - April 2026
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/53q3yd45

Abstract

This study aims to analyze the influence of price, brand image, and promotion on purchasing decisions for Gabs brand clothing at Matahari Department Store Mojokerto. The research method used is quantitative with a sample of 92 respondents who are loyal customers. Data was collected through questionnaires and analyzed using multiple linear regression. The results of the study indicate that price has a positive and significant effect on purchasing decisions, with a significance value of 0.004. Brand image also has a significant positive effect with a significance value of 0.000. In addition, promotion is proven to be a dominant factor influencing purchasing decisions, with a significance value of 0.000. These findings indicate that companies need to improve their pricing strategies, strengthen their brand image, and conduct effective promotions to increase sales of Gabs products in the market. This study is expected to provide insights for entrepreneurs and further researchers in understanding the factors that influence consumer purchasing decisions.
Co-Authors Ageng Pratiwi Ananda Nurhadi Syaifulloh Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Cindy Eka Ainur Putri Delmy Fergin Elmy Junti Diah Ayu Sekarnadi Emilia Pranata Eny Sulistyowati Fistia Shofil Ashfiyah Fitria Fandalisah Gina Sila Nuryana Is Fadhilah Is Fadhillah Isfadhilah Iswat Iswat Iswati Iswati Jelita Amalia Putri Jihan Fauziah Umardi Lasifau Maryamis Lukya Salmi Maryamis Mita Rusdiana Muhamad Diva Daniswara S Muhammad Dioda Zener Arindra S Muhammad Fahmi Saputro Muhammad Nurtajudin Nur Jannah Oryza Putri Princess Taza Tesalonica Rispa Rispa Septiana Elma Sinta SITI AISAH Siti Aisyah Sriwigati Wulandari Alvisha Suliyanfi Garnis Diah Pitaloka Suyono Suyono Wulandari Dita Zainal Aprianto Bagus Pratama Zaiza Fun Nabila