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All Journal The Asian Journal of Technology Management (AJTM) Ilomata International Journal of Management Ilomata International Journal of Management Nobel Management Review Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Journal Serambi Engineering (JSE) JEMBA: Journal of Economics, Management, Business, and Accounting INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Tamilis Synex: Multidimensional Collaboration
Juniwati
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Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Tamilis Synex: Multidimensional Collaboration

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Pengaruh Ulasan, Kemudahan, Kepercayaan Konsumen, dan Harga terhadap Keputusan Pembelian di Tokopedia Juniwati; Abdurrahman
Tamilis Synex: Multidimensional Collaboration Vol. 1 No. 04 (2023): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v1i04.400

Abstract

This study aims to determine the effect of reviews, convenience, consumer trust and price on purchasing decisions at Tokopedia. The population in this study were users of Tokopedia generation z and millennials in Jakarta. The sampling method used purposive sampling technique, so that a sample of Tokopedia users of generation z and millennials in Jakarta who met the predetermined criteria was obtained as many as 100 respondents. The statistical tool used is associative statistics with data processing using SPSS Statistic 23 software. The results of this study indicate that product reviews have no effect on purchasing decisions at Tokopedia. Ease of use has a positive influence on purchasing decisions at Tokopedia, consumer trust positively affects purchasing decisions at Tokopedia, and price has a positive effect on purchasing decisions at Tokopedia.
Co-Authors Abdurahman Abdurrahman Aminuyati Anwar Azazi Arman Jaya Bintoro Bagus Purmono Devi Rosita Fera Patrisya Heriyadi Kautsar, Gandhy Muhamad Lina Aulia M. Irfani Hendri Maghribi, Rizqi Marcella, Cindy Nur Afifah Nurwijayanti Purmono, Bintoro Bagus Putra, Rafi Risya Ramadania Reswari, Rianti Ardana Romanisti, Shemma Anggia Wenny Pebrianti