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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Iqtisaduna Al Fiddhoh: Journal of Banking, Insurance, and Finance Ruang Komunitas : Jurnal Pengabdian Masyarakat RANGGUK: Jurnal Pengabdian Kepada Masyarakat AICOS
Bustami, Alek Wissalam
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penyuluhan Mengenal Digital Finance dan Aplikasi Keuangan di Desa Bunga Tanjung Kabupaten Kerinci Bustami, Alek Wissalam; Mahabbati, Suci; Syukrawati, Syukrawati; Tiara, Tiara; Wahyuni, Endah Sri; Nilda, Elvi; Bustami, Bustami; Putra, Eka
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v5i2.5896

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Hiang Village, Setinjau Laut District, face challenges of limited visibility and market access due to the minimal utilization of digital technology. This low technology adoption is caused by a lack of knowledge, skills, and awareness regarding the potential of digital marketing. This community service activity aimed to enhance the capacity of MSME owners in utilizing Google Maps as a tool to increase their business visibility. The method employed was a participatory counseling approach, which included three stages: planning, implementation (consisting of socialization, theoretical presentation, and hands-on practice), and evaluation (through a post-test, feedback, and monitoring). The results showed a significant increase in participants' understanding, with over 90% passing the post-test. Moreover, there was a high rate of technology adoption, with 84% of participants successfully registering their businesses on Google Maps after the training. It is concluded that this outreach activity was effective in empowering MSMEs, providing a practical solution to the visibility problem, and serving as a strategic first step in bridging the digital divide in rural areas.
Co-Authors Aryuandri, Indrika Ashari, Annisa Diyah Azhar Azhar Busni, Darti Bustami Bustami Desiana Desiana, Desiana Eka Putra Endah Sri Wahyuni Fadlillah, Septi Husnah Harahap, Samsul Bahry Helfenta, Helfenta Mahabbati, Suci Mua'rif, Zul Ihsan Mu’arrif, Zul Ihsan Muhammad Luthfi Nilda, Elvi Novianto, Wawan Novita, Nina Delvia Rahmah, Sopia Ramadani, Dinda Fitria Regen, Ronal Sumanti, Eva Syarif, Dafiar syukrawati, syukrawati Tiara, Tiara Wahyu, Wawan Devis Wiyan Mailindra, Wiyan Zulkifli Nurdin, Zulkifli