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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Journal of Management and Social Sciences Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset dan Inovasi Manajemen Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management Pajak dan Manajemen Keuangan Global Leadership Organizational Research in Management Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Orbit : Jurnal Ilmu Multidisiplin Nusantara
Djuni Thamrin
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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How does the Cigarette Company Deal with the Rise of Illegal Cigarette Products Husni F Ramadhan; Joseph MJ Renwarin; M Richo Rianto; Djuni Thamrin; Matdio Siahaan; Dwi Entia; Silvia A Chairunnisah; Annisa D Ambarwati; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1009

Abstract

The phenomenon of the rise of illegal cigarette products in Bekasi poses a problem for cigarette companies. The reason is that these illegal cigarettes do not use excise tapes or use fake excise tapes that are detrimental to cigarette companies or the government. The trade in illegal cigarette products does not have a circulation permit among the community. This study aims to find the influence of price and product packaging suitability on consumer purchase decisions on illegal cigarette products in East Bekasi. The method used was a quantitative approach with pre-survey results of 20 respondents. With the final survey results, 100 respondents were collected through google form using a data collection technique, namely purposive sampling. The statistical data processing used is Structural Equation Modeling Partial Least Square (SmartPLS). In combating illegal cigarette products, continuous efforts are needed and finding the right innovations in order to break the circulation of illegal cigarettes in the community. Such as strengthening regulations in collaboration with the government and law enforcement agencies. Tightening supervision of cigarette products circulating in the community. Some implications for cigarette companies such as issuing new innovations for the community to increase competitiveness in the market. A marketing campaign that promotes the importance of legality that can affect a cigarette product. A significant contribution to the literature on cigarette companies in this study is to look at business strategies from the perspective of cigarette companies in terms of dealing with the rise of illegal cigarette products. This study provides a new insight into policies that can be used into effective plans to reduce the circulation of illegal cigarettes while maintaining business sustainability.
Analisis Kualitas Pelayanan Publik Di Kelurahan Setia Asih Kecamatan Tarumajaya Muhamad Lutfi Maulana; Djuni Thamrin; Matdio Siahaan; Joseph Martinio Jocrien Renwarin; Hadita Hadita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2299

Abstract

The aim of this research is to determine the quality of public services and the factors that influence public services in Setia Asih Village, Taruma Jaya District, Bekasi Regency. This research is qualitative descriptive research, namely research that aims to describe and describe events and phenomena that occur in the field and present data systematically, factually and accurately regarding facts or phenomena that occur in the field. Data collection techniques were carried out using observation, interviews and documentation techniques. The research informants in this study were 1 Public Service employee as a key informant, and approximately 17 community service users as supporting informants. Data analysis in this research uses three components consisting of data reduction, data presentation, and drawing conclusions.The results of the research show that the analysis of the quality of public services in Setia Asih Village, TarumaJaya District is by using 3 important aspects, namely (1) Accessibility (2) Service Quality (3) Community Satisfaction and the low quality of public services in Setia Asih Village, TarumaJaya District is caused by several existing indicators in dimensions, Reliability, and Emphaty have not been implemented in accordance with service standards. The indicators that are not yet in accordance with service standards are (1) the Reliability Dimension, namely the employee's lack of mastery in using service tools. (2) The empathy dimension, namely whether employees are less friendly in the service process or still appear indifferent.
PENGARUH E-COMMERCE DAN SISTEM INFORMASI AKUNTANSI BAGI KINERJA KEUANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) Achmad Fauzi; Djuni Thamrin; Benny Benyamin Situmorang; Ananda Umu Thoyibah; Fauzi Muhammad Wasil; Tegar Bima Rohaedi; Dika Pebriansyah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.210

Abstract

E-commerce dan Sistem Informasi Akuntansi (ABIS) sangat penting bagi keberlangsungan UMKM dan perkembangan UMKM. Unsur-unsur tersebut mempunyai pengaruh yang besar terhadap kegiatan usaha kecil dan menengah khususnya di Desa Kertamukti di kawasan Cibitung, Bekasi. Namun penelitian dan pengalaman sebelumnya menunjukkan bahwa banyak pegawai yang bekerja di UKM di Kertamukti masih belum memahami sepenuhnya pentingnya MUIS dalam penyusunan laporan keuangan perusahaan. Untuk memahami perkembangan UMKM, peran UMKM bagi UMKM sangatlah penting. Penelitian ini bertujuan untuk mengetahui peranan sistem informasi e-commerce dan akuntansi pada usaha kecil menengah di Kertamukti berdasarkan data dari Dinas Koperasi Usaha Kecil Menengah Kabupaten Bekasi. Penelitian ini menggunakan pendekatan penelitian kepustakaan dengan menggunakan metode berkualitas yang sering digunakan dalam artikel, buku, dan majalah sebagai metode pengumpulan informasi. Hasil penelitian menunjukkan bahwa perdagangan elektronik dan MUIS mempunyai peranan penting dalam perekonomian, khususnya perekonomian nasional. Hal ini dapat meningkatkan aktivitas UMKM dan mendukung stabilitas perekonomian. Kepengurusan MUIS yang merupakan salah satu faktor penting dalam menjaga stabilitas perekonomian dapat membantu dalam menghadapi krisis perekonomian khususnya di wilayah Kabupaten Bekasi, khususnya di wilayah Cibitung.
PERSEPSI WARGA KELURAHAN KENARI TERHADAP KINERJA PETUGAS KEBERSIHAN PENANGANAN PRASARANA DAN SARANA UMUM (PPSU) DI JAKARTA PUSAT Efira Devi Carolina; Djuni Thamrin; Matdio Siahaan
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.314

Abstract

Keywords: Beban Kerja, Kepuasan Kerja, Turnover Intention Received : Date, Month Revised : Date, Month Accepted: Date, Month ©2023The Author(s): This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional. Penelitian ini adalah penelitian deskriptif kualitatif, yaitu penelitian yang bertujuan untuk menggambarkan dan menjelaskan peristiwa maupun fenomena yang terjadi di lapangan dan menyajikan data secara sistematis, faktual dan akurat mengenai fakta-fakta atau fenomena yang terjadi di lapangan. Teknik pengumpulan data dilakukan dengan teknik observasi, wawancara dan dokumentasi. Adapun informan penelitian dalam penelitian ini adalah warga kelurahan kenari. Lokasi penelitian ini bertempat di Kelurahan Kenari Jakarta Pusat. Adapun waktu penelitian ini dilakukan selama satu bulan dimulai pada bulan Mei 2024 sampai dengan bulan Juni 2024. Analisis data dalam penelitian ini menggunakan tiga komponen yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian yang dilakukan di Kelurahan Kenari Jakarta Pusat, terlihat bahwa pendapat warga Kelurahan Kenari terhadap kinerja petugas kebersihan PPSU di Jakarta Pusat sangat memuaskan. Wawancara yang dilakukan dalam penelitian ini menunjukkan bahwa masyarakat merasa sangat puas dengan kehadiran petugas PPSU di wilayah mereka. Kinerja PPSU di Kelurahan Kenari mengalami perbaikan positif, sehingga masyarakat memiliki pandangan positif terhadap petugas PPSU.
Determinan RAROC pada Perusahaan Manufaktur (LQ45) di Bursa Efek Indonesia (BEI) periode 2017 – 2023 Ivan Jan Jaya Silaen; Adler Haymans Manurung; Jhonni Sinaga; Djuni Thamrin; AWN Fikri
Pajak dan Manajemen Keuangan Vol. 1 No. 4 (2024): Agustus : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i4.353

Abstract

This research aims to determine the determinants of RAROC in manufacturing companies on the IDX for the 2017 - 2023 period. The data used in this research is secondary data. This data is quantitative data obtained from the Indonesian Stock Exchange (BEI) with shares included in the LQ45 Index in the form of annual financial reports for the period 2017 - 2023. The sample for this research was 33 companies obtained using purposive sampling technique. The data analysis technique used is multiple linear regression analysis and hypothesis testing using determinate coefficient tests, simultaneous F-tests and partial T-tests. The data analysis technique was carried out using the Eviews13 For Windows program. The research results show that Gross Profit Margin (GPM), Debt to Equity Ratio (DER) and Interest Coverage Ratio (ICR) together (simultaneously) have a significant effect on Risk-Adjusted Return on Capital (RAROC). Gross Profit Margin (GPM) partially has a negative and significant effect on Risk-Adjusted Return on Capital (RAROC), Debt to Equity Ratio (DER) partially has a positive and significant effect on Risk-Adjusted Return on Capital (RAROC) and Interest Coverage Ratio (ICR) partially has a negative and insignificant effect on Risk-Adjusted Return on Capital (RAROC).
How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1603

Abstract

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.
How to Win the Haircare Competition in Bekasi Area Annisa D Ambarwati; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Dwi Entia; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2999

Abstract

Bekasi city is a promising market and is a satellite city with the largest population in Indonesia. One of the famous hair care brands in Indonesia is Ellips. Ellips is ranked first in the top of brands as proven in the last 5 consecutive years of top of mind. Ellipse products themselves are easy to find in supermarkets or shops throughout Indonesia. Apart from that, this product can also be found online, one of which is through the Shopee application. The purpose of this research is to determine the influence of price perceptions and sales promotions on purchasing decisions to purchase Ellips 5 in 1 hair vitamin products through the Shopee application. The method used in this research is a quantitative method with an online questionnaire survey via Google Form. The number of respondents was 150 people and the data processing tool used SmartPLS 4 software. The results of the study showed that price perception had a significant influence on purchasing decisions for Ellips 5 in 1 hair vitamin products through the Shopee application and sales promotions had a significant influence on purchasing decisions for Ellips 5 in 1 products. hair vitamins via the Shopee application. Thus, this research raises an interesting topic that explains the factors that influence purchasing decisions with a significant impact.
Celebrity Endorsement Analysis in Skintific Product Reviews on Tiktok on Generation Z Purchase Decisions (Case Study on Skintific Product Users in Bekasi) Tami Nazua Putri; Djuni Thamrin; Matdio Siahaan
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i02.647

Abstract

This study aims to analyze the influence of celebrity endorsement in Skintific product reviews on the TikTok platform on purchasing decisions in Generation Z. The focus of this research is on users of Skintific products in the Bekasi area. The research method used is qualitative, with a case study approach. Data was collected through in-depth interviews with 15 informants who are Skintific users and actively follow product reviews on TikTok. The results of the study indicate that celebrity endorsement in Skintific product reviews on TikTok has a positive and significant influence on purchasing decisions in Generation Z. This study provides an in-depth understanding of how celebrity endorsement in product reviews on TikTok influence the perceptions, attitudes, and ultimately purchasing decisions of Generation Z towards Skintific product.
Promotion Strategies in Increasing Sales of Herborist Products through Social Media Instagram, Shopee and Tiktok Shop (Case Study on Herborist User Community in Muarabakti Village, Babelan, Bekasi Regency) Tazqiatun Napsiah; Djuni Thamrin; Matdio Siahaan
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i02.648

Abstract

This research investigates the promotional strategies that Herborist employs to boost its sales in the digital age, focusing specifically on platforms like TikTok, Instagram, and Shopee. Utilizing a qualitative methodology, the study collects descriptive data through interviews and observations to assess the effectiveness of these strategies. The results reveal that Herborist engages consumers by creating captivating and informative content specifically designed for each social media platform, significantly influencing consumer interest and buying behaviors. Furthermore, the study underscores the critical role of consumer feedback in enhancing promotional methods and highlights the necessity for Herborist to proactively respond to customer demands and preferences. In conclusion, the findings illustrate that a cohesive and responsive promotional strategy is vital for increasing sales and building consumer loyalty within a competitive market environment.
ANALISIS BEBAN KERJA DAN PRODUKTIVITAS KERJA KARYAWAN BAGIAN PRODUKSI DI PT. BRIDGESTONE TIRE INDONESIA DI BEKASI Nur Ihsani Fitria Dewi; Djuni Thamrin; Matdio Siahaan; Tungga Buana Irfana; Supriyanto
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Beban kerja adalah perbedaan antara beban kerja yang dibutuhkan dan kapasitas atau kemampuan kerja karyawan. Mengingat bahwa kerja manusia dicirikan oleh ketegangan mental dan fisik, setiap individu memiliki ambang batas yang berbeda untuk bekerja sama. Beban kerja yang dialami yaitu masalah undang-undang cipta kerja yang diperbarui yang mengganggu para karyawan dengan menambah jam kerja tetapi upah yang didapat masih sama seperti sebelumnya. Penelitian ini bertujuan untuk mengetahui kejelasan beban kerja dan tingkat produktivitas kerja karyawan. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data melalui observasi dan wawancara.Penelitian ini juga mengidentifikasi faktor-faktor penentu produktivitas kerja karyawan, seperti tingkat keahlian, motivasi, dan kondisi lingkungan kerja. Hasil analisis beban kerja dan produktivitas kerja memberikan implikasi langsung terhadap kinerja organisasi. Penelitian ini menyarankan bahwa tindakan tertentu, seperti peningkatan pelatihan atau perubahan dalam penugasan tugas, dapat memberikan dampak positif terhadap produktivitas dan kesejahteraan karyawan
Co-Authors ACHMAD FAUZI Adler Haymans Manurung Alvionita Dairo Lende An Nisaa’ Shabrina Ananda Umu Thoyibah Annisa D Ambarwati Arafanditama Najim Hidayat AWN Fikri Azizah Suci Pratiwi Bagas Putra Aditya Bagus Dwiki Ardhana Benny Benyamin Situmorang Dika Pebriansyah Dwi Entia Efira Devi Carolina Fauzi Muhammad Wasil Fikri , Adi Wibowo Noor Hadita Hadita Hafidzul Haq, Salman Hanny Novita Ramadhan Hendy Tannady Husni F Ramadhan Ivan Jan Jaya Silaen Jhonni Sinaga Joseph Martinio Jocrien Renwarin Joseph MJ Renwarin M Richo Rianto Matdio Siahaan Muhamad Lutfi Maulana Muthia Novita Ramadhani Niken Salsabilla Nur Ihsani Fitria Dewi Panji Maulana Putri Aprilia Hikayatunni’mah Riga Negara Riyanti Teresya Satrio Waliyudin Azhar Shinta Nurul Ramadhanty Silvia A Chairunnisah Siti Nur Kholizah Supriyanto Supriyanto Supriyanto Syahid Abdullah Muslih Tami Nazua Putri Tazqiatun Napsiah Tegar Bima Rohaedi Toman Andreas Fernando Tungga Buana Irfana Vitria Nur Cholifah Wirawan Widjanarko