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All Journal UPI YPTK Journal of Business and Economics Journal Of Science Education And Management Business Publikasi Riset Mahasiswa Manajemen Governors
Putra, Rio Andhika
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Pengawasan Dan Teamwork Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada BPJS Kesehatan Cabang Kota Bukittinggi Putra, Rio Andhika
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i2.694

Abstract

This study aims to examine the effect of Supervision and Teamwork on Employee Performance through Job Satisfaction as an intervening variable using primary data obtained by distributing questionnaires to 57 employees as respondents, namely at the BPJS Kesehatan branch of Bukittinggi City. In this study using Partial Least Square (PLS). The results of this study indicate that Supervision and Teamwork have a positive and significant effect on Job Satisfaction, there is a positive and significant effect between Supervision on Employee Performance, Teamwork has a negative and insignificant effect on Employee Performance, Satisfaction has a positive and significant effect on Employee Performance, there is a negative and insignificant effect between Supervision on Employee Performance through Job Satisfaction, and there is a positive and significant effect between Teamwork on Employee Performance through Job Satisfaction.
Smart Pricing, Winning Promotions, and Market Share: The Triple Formula for MSME Profitability Ridwan, Muhammad; Mulyani, Sitti Rizki; Putra, Rio Andhika; Kodri, Aida Nur Mohd; Kumbara, Vicky Brama
GOVERNORS Vol. 4 No. 1 (2025): April-July 2025 Issue
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/governors.v4i1.6336

Abstract

This study investigates the influence of pricing strategy, promotion, and market share on the profitability of Micro, Small, and Medium Enterprises (MSMEs) in Padang City. Using primary data collected through questionnaire surveys and a quota sampling technique, 100 valid responses were analyzed via multiple regression analysis using SPSS. Using multiple regression analysis, the findings show that both pricing and promotional strategies have a positive and significant effect on MSME profitability. Competitive pricing based on production costs and attractive promotions such as discounts and social media campaigns contribute to increased sales and brand recognition. However, market share does not have a significant effect on profitability, likely due to competition intensity, limited resources, and inefficient operations. Based on these results, MSMEs are encouraged to apply flexible pricing strategies, strengthen promotional efforts, and improve operational efficiency. Support from the government and stakeholders through training, digital marketing assistance, and improved access to capital is also recommended. The study is limited by its focus on Padang City, a relatively small sample size, and limited variables. Future research should consider broader geographic coverage, larger samples, additional influencing factors like product quality and external conditions, and the use of mixed methods and longitudinal designs. This research offers valuable insights for improving MSME profitability and serves as a reference for strategic development efforts in similar business environments.
Co-Authors Afuan, M. Brama Kumbara, Vicky Candana, Dori Mittra Dharma, Robby Dika, Riri Putri Kodri, Aida Nur Mohd Muhammad JAMIL Muhammad Ridwan Mulyani, Sitti Rizki Ramdani Bayu Putra Rivaldi, Rivaldi Vicky Brama Kumbara Yenti, Annisa Hendri