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All Journal Policy & Governance Review Ganaya: Jurnal Ilmu Sosial dan Humaniora Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Sosial Humaniora Sigli Jurnal Ilmiah Wahana Pendidikan PUBLIKA : Jurnal Ilmu Administrasi Publik Jurnal Progress Administrasi Publik (JPAP) Arus Jurnal Sosial dan Humaniora Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Sharia (JOSH) Jurnal Pendidikan Dasar Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa VISA: Journal of Vision and Ideas RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Jurnal Cendekia Ilmiah MPKM
Nafi’ah, Binti Azizatun
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Kolaborasi Model Pentahelix: Studi Kasus pada Pengembangan Desa Wisata Berbasis Edukasi di Desa Doudo Kecamatan Panceng Kabupaten Gresik Safitri, Lila Amelia; Nafi’ah, Binti Azizatun
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.9137

Abstract

The Doudo Tourism Village is a tourism destination based on environmental education and agriculture in Gresik Regency. The development of an education-based tourism village in Doudo requires contributions from various parties through collaboration, in which Doudo Village adopts the Pentahelix collaboration model. The aim of this research is to describe the Pentahelix collaboration model in the development of an education-based tourism village in Doudo. This research is qualitative. Data collection techniques are carried out through observation, interviews, and documentation. Meanwhile, data analysis techniques consist of data collection, data condensation, data presentation, and drawing conclusions. The theory used is the Pentahelix collaboration model by Astuti et al. (2020), which includes: 1) Government, 2) Business Sector, 3) Universities, 4) Non-Governmental Organizations, and 5) Mass Media. The technique for determining informants in this research is purposive sampling, where the informants consist of the village head, staff of the BUMDes Among Swa Arta, community relations officer staff of PT Pertamina EP Poleng Field, head of the CSR and Empowerment Division of CARE IPB, secretaries and members of the agro-tourism group in Agro Edu Green Village, editors and journalists of Gresik Satu Media, and managers of the Doudo Eduwisata social media account. The results of the research show that there are 5 stakeholders involved in the development of an education-based tourist village in Doudo Village who have performed their duties well. There is a contribution from all parties to achieve the goals optimally. Each stakeholder has carried out their role according to their field. The success of this collaboration can be seen from the collaboration and synergy that have developed through interaction, coordination, and communication among stakeholders. Although there are still some obstacles in the development of the education-based tourist village in Doudo.
Optimalisasi Branding UMKM di Desa Sepande Kec. Candi, Sidoarjo Melalui Digital Marketing Nafi’ah, Binti Azizatun; Mulyaningtyas, Aprilia; Agung, Bagas Branahda Putra; Putrifia, Mutiara Adilah; Wiranata, Handy; Ardian, Anggeli Susi Rose; Alfiyahya, Singgih; Nugraini, Rosaria Angelita; Erwanti, Chryssantania Maqfirra; Sarmadiyah, Nailatus Sa'adah; Septyanti, Aulia Rizka
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 2 No. 02 (2025): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v2i02.280

Abstract

Penelitian ini bertujuan untuk mengkaji dan mengimplementasikan strategi digital marketing dalam upaya mengoptimalkan branding UMKM di Desa Sepande, Kecamatan Candi, Sidoarjo. Digital marketing menjadi alat yang efektif untuk meningkatkan visibilitas dan daya saing UMKM di pasar yang semakin kompetitif. Melalui pendekatan kualitatif, penelitian ini memberikan penerapan berbagai platform digital seperti media sosial khususnya media Facebook dalam memperkuat citra merek UMKM lokal. Data dikumpulkan melalui hasil survey dan observasi pada UMKM sekitar Desa Sepande. Hasil penelitian menunjukkan bahwa penggunaan digital marketing secara signifikan mampu meningkatkan kesadaran merek, memperluas jangkauan pasar, dan meningkatkan interaksi dengan konsumen. Namun, tantangan seperti keterbatasan pengetahuan teknologi, sumber daya mabusia dan akses internet yang terbatas masih perlu diatasi. Oleh karena itu, pelatihan dan pendampingan berkelanjutan dalam penggunaan teknologi digital menjadi rekomendasi penting untuk memastikan keberhasilan optimalisasi branding UMKM di Desa Sepande. Penelitian ini diharapkan dapat menjadi referensi bagi pengambil kebijakan dan pelaku UMKM Desa Sepande dalam merumuskan strategi branding yang efektif melalui digital marketing.
Co-Authors Agung, Bagas Branahda Putra Alfitri, Adelia Rizki Alfiyahya, Singgih Antika, Sindi Ayu Aprilia, Vinka Dwi Ardian, Anggeli Susi Rose Ardiana, Puput Ardiansyah, Muhammad Rici Nur Ariesta, Dieva Ratu Aulia, Gracika Anggun Basyar, Muhammad Roisul Duddin, Ima Efil, Alaya Azzahra Eka Putri, Helena Erwanti, Chryssantania Maqfirra Faradilla, Nafalia Dini Fatmawati, Febrina Fatzrin, Dea Febrianti, Natasya Maura Amanda Hariroh, Sanindita Qolbiyah Irawati, Sofi Laili, Mirna Nisfaul Maharani, Salwa Dwi Margareta, Luana Shiany Marsita Angelica, Ayu Maulana, Putra Fajar Mulia, Sheikha Fadhilazza Mulyaningtyas, Aprilia Nardia Putri, Vianika Nugraini, Rosaria Angelita Nurul Aini Pradika Purwanto, Regina Maulidya Putri Puspita Retno, Diana Putri Susanti Putrifia, Mutiara Adilah Rabbani, Alfathur Rahmawati, Biwin Risandi, Mia Dwi Safitri, Lila Amelia Sari, Della Sarmadiyah, Nailatus Sa'adah Septyanti, Aulia Rizka Sri Umiyati, Sri Trisnawati, Ananda Eka Putri Wildan Taufik Raharja Wiranata, Handy