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Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Kinerja UMKM di Kecamatan Telukjambe Timur Adawiyah, Dinah Siti Rubai’ah; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12684270

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a significant role in the Indonesian economy. In 2021, MSMEs contributed 61.07% to the Gross Domestic Product (GDP) and absorbed 97% of the total workforce. This study aims to explore the impact of financial literacy and financial inclusion on the performance of MSMEs in East Telukjambe District. The method used is a quantitative approach using primary data collected through the distribution of questionnaires to 30 MSME actors in East Telukjambe District. Sampling was carried out in a simple random sampling manner. The research data was analyzed using multiple linear regression tests with the help of SPSS software. The results of the study show that financial literacy and financial inclusion have a significant influence on the performance of MSMEs in East Telukjambe District.
Analisis Modal Kerja Pada UMKM Cookies & Dessert By Me Dalam Meningkatkan Laba Usaha Chofifah, Astin Dewi; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12697671

Abstract

Economic growth is a measuring tool in measuring a country's development. A business has a major role in development. To achieve the desired goals, the company's capabilities must be able to maximize and utilize properly by management, one of which is related to managing working capital. that the profit level of MSMEs is significantly influenced by their working capital management, when the capital used for the production process continues to increase, the production output will continue to increase, and allow increased profits. Determining the importance of MSMEs in processing and allocating working capital to increase business income is the main objective of this study. the method used is quantitative descriptive by describing a variable without the need to test certain hypotheses. So from the results and discussions that have been carried out, the level of working capital at Dessert & Cookies by Me has fluctuated during the January-April 2024 period which is not significant. The use of working capital is used for the purchase of raw materials, equipment maintenance and employee salary costs. Net profit at UMKM Dessert & Cookies by Me for the period January-April 2024 continues to increase in line with its business operating costs.
Analisis Faktor-Faktor Perilaku Konsumen Terhadap Minat Beli Apartemen Grand Sentraland Karawang A, Aisah; Mulyadi, Dedi; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12687022

Abstract

This research aims to analyze consumer behavior factors that influence buying interest in Grand Sentraland Karawang apartments. This method uses a qualitative approach, research conducted to understand the phenomena that occur in society when buying apartments. Data collected involved in-depth interviews with a number of apartment employees. It is hoped that the findings of this research will provide deeper insight into consumer preferences and motivations in choosing apartment properties in Karawang, as well as provide strategic recommendations for developers to increase consumer buying interest.
Analisis Efektifitas Anggaran Modal Terhadap Pendapatan Usaha (Studi Kasus pada Seblak Prasmanan RC di Karawang) Suhandoko, Alifia Rachma; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12685798

Abstract

This research aims to determine the impact of the capital budget on business income at Seblak Prasmanan RC in Karawang, West Java. The qualitative research method used is in-depth interviews which include business profile (history, initial capital), budgeting (funding sources, budget allocation, decision making process), business income (revenue trends, factors influencing income), and perceptions of effectiveness. budgeting of business income. Research finds that budgeting plays an important role in increasing business revenue. Effective budgeting can increase efficiency, increase production capacity, and increase competitiveness. Apart from that, other factors such as consistency of product quality and innovation also influence business income. In this research, Seblak Prasmanan RC in Karawang was chosen as the research subject because it meets the criteria and has quite large potential in developing the seblak business. It is hoped that the findings of this research can contribute to the development of the seblak industry in Indonesia and provide a reference for other entrepreneurs in managing their budgets effectively.
Analisis Perencanaan Bahan Baku Dalam Peningkatan Efisiensi Produksi Pada UMKM Cookies & Desseart By Me Aulia, Sarah Elvina; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12697752

Abstract

The most significant growth is the food industry. Many business actors have started operating in the culinary industry with various types of businesses, such as cafes, bakeries and bakeries, and food businesses that are almost complete. One of the micro businesses operating in the culinary sector is Cookies & Dessart by me, which produces cookies and desserts. Consumers can be satisfied and maintain competition with good management in an efficient and maximal production process. This research uses quantitative analysis. This research is used to study a subject as a whole about how to plan raw material supplies effectively to increase production efficiency at Desseart & Cookies By Me MSMEs. Forecasting (forecasting) methods and Raw Material Requirements are used. According to the information collected, the efficiency level of raw material supplies has not reached the expected efficiency level, which is indicated by the average efficiency level of 16.13111.
Analisis Implementasi Strategi Promosi Produk Pada PT. Indomarco Prismatama Indonesia (Toko Indomaret Telukjambe 58) M, Mutiara; Mulyadi, Dedi; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12688267

Abstract

The Indomaret shop Telukjambe 58 experienced a decline in sales of promotion-focused products, causing daily sales to fall. The researcher was tasked with helping the company analyze the strategies that must be implemented to increase sales of promotion-focused products so that later daily sales would increase. With this research, it is certain that researchers can help companies implement strategies that must be carried out in order to increase sales of promotion-focused products. The basic solution that must be implemented at the Indomaret Telukjambe 58 Store in order to increase sales of promotion-focused products and increase the store's daily sales is the participation of all levels of employees concerned in the store in the consistent offering of promotional-focused products to consumers who shop, and the availability of good infrastructure. supports the implementation of ongoing promotional strategies to make it easier for consumers to see what products are currently the focus of promotional products.
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Camille Beauty di Kalangan Mahasiswa UBP Karawang Oktapiani, Shanti; Mulyadi, Dedi; S, Sungkono
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12683817

Abstract

This study aims to determine the effect of product quality on the purchasing decisions of Camille Beauty products among students at Universitas Buana Perjuangan (UBP) Karawang. Using a quantitative method and purposive sampling technique, the study involved 30 respondents who have purchased or used Camille Beauty products. The analysis results show that product quality has a significant effect on purchasing decisions. Data were collected through questionnaires and processed using validity tests, reliability tests, and simple linear regression analysis. The results of this study indicate that good product quality can enhance the purchasing decisions of UBP Karawang students regarding Camille Beauty products.
Analisis Penerapan Rotasi Kerja Dalam Upaya Meningkatkan Kinerja Kayawan Pada PT. Chenda Safetyindo Kreasi Haqiki, Dimas Mausul; S, Sungkono
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 3 (2024): June
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Workers are essential organizational resources because they play a key role as the actors and drivers of the organization, carrying out its objectives. This indicates that employee performance has a significant impact on a business's success; as a result, in order to maximize corporate goals, every organization will make an effort to increase staff performance. The purpose of this study is to ascertain, evaluate, and elucidate the impact of work rotation on the enhancement of employee competence as well as the ways in which job rotation enhances employee performance. Interviewing is the method employed, and the outcome is descriptive. In conclusion, the application of job rotation in companies can affect the performance of their employees.
Analisis Peran Pelatihan Pembinaan UMKM Berbasis Teknologi Informasi Untuk Meningkatkan SDM Pada Pegawai UMKM Mie Gacoan Karawang Putrikasari, Oktaviani; S, Sungkono
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 3 (2024): June
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12688578

Abstract

Micro, small and medium enterprises (MSMEs) in Indonesia are one of the business sectors that can help the government provide employment opportunities for the community. In order to keep Indonesia's economy moving forward, the government has allocated a lot of funds to encourage the millennial generation to become entrepreneurs, especially in technology-based businesses such as startups. This is a training event aimed at MSME players. The target is to increase the ability of MSME players to develop their businesses with the help of information technology. They will be taught about financial management and e-commerce, and will become more proficient in using IT. The people who took part came from sub-districts in Karawang Regency. This MSME course involves fifty people. Mie Gacoan Karawang MSME employees gain an understanding of e-commerce and the importance of technology to develop MSME products so they can increase income. One way to carry out these activities is to use various promotional platforms available such as YouTube, Instagram and Google Business. MSME participants can learn the basics of using this platform..