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All Journal Journal of Business Management Education (JBME) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Perjuangan (JUMPER) Pattimura Proceeding : Conference of Science and Technology Journal of International Conference Proceedings Journal of Management Accounting, Tax and Production JEBD Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pakar Manajemen Journal of Law, Social Science, and Management Review
Yuniar, Evilia Sri
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The Influence Of Word Of Mouth And Customer Trust On Purchase Interest For Kopi Siloka Products Among Generation Z In Tasikmalaya: Kuraesin, Sara; Pauzy, Depy Muhamad; Yuniar, Evilia Sri
Journal of Law, Social Science, and Management Review Vol. 1 No. 2 (2025): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i2.97

Abstract

This study aims to determine the effect of Word of Mouth and Customer Trust on Purchase Interest in Kopi Siloka Products among Generation Z in Tasikmalaya. The method used is quantitative with a research sample of 200 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 26. Based on the results of this study, it shows that Word of Mouth and Customer Trust simultaneously have a positive and significant effect on Purchase Interest in Kopi Siloka Products among Generation Z in Tasikmalaya. Word of Mouth partially has a significant effect on Purchase Interest. Customer Trust has a significant influence on Purchase Interest.
EXPLOASI FINANCIAL INCLUSION MODELS UNTUK UMKM KOTA TASIKMALAYA Yuniar, Evilia Sri; Fauziah Oktaviani, Nita
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2296

Abstract

This study aims to determine the role of financial literacy, business models on financial inclusion and whether financial literacy is able to mediate business models on financial inclusion. The research method used is quantitative descriptive with the Structural Equation Model (SEM) analysis tool which is an analysis technique that allows testing a series of relationships simultaneously. The results of the study show 1) There is a significant influence of business models on financial inclusion of MSMEs in the East Priangan Region, 2) There is a significant influence of business models on financial literacy of MSMEs in the East Priangan Region, 3) There is a significant influence of financial literacy on financial inclusion of MSMEs in the East Priangan Region, 4) business models have an effect on financial inclusion with the mediation of financial literacy of MSMEs in the East Priangan Region. The results of this study can be concluded that the financial literacy variable can mediate business models on financial inclusion.
The Influence Of Capital Structure And Liquidity On Company Value PT. Campina Ice Cream Industry TBK For The 2018 – 2022 Period Inawati, Apriliani; Yusnita, Rita Tri; Yuniar, Evilia Sri
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.592

Abstract

This research aims to determine the influence of capital structure and liquidity on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period. The data used is secondary data in the form of the company's quarterly report for the 2018-2020 period obtained via the official website PT. Campina Ice Cream Industry Tbk campina.co.id. The research method used is a descriptive, quantitative analysis research method with a causality approach. The data analysis technique used is multiple regression analysis with SPSS 25 tools. The research results show that capital structure and liquidity simultaneously have a significant effect on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period. Capital structure partially has a significant effect on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period. And liquidity partially has a significant effect on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period.
The Effect Of Market Value Added (Mva) And Inflation On Stock Prices (Study On Automotive And Component Sub-Sector Companies Listed On The Indonesia Stock Exchange 2018-2022) Musaropah, Mida Hamidatul; Rahwana, Kusuma Agdhi; Yuniar, Evilia Sri
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.593

Abstract

This study aims to determine the effect of Market Value Added (MVA) and Inflation on Stock Prices in automotive and component sub-sector companies listed on the Indonesia Stock Exchange for the period 2018-2022, both simultaneously and partially. This study uses quantitative research methods. The research sample was 10 automotive and component companies obtained by purposive sampling technique. The analytical tool used in this research is panel data regression using eviews 12. The results of this study can be concluded that Market Value Added (MVA) and Inflation simultaneously have a significant effect on stock prices. While partially Market Value Added (MVA) has a significant positive effect on stock prices and Inflation has a significant negative effect on stock prices.
PENDAMPINGAN PENGENDALIAN KEUANGAN UMKM KOTA TASIKMALAYA DENGAN PUNYUSUNAN LAPORAN BERBASIS INTERNET FINANCIAL REPORT (IFR) Yuniar, Evilia Sri; Supriatman, Agus
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2525

Abstract

Pengendalian keuangan merupakan bagian yang sangat penting untuk sebuah usaha termasuk UMKM. Proses pengendalian keuangan UMKM tidak bisa dilakukan menggunakan teknologi atau mesin tetapi pada era ini teknologi dapat membantu dan memudahkan proses ketercapaian pengendalian yang efektif dan efisien. Misalnya pada penggunaan teknlogi untuk mencatat sebuah transaksi. Penggunaan buku sebagai catatan keuangan bukanlah hal yang tidak baik tetapi dengan perkembangan teknologi informasi saat ini sudah sangatlah pesat, terlebih dengan digaungkannya Era Revousi Industri 4.0 yang erat kaitannya dengan istilah Transformasi Digital sehingga menuntut pelaku sektor UMKM untuk dapat beradaptasi terhadap perkembangan tersebut agar dapat memperkuat eksistensinya. Penyusunan laporan keuangan dan pengendalian berbasis Internet Financial Report (IFR) sangat berguna untuk mendapatkan informasi dan menerapkan strategi dengan tepat untuk mempertahankan eksistensinya dalam menjalankan usaha UMKM di era sekarang. Pengabdian masyarakat ini dilakukan untuk upaya pengendalian UMKM khususnya Coffee By Karsa. Metode yang digunakan dalam pengabdian ini adalah pemahaman manajemen keuangan, pelatihan dan pendampingan. Hasil dari pengabdian kepada masyarakat ini UMKM Cofee By Karsa lebih mampu mengendalikan keuangannya dan lebih terstruktur dalam penyusunan laporan keuangan karena dimudahkan dengan penggunaan teknologi berbasis Internet Financial Report (IFR)
Job Satisfaction as A Driver of Organizational Commitment Rahwana, Kusuma Agdhi; Yuniar, Evilia Sri
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 1 (2023): January - March, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.1.7839

Abstract

The purpose of this study was to determine and analyze the effect of work motivation and job satisfaction simultaneously or partially on the Organizational Commitment of the Karangjaladri Village Farmer Group. Where farmers are lazy to farm and cannot carry out the program that has been prepared by the farmer group management, because it is recorded that an area of 105 hectares of rice fields is often traversed by tides which cause many farmers to experience crop failure. So that the land is now abandoned/unused and the farmers suffer losses and cannot keep their commitment to managing their fields. The number of population and samples that will be used as research objects are members of the Karangjaladri Village Farmer Group, which are 42 people. Data collection techniques used in this study were questionnaires and interviews. Hypothesis testing in this study using multiple regression analysis, correlation, and determination. The results showed that there was a significant effect either simultaneously or partially between work motivation and job satisfaction on organizational commitment in the Karangjaladri Village Farmers Group. The greatest influence is found in the variable job satisfaction on organizational commitment.
Pengaruh Persepsi Harga Dan Cita Rasa Produk Terhadap Keputusan Pembelian Pada Mie Bakso Cicim Ayuda Nugraha; Lestari, Suci Putri; Yuniar, Evilia Sri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Price Perception and Product Taste simultaneously or partially on Purchasing Decisions on consumers of Mie Bakso Cicim Tasikmalaya. The method used in this study uses a quantitative method. With a research sample of 100 people as respondents. Sampling using non-probablility precisely using purposive sampling. And the analysis method used is multiple linear regression analysis, the results of the regression equation Y = 5.164 + 0.545X1 + 0.215X2 + e. Based on the results of the study, it shows that Price Perception is classified as Very Good, Product Taste is included in the Very Good classification, and Purchasing Decision is included in the Very Good classification. The test results show that simultaneously Price Perception and Product Taste have a significant effect on Purchasing Decisions. Partially, Price Perception has a significant effect on Purchasing Decisions and Product Taste has a significant effect on Purchasing Decisions.
Digitalization of Financial Inclusion: Implementation of QRIS to Support the Resilience of SMEs in Tasikmalaya City Yuniar, Evilia Sri; Oktaviani, Nita Fauziah
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p213-224

Abstract

One of the main challenges faced by MSMEs is limited access to formal financial services. Many MSMEs still rely on cash transactions, do not have bank accounts, and have difficulty obtaining productive loans. This condition reflects the low level of financial inclusion, which ultimately limits the ability of MSMEs to survive and grow. The purpose of this study is to develop SMEs through digitalization of financial inclusion to support the resilience of SMEs in Tasikmalaya City. The research method used is a quantitative approach with Structural Equation Modeling analysis based on Partial Least Square (SEM-PLS) with the SmartPLS4 tool. The results show that QRIS influences Digital Financial Inclusion, QRIS influences SME Resilience, QRIS is able to mediate digital financial inclusion on SME resilience and QRIS moderates (strengthens) digital financial inclusion in supporting the resilience of SMEs in Tasikmalaya City. QRIS plays a role in expanding financial access for SMEs in Tasikmalaya City, so that in its implementation, QRIS is used as a payment diversification, expanding the market and maintaining income stability as a resilience strategy for SMEs in Tasikmalaya City.
Financial Strategies and Behavioral Insights: Navigating Modern Finance in a Digital Era Wulandari, Anis; Barlian, Barin; Yuniar, Evilia Sri; Kusumawati, Fariyana; Soejono, Fransiska; Irawan, Irly Artiara; Sintha Trisnayuni, Komang Ayu; Oktaviani, Ni Kadek; Sekar Wangi, Ni Luh Ayu; Ayu Suryandari, Ni Nyoman; Oktaviani, Nita Fauziah; Kompyurini, Nurul; Sulastri, Sulastri; Sambharakreshna, Yudhanta
Journal of International Conference Proceedings Vol 9, No 1 (2026): SPECIAL ISSUE BOOK CHAPTER 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i1.4529

Abstract

The insights shared in this book reflect the evolving challenges and dynamic innovations in the world of finance and business. This book offers a blend of theoretical frameworks and practical implementations that will benefit researchers, students, and professionals alike. I commend the authors and editors for their dedication in compiling such a comprehensive and timely work
Penguatan Pemahaman UMKM terhadap Perhitungan Modal Kerja dan Penggunaan Artificial Intelligence dalam Peningkatan Operasional Usaha Oktaviani, Nita Fauziah; Yusnita, Rita Tri; Arisman, Ari; Rismayani, Gista; Yuniar, Evilia Sri; Irawan, Irly Artiara
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21766

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota dan Kabupaten Tasikmalaya mengenai pengelolaan modal kerja dan pemanfaatan Artificial Intellegence (AI) dalam kegiatan usaha. Metode pelaksanaan meliputi tiga tahap, yaitu identifikasi dan persiapan awal melalui observasi lapangan serta pre-test, tahap sosialisasi dan pelatihan interaktif dengan praktik langsung menggunakan perangkat digital, dan tahap evaluasi melalui post-test serta refleksi bersama peserta. Materi pelatihan difokuskan pada perhitungan modal kerja dan penguatan penerapan teknologi AI dan untuk mendukung efisiensi operasional. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada nilai rata-rata post-test dibandingkan pre-test, yang mencerminkan peningkatan pemahaman dan keterampilan peserta. Kegiatan ini berkontribusi dalam memperkuat kapasitas digital pelaku UMKM serta mendorong terwujudnya ekosistem usaha yang lebih adaptif, efisien, dan berdaya saing di era transformasi digital.
Co-Authors Agus Supriatman Anis Wulandari, Anis Arisman, Ari Ayuda Nugraha Barin Barlian Depy Muhamad Pauzy Destia, Ade Indri Fariyana Kusumawati, Fariyana Fransiska Soejono Gista Rismayani Inawati, Apriliani Irawan, Irly Artiara Kuraesin, Sara Kusuma Agdhi Rahwana Lestari, Suci Putri Listanti, Yeja Firginia Maulana, Muhammad Gifarulfajri Mila Karmila Musaropah, Mida Hamidatul Ni Nyoman Ayu Suryandari Nita Fauziah Oktaviani Nurul Kompyurini, Nurul Oktaviani, Ni Kadek Oktaviani, Nita Fauziah Pamungkas, Muhamad Dito Ramdhani A, Naufan Rita Tri Yusnita Sekar Wangi, Ni Luh Ayu Sintha Trisnayuni, Komang Ayu Sulastri Sulastri Tricilla, Elsa Tujjahra, Dita Raudya Yudhanta Sambharakreshna