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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Nusantara Mengabdi Journal of Social Sciences and Technology for Community Service
Sakinah, Tazkiyah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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ANALISIS PENGHINDARAN RISIKO PADA KEPUTUSAN INVESTASI DI PASAR MODAL INDONESIA Tazkiyah Sakinah; Budi Purwanto; Wita Juwita Ermawati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.66

Abstract

Decision making in the capital market is not always rational. It is due to the emotional involvement of investors, which is described through financial behavior. Investor decision making based on financial behavior is considered as a loss aversion contained in prospect theory. In this theory, the prospect of risk aversion behavior when the market is profitable, but this behavior becomes an obstacle for investors to get higher returns. This study aimed to analyze the risk avoidance behavior that limits investment decision making in Indonesian stock investors. Primary data were obtained from individual investor transactions on the IDX, and secondary data were in the form of daily stock data. Identification of risk aversion was carried out using a non-linear regression method. The measurement of psychological resistance was carried out through an independent sample t-test by measuring the difference between actual and expected returns. The results showed that Indonesia's capital market investors have a risk-averse behavior in the gain domain and risk-seeking in the loss domain. Risk-averse behavior could reduce investment productivity. Keywords: behavioral finance, decision-making, prospect theory, return, risk averse
Enhancing The Loyalty of Credit Guarantee Corporation Partners Through Service Quality, Facilities, Prices, and Accessibility Sakinah, Tazkiyah; Banuwa, Laili Fadhila; Nugroho, Dwi; Putri, Lidya Ayuni
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.299

Abstract

This study aims to analyse the effect of service quality, facilities, price, and accessibility on the loyalty of credit guarantee partners on the Sumatra island. The research method is quantitative, using descriptive analysis and multiple linear regression. Primary data was obtained through questionnaires distributed to 135 credit guarantee partners, while secondary data was obtained from various sources relevant to the research. The results of the multiple regression analysis show that the four variables simultaneously have a significant effect on partner loyalty. However, only facilities and prices partially have a positive and significant effect. Accessibility had a significant negative effect, while service quality had no significant effect. These findings suggest that improved facilities and competitive pricing are key to increasing guarantor partner loyalty. This research has important implications for bonding companies in formulating strategies to maintain and increase partner loyalty.
Pelatihan Bahasa Inggris Aparatur Desa Purworejo Pesawaran Menuju Pelayanan Publik Berkualitas Lidya , Lidya Ayuni Putri; Hendrawaty, Ernie; Faisol, Ahmad; Suningsih, Sri; Sakinah, Tazkiyah; Sumanda Syafis, Kamadie
Jurnal Nusantara Mengabdi Vol. 3 No. 3 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v3i3.4082

Abstract

Purpose: The primary objective of this service was to enhance the English language communication skills of the officials in Purworejo Village, District Negeri Katon, Pesawaran Regency. This improvement aims to support the creation of higher-quality, efficient, and responsive public services in the context of globalization. Methodology/approach: The training utilized interactive methods, including lectures, discussions, and practical exercises. Tools used included pre-tests and post-tests to evaluate participants' knowledge and skills. The approach involved a systematic process: preparation (coordination and logistics), execution (delivery of training content by experts), and feedback (assessment through testing). Results/findings: The training program significantly improved 30 participants' English language proficiency, as evidenced by a marked increase in post-test scores compared to pre-test results. Participants' average scores improved by 20 points, demonstrating a substantial enhancement in their speaking skills. This improvement also translated into greater confidence in using English in professional contexts. Limitations: The training program was limited by its short duration, which may not have allowed for deep mastery of English. Additionally, the group setting may not have addressed individual learning needs, and the assessments focused on immediate progress rather than long-term retention and practical application of skills. Contribution: The service successfully achieved its goal of enhancing English communication skills among the village officials. The interactive and practical approach to training proved effective in improving language proficiency and confidence. This initiative not only better equips the officials to meet the demands of globalization but also enhances the overall quality of public service in their community.
Peningkatan Brand Awareness Zana Brownies Melalui Pemasaran Digital Pada Platform Tiktok Pradana, Afnan Haris; Pugan, Irfan Raihan; Febrian, Angga; Banuwa, Laili Fadhila; Sakinah, Tazkiyah; Nugroho, Dwi; Kartika, Winda
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.91

Abstract

Perkembangan dunia digital berpengaruh terhadap pemasaran untuk semua jenis Usaha Mikro Kecil dan Menengah (UMKM). UMKM harus bisa mencari strategi yang tepat untuk dapat bersaing di dunia pemasaran digital. Peningkatan brand awareness sangat penting bagi UMKM untuk meningkatkan kesadaran akan merek dari produk mereka. Aplikasi TikTok menjadi salah satu platform yang dapat dimanfaatkan pelaku usaha untuk menjalankan strategi pemasaran digital melalui video pendek. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang tepat untuk UMKM Zana Brownies. Dalam penelitian ini, diimplementasikan dua strategi, yaitu content marketing dan content personalization untuk meningkatkan brand awareness dari UMKM Zana Brownies. Hasilnya, brand awareness terhadap Zana Brownies meningkat yang ditunjukkan oleh jumlah tayangan dan suka pada platform Tiktok UMKM Zana Brownies.
Strategi Pemanfaatan Konten TikTok sebagai Media Promosi UMKM Sami Sutra untuk Menjangkau Generasi Z Casrini, Casrini; Fauzi, M. Annas; A.S., M.Arizal; Sabila, Firanti; Zahra, Rina Fatimatuz; Bursan, Rinaldi; Ramelan, Mudji Rachmat; Sakinah, Tazkiyah
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.835

Abstract

Pemanfaatan media sosial berbasis video pendek seperti TikTok menjadi strategi potensial dalam meningkatkan visibilitas UMKM berbasis budaya lokal di kalangan Generasi Z. Kegiatan pengabdian ini bertujuan mendampingi UMKM Sami Sutra dalam produksi dan publikasi konten promosi berdurasi 2 menit 21 detik yang mengangkat nilai-nilai budaya tapis Lampung melalui pendekatan naratif. Metode Participatory Action Research (PAR) digunakan dalam tiga tahap: identifikasi kebutuhan, produksi konten, dan evaluasi awal. Konten yang diunggah pada 5 Mei 2025 pukul 23.16 WIB menunjukkan performa menjanjikan dalam 24 jam pertama, dengan 1.193 tayangan, total waktu tonton 6 jam 53 menit 58 detik, dan rata-rata durasi tonton 16,6 detik. Meskipun tingkat completion rate sebesar 1,63% tergolong rendah akibat durasi panjang, video ini tetap menunjukkan interaksi positif berupa 85 likes, 9 komentar, 61 shares, serta menghasilkan 13 pengikut baru. Temuan ini menegaskan bahwa strategi konten berbasis budaya lokal dapat meningkatkan ketertarikan audiens dan memperkuat keterlibatan digital. Rekomendasi lanjutan mencakup penguatan storytelling visual, konsistensi produksi, dan eksperimen durasi konten untuk menyesuaikan dengan karakteristik perilaku konsumsi Generasi Z di TikTok.
Co-Authors A.S., M.Arizal AHMAD FAISOL Banuwa, Laili Fadhila Casrini, Casrini Dwi Nugroho Dwi Nugroho Ernie Hendrawaty Fauzi, M. Annas FEBRIAN, ANGGA Lidya , Lidya Ayuni Putri Pradana, Afnan Haris Pugan, Irfan Raihan Purwanto, Budi Putri, Lidya Ayuni Ramelan, Mudji Rachmat Rinaldi Bursan Sabila, Firanti Sumanda Syafis, Kamadie Suningsih, Sri Winda Kartika, Winda Zahra, Rina Fatimatuz