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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Mandiri International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Nusantara Mengabdi Journal of Social Sciences and Technology for Community Service
Sakinah, Tazkiyah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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ANALISIS PENGHINDARAN RISIKO PADA KEPUTUSAN INVESTASI DI PASAR MODAL INDONESIA Tazkiyah Sakinah; Budi Purwanto; Wita Juwita Ermawati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.66

Abstract

Decision making in the capital market is not always rational. It is due to the emotional involvement of investors, which is described through financial behavior. Investor decision making based on financial behavior is considered as a loss aversion contained in prospect theory. In this theory, the prospect of risk aversion behavior when the market is profitable, but this behavior becomes an obstacle for investors to get higher returns. This study aimed to analyze the risk avoidance behavior that limits investment decision making in Indonesian stock investors. Primary data were obtained from individual investor transactions on the IDX, and secondary data were in the form of daily stock data. Identification of risk aversion was carried out using a non-linear regression method. The measurement of psychological resistance was carried out through an independent sample t-test by measuring the difference between actual and expected returns. The results showed that Indonesia's capital market investors have a risk-averse behavior in the gain domain and risk-seeking in the loss domain. Risk-averse behavior could reduce investment productivity. Keywords: behavioral finance, decision-making, prospect theory, return, risk averse
Enhancing The Loyalty of Credit Guarantee Corporation Partners Through Service Quality, Facilities, Prices, and Accessibility Sakinah, Tazkiyah; Banuwa, Laili Fadhila; Nugroho, Dwi; Putri, Lidya Ayuni
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.299

Abstract

This study aims to analyse the effect of service quality, facilities, price, and accessibility on the loyalty of credit guarantee partners on the Sumatra island. The research method is quantitative, using descriptive analysis and multiple linear regression. Primary data was obtained through questionnaires distributed to 135 credit guarantee partners, while secondary data was obtained from various sources relevant to the research. The results of the multiple regression analysis show that the four variables simultaneously have a significant effect on partner loyalty. However, only facilities and prices partially have a positive and significant effect. Accessibility had a significant negative effect, while service quality had no significant effect. These findings suggest that improved facilities and competitive pricing are key to increasing guarantor partner loyalty. This research has important implications for bonding companies in formulating strategies to maintain and increase partner loyalty.
Pelatihan Bahasa Inggris Aparatur Desa Purworejo Pesawaran Menuju Pelayanan Publik Berkualitas Lidya , Lidya Ayuni Putri; Hendrawaty, Ernie; Faisol, Ahmad; Suningsih, Sri; Sakinah, Tazkiyah; Sumanda Syafis, Kamadie
Jurnal Nusantara Mengabdi Vol. 3 No. 3 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v3i3.4082

Abstract

Purpose: The primary objective of this service was to enhance the English language communication skills of the officials in Purworejo Village, District Negeri Katon, Pesawaran Regency. This improvement aims to support the creation of higher-quality, efficient, and responsive public services in the context of globalization. Methodology/approach: The training utilized interactive methods, including lectures, discussions, and practical exercises. Tools used included pre-tests and post-tests to evaluate participants' knowledge and skills. The approach involved a systematic process: preparation (coordination and logistics), execution (delivery of training content by experts), and feedback (assessment through testing). Results/findings: The training program significantly improved 30 participants' English language proficiency, as evidenced by a marked increase in post-test scores compared to pre-test results. Participants' average scores improved by 20 points, demonstrating a substantial enhancement in their speaking skills. This improvement also translated into greater confidence in using English in professional contexts. Limitations: The training program was limited by its short duration, which may not have allowed for deep mastery of English. Additionally, the group setting may not have addressed individual learning needs, and the assessments focused on immediate progress rather than long-term retention and practical application of skills. Contribution: The service successfully achieved its goal of enhancing English communication skills among the village officials. The interactive and practical approach to training proved effective in improving language proficiency and confidence. This initiative not only better equips the officials to meet the demands of globalization but also enhances the overall quality of public service in their community.
Peningkatan Brand Awareness Zana Brownies Melalui Pemasaran Digital Pada Platform Tiktok Pradana, Afnan Haris; Pugan, Irfan Raihan; Febrian, Angga; Banuwa, Laili Fadhila; Sakinah, Tazkiyah; Nugroho, Dwi; Kartika, Winda
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.91

Abstract

Perkembangan dunia digital berpengaruh terhadap pemasaran untuk semua jenis Usaha Mikro Kecil dan Menengah (UMKM). UMKM harus bisa mencari strategi yang tepat untuk dapat bersaing di dunia pemasaran digital. Peningkatan brand awareness sangat penting bagi UMKM untuk meningkatkan kesadaran akan merek dari produk mereka. Aplikasi TikTok menjadi salah satu platform yang dapat dimanfaatkan pelaku usaha untuk menjalankan strategi pemasaran digital melalui video pendek. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang tepat untuk UMKM Zana Brownies. Dalam penelitian ini, diimplementasikan dua strategi, yaitu content marketing dan content personalization untuk meningkatkan brand awareness dari UMKM Zana Brownies. Hasilnya, brand awareness terhadap Zana Brownies meningkat yang ditunjukkan oleh jumlah tayangan dan suka pada platform Tiktok UMKM Zana Brownies.
Strategi Pemanfaatan Konten TikTok sebagai Media Promosi UMKM Sami Sutra untuk Menjangkau Generasi Z Casrini, Casrini; Fauzi, M. Annas; A.S., M.Arizal; Sabila, Firanti; Zahra, Rina Fatimatuz; Bursan, Rinaldi; Ramelan, Mudji Rachmat; Sakinah, Tazkiyah
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.835

Abstract

Pemanfaatan media sosial berbasis video pendek seperti TikTok menjadi strategi potensial dalam meningkatkan visibilitas UMKM berbasis budaya lokal di kalangan Generasi Z. Kegiatan pengabdian ini bertujuan mendampingi UMKM Sami Sutra dalam produksi dan publikasi konten promosi berdurasi 2 menit 21 detik yang mengangkat nilai-nilai budaya tapis Lampung melalui pendekatan naratif. Metode Participatory Action Research (PAR) digunakan dalam tiga tahap: identifikasi kebutuhan, produksi konten, dan evaluasi awal. Konten yang diunggah pada 5 Mei 2025 pukul 23.16 WIB menunjukkan performa menjanjikan dalam 24 jam pertama, dengan 1.193 tayangan, total waktu tonton 6 jam 53 menit 58 detik, dan rata-rata durasi tonton 16,6 detik. Meskipun tingkat completion rate sebesar 1,63% tergolong rendah akibat durasi panjang, video ini tetap menunjukkan interaksi positif berupa 85 likes, 9 komentar, 61 shares, serta menghasilkan 13 pengikut baru. Temuan ini menegaskan bahwa strategi konten berbasis budaya lokal dapat meningkatkan ketertarikan audiens dan memperkuat keterlibatan digital. Rekomendasi lanjutan mencakup penguatan storytelling visual, konsistensi produksi, dan eksperimen durasi konten untuk menyesuaikan dengan karakteristik perilaku konsumsi Generasi Z di TikTok.
WANITA BERDAYA: Workshop Edukasi Hak Perempuan dan Anak Untuk Mendukung SDGs 5 dan 16 Pada Kelurahan Tanjung Agung Kecamatan Tanjung Karang Timur Banuwa, Laili Fadhila; Sakinah, Tazkiyah; Putri, Lidya Ayuni; Sabilla, Tiara Prisca; Marvinita, Risda; Dalimunthe, Nindytia Puspitasari
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1528

Abstract

Kekerasan terhadap perempuan dan anak, khususnya kekerasan dalam rumah tangga (KDRT), masih menjadi permasalahan serius di Indonesia dan menunjukkan peningkatan setiap tahun. Rendahnya literasi hukum serta keterbatasan akses informasi menyebabkan masyarakat belum memahami secara optimal hak-hak perempuan dan anak serta mekanisme perlindungan hukum yang tersedia. Meskipun telah dilakukan pembaruan Kitab Undang-Undang Hukum Pidana (KUHP) yang memperkuat perlindungan korban kekerasan, sosialisasi regulasi tersebut di tingkat kelurahan masih sangat terbatas. Kondisi ini juga terjadi di Kelurahan Tanjung Agung, Kecamatan Tanjung Karang Timur, Kota Bandar Lampung. Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan melalui kegiatan “Wanita Berdaya: Workshop Edukasi Hak Perempuan dan Anak” dengan sasaran utama ibu-ibu PKK kelurahan. Kegiatan bertujuan meningkatkan pemahaman masyarakat terhadap hak perempuan dan anak, mensosialisasikan ketentuan KUHP terbaru terkait KDRT, serta memberdayakan perempuan sebagai agen edukasi dan pencegahan kekerasan di tingkat grassroot. Metode pelaksanaan meliputi workshop edukatif dan partisipatif dengan dukungan narasumber dari Dinas Pemberdayaan Perempuan dan Perlindungan Anak (PPPA). Luaran yang diharapkan berupa peningkatan literasi hukum peserta, terbentuknya agen edukasi di lingkungan kelurahan, serta meningkatnya kesadaran kolektif masyarakat terhadap pentingnya perlindungan perempuan dan anak. Kegiatan ini mendukung pencapaian SDGs 5 dan SDGs 16 serta merupakan implementasi Tri Dharma Perguruan Tinggi.
Analysis of Price and Healthy Food Packaging Information on Purchasing Behavior through Customer Satisfaction Nabila, Nuzul Inas; Sari, Aida; Marvinita, Risda; Sakinah, Tazkiyah; Azzahra, Nyimas Latifah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 2: Desember 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i2.382

Abstract

This study analyses the effect of price and product information on healthy food packaging on consumer purchasing behaviour, with customer satisfaction as a mediating variable. Changes in consumer behaviour are triggered by easy access to information, increased awareness of quality of life, and social and cultural factors. Using a quantitative approach with PLS analysis, this study involved healthy food consumers as respondents. The results show that price and packaging information have a significant impact on purchasing behaviour, both directly and through their effect on customer satisfaction. These findings emphasise the importance of product communication strategies and appropriate pricing to increase satisfaction and encourage purchasing decisions in an increasingly competitive healthy food market.
Co-Authors A.S., M.Arizal AHMAD FAISOL Aida Sari Azzahra, Nyimas Latifah Banuwa, Laili Fadhila Casrini, Casrini Dalimunthe, Nindytia Puspitasari Dwi Nugroho Dwi Nugroho Ernie Hendrawaty Fauzi, M. Annas FEBRIAN, ANGGA Lidya , Lidya Ayuni Putri Marvinita, Risda Nuzul Inas Nabila, Nuzul Inas Pradana, Afnan Haris Pugan, Irfan Raihan Purwanto, Budi Putri, Lidya Ayuni Ramelan, Mudji Rachmat Rinaldi Bursan Sabila, Firanti Sabilla, Tiara Prisca Sumanda Syafis, Kamadie Suningsih, Sri Winda Kartika, Winda Zahra, Rina Fatimatuz