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All Journal Majalah Ilmiah Warta Dharmawangsa Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Bisnis Corporate
Nst, Asrindah
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PENGARUH KUALITAS PELAYANAN FOOD DELIVERY TERHADAP MINAT BELI KONSUMEN PADA NGEBET WARKOP Wijaya, Surya Hadi; Fahmi, Teuku; Nst, Asrindah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 10 NO. 1 JUNI 2025
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v10i1.6301

Abstract

Online food delivery merupakan sebuah alternatif distribusi atau jaringan penyaluran sebuah produk. Baiknya penyaluran akan dapat menciptakan keunggulan yang kuat bagi suatu perusahaan. Dengan penyaluran ini akan membuat produk yang dapat mencapai sasaran pelanggan, yang akan membeli produk yang diinginkannya pada titik-titik pembelian yang mereka inginkan. dalam artian, pelayanan food delivery memungkinkan timbulnya minat beli konsumen.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas pelayanan food delivery terhadap minat beli konsumen pada Ngebet Warkop. Teori yang digunakan dalam penelitian ini adalah teori pemasaran yang berkaitan dengan kualitas pelayanan food delivery dan minat beli. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian melalui layanan food delivery selama 3 bulan yang berjumlah 1.440 orang dan sampel yang digunakan dalam penelitian ini berjumlah 94 orang. Teknik pengumpulan data menggunakan angket dan teknik analisis data menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linear Sederhana, Uji t dan Koefisien Determinasi. Pengolahan data menggunakan program software SPSS (versi 26). Dari hasil penelitian tersebut, secara parsial diketahui bahwa kualitas pelayanan food delivery memiliki pengaruh positif dan signifikan terhadap minat beli konsumen dibuktikan dengan hasil nilai koefisien regresi sebesar 0,819 yakni bernilai positif, dengan nilai thitung (8,478) > ttabel (1,66159) yang berarti H0 ditolak dan H1 diterima serta nilai signifikansi (0,000) < (0,05).. Hasil uji koefisien determinasi menunjukkan kualitas pelayanan food delivery memberikan pengaruh sebesar 43,9% terhadap minat beli konsumen dan sisanya 56,1% dipengaruhi oleh variabel lain diluar penelitian ini.
AN ANALYSIS OF TEACHERS' STRATEGIES IN IMPLEMENTING STORYTELLING TECHNIQUE FOR ENGLISH LEARNING AT MAN 2 MODEL MEDAN Triana, Neni; Nst, Asrindah
Jurnal Warta Dharmawangsa Vol 19, No 4 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i4.7687

Abstract

This reserach aims to analyze the strategies used by English teachers in implementing storytelling techniques in English learning at State Islamic Senior High School (MAN) 2 Model Medan. The background of this study is based on the low communicative ability of students caused by teaching methods that are still conventional and teacher-centered. Storytelling techniques are seen as an innovative approach that can improve students' language skills through communicative, expressive, and meaningful contexts. This study uses a descriptive qualitative approach with four English teachers at MAN 2 Model Medan who have implemented storytelling in teaching and learning activities as research subjects. Data were collected through observation, in-depth interviews, and documentation, then analyzed using the interactive model of Miles, Huberman, and Saldaña (2018) through three main stages: data reduction, data presentation, and drawing conclusions. The results of the study show that teachers apply three main strategies in implementing storytelling: (1) planning strategy, which includes selecting stories according to the theme, learning objectives, and student ability levels; (2) implementation strategy, with the use of expressions, intonation, and supporting media such as images, videos, and gestures to attract students' attention; and (3) evaluation strategies, in the form of retelling activities, discussions, and communication-based performance assessments. Supporting factors for the implementation of storytelling include student enthusiasm and school support, while inhibiting factors include limited time, large student numbers, and variations in language abilities.
ANALISIS STRATEGI PENGENDALIAN BIAYA PRODUKSI PADA PABRIK MINYAK KELAPA SAWIT PT. ABDI BUDI MULIA (ABM) Br Purba, Lin Afrita; Hasoloan, Aswand; Nst, Asrindah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 9 NO. 1 JUNI 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v9i1.4802

Abstract

ONLINE BUSINESS STRATEGY ANALYSIS THROUGH TIKTOK SHOP DIGITAL NETWORK PLATFORM MARKETPLACE Nst, Asrindah; Khairat, Aldi Fasta Bhiqul
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 1 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i1.3520

Abstract

ABSTRACT Digital marketing also facilitates communication between producers, marketers and consumers or buyers in sales activities. The phenomenon of online shopping has become something that continues to be discussed to this day. One of the app providers of online shopping features is stickers. TikTok has an interesting feature that the business shop can benefit from the use of tikTok. The research discusses how online sales can be applied on touch platforms, knowing strategies and knowing promotions that can be used. The research uses a qualitative method with a phenomenological research design to analyze the meaning of the social media platform TikTok as an online business marketing strategy. TikTok has interesting features and a comprehensive database. In addition to the increasing popularity of TikTok applications, there is a possibility that can benefit from the use of tikTok. TikTok’s objectives in the corporate world are shifting from entertainment media platforms to tools for business strategy. Tiktok has many advantages and promotional features that are very profitable to sellers and consumers, such as affiliate tags and some profitable strategies that can facilitate promotions such as trend hashtags and view ads.Keywords: Affiliation, Market Place, Tiktok Shop 
ANALYSIS OF MARKETING STRATEGIES TO IMPROVE STRENGTHENING THE COMPETITION FOR UMKM Nst, Asrindah; Purba, Budiman; Fitria, Alya
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3621

Abstract

ABSTRACTMarketing strategy is a measurable approach aimed at making the company’s products known to the general public. Marketing strategy is one way to gain a sustainable competitive advantage either for the company that produces goods or services. Marketing strategies can be used as the basis for preparing the company’s planning. Seeing the problems in the company. So it needs a comprehensive plan that will be used as a guideline for segment companies in conducting their activities, another reason that shows the importance of marketing strategies is the increasingly tight competition of companies in general. The marketing strategy is not only to attract consumers to put the product in the basket, the marketing strategy also ensures that the buyer knows the product offered, verifies and repeats the purchase of the product. Keywords: marketing strategy, competitiveness
Co-Authors Afrianto, Bambang Amin, Afriadi Awi, Awi Br Purba, Lin Afrita Buyung Solihin Hasugian Fitria, Alya Hasoloan, Aswand Khairat, Aldi Fasta Bhiqul Lubis, Muya Syaroh Iwanda MUHAMMAD RIZAL Neni Triana, Neni Nur, Zulriansyah Purba, Budiman Purba, Ririn Yovangka Sabaruddin S, Sabaruddin S Salsabila, Tamara Susmita, Nadya Teuku Fahmi Wijaya, Surya Hadi Wiratama, M. Jaka