Claim Missing Document
Check
Articles

Found 32 Documents
Search

KONSTRUKSI KAIN TAPIS LAMPUNG Evilina Sjaiful; Irnaldi; Hamartoni; Christina Ekawati
Where Theory, Practice, Experience & Talent Meet, TPeT Vol 5 No 1 (2025): TPeT (Theory, Practice, Experience & Talent Meet): Community Service Journal
Publisher : LPPM GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/tpet.v5i1.543

Abstract

Indonesia memiliki warisan budaya yang kaya yang tercermin dalam tekstil tradisionalnya, salah satunya adalah kain Tapis dari masyarakat Lampung. Tapis merupakan kain khas yang dikenal dengan motifnya yang rumit, penggunaan benang emas atau perak, serta teknik sulaman unik yang memiliki makna simbolis yang mendalam. Selain nilai estetisnya, Tapis berfungsi sebagai media ekspresi budaya, penanda status sosial, dan unsur penting identitas etnis. Namun, modernisasi dan perkembangan industri tekstil telah mengancam keberadaannya melalui marginalisasi teknik tradisional serta menurunnya pengetahuan di kalangan generasi muda. Penelitian ini menganalisis konstruksi teknis kain Tapis, termasuk proses penenunan, struktur kain, metode sulaman, dan variasi motif. Penelitian ini juga mengkaji makna simbolis dan nilai budaya yang terkandung dalam desainnya sekaligus mengidentifikasi tantangan dan peluang pelestariannya. Penelitian ini bertujuan untuk mendukung keberlanjutan budaya, memperkuat identitas etnis, serta mendorong pengembangan industri kreatif berbasis warisan tradisional.
Peran Kepuasan dalam Memediasi Kualitas Pelayanan dan Kepercayaan Terhadap Loyalitas Pelanggan di Zaizhar Tour Bandung Syifa Purnama Dewi; Evilina Sjaiful; Christina Ekawati
Sosio e-Kons Vol. 18 No. 2 (2026): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v18i2.5088

Abstract

This study aims to analyze the influence of service quality and trust on customer loyalty with satisfaction as a mediating variable in Zaizhar Tour Bandung. The study used a quantitative approach with a survey method of 176 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS) using SmartPLS 4.0. The results showed that service quality had a positive and significant effect on customer loyalty (β = 0.450; t = 7.190; p < 0.001) and customer satisfaction (β = 0.373; t = 5.426; p < 0.001). Trust also had a positive and significant effect on loyalty (β = 0.494; t = 8.216; p < 0.001) and satisfaction (β = 0.557; t = 8.455; p < 0.001). Satisfaction had a significant effect on loyalty (β = 0.607; t = 11.156; p < 0.001) and mediated the influence of service quality and trust on loyalty. These findings underscore the importance of improving service, trust, and satisfaction to sustainably strengthen customer loyalty. The findings also provide strategic implications for managers in retaining customers and improving the company's competitiveness.