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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Gorontalo Management Research Jurnal Administrasi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Neo Journal of economy and social humanities DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Belalek JPM
Triadinda, Dexi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Aqua Sanjaya, Mochamad Ismail; Nurlenawati, Netti; Triadinda, Dexi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4204

Abstract

This study was conducted to examine the extent to which brand image and brand trust on purchasing decisions influence consumer choices in purchasing Aqua products. The approach used is quantitative, where information is collected through questionnaires distributed to 97 respondents by applying the Lemeshow formula. Data processing is carried out using the SPSS application through a linear regression test. Research from this analysis indicates that brand image and brand trust individually do not have a significant influence on purchasing decisions, but when combined, both show a significant impact. The implications of this research state that in order to further understand buyer behavior patterns, it is necessary to explore other elements that have a stronger influence in driving purchasing decisions through further research.
Penerapan Sosial Media Instagram Bisnis Dalam Upaya Memperluas Wilayah Pemasaran Pada UMKM D'party Karawang Sulastri, Dini; Nurlenawati, Netti; Triadinda, Dexi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4211

Abstract

The development of the digital era has made social media one of the effective marketing media for MSMEs to expand marketing areas. This study aims to analyze the effectiveness of the application of Instagram business in improving the marketing of D'Party MSMEs in East Karawang. This research uses descriptive qualitative methods with data collection techniques through observation, documents and in-depth interviews with business owners, old consumers, new consumers, and social media experts. The results showed that the use of Instagram Business was able to increase market reach, interaction with customers, and the number of new customers by 25-30% when compared to the previous period. Instagram features such as stories, reels, and visual content-based marketing strategies proved effective in attracting customer attention and increasing engagement. In conclusion, the implementation of Instagram business is effective in the growth of D'Party MSMEs by expanding the market and increasing sales. The implication of this study is that future research is recommended to explore the influence of paid features such as Instagram ADS in increasing the effectiveness of digital marketing.
PENGARUH KONTEN MARKETING TERHADAP CUSTOMER ENGAGEMENT (Instagram Online Shop Produk Tas Segmen Middle Brand “@Shopashopishop”) Triadinda, Dexi
DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan) Vol. 7 No. 2 (2021): Jurnal DINAMIKA
Publisher : DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri tas segmen middle brand saat ini sedang digemari oleh Sebagian besar wanita. Semakin berkembangnya industry tersebut di era digital 4.0 berdampak pada cara pengusaha memasarkan produknya. Dengan memanfaatkan media social sebagai tools dalam mempromosikan produk, salah satunya dengan membagikan konten menarik melalui Instagram. Penelitian ini bertujuan untuk menganalisa pengaruh content marketing terhadap customer engagement pada akkun Instagram yang menjual tas middle brand @Shopashopishop_authentic. Penelitian ini dilaksanakan dengan menyebar kuesioner pada 96 responden yakni followers akun Instagram @Shopashopishop melalui direct message Instagram. Metode penelitian yang digunakan adalah kuantitatif dengan Teknik Analisa Regresi Linier Sederhana. Hasil dari penelitian menunjukkan bahwa content marketing memiliki pengaruh signifikan terhadap customer engagement. Pengaruh variabel bebas konten marketing terhadap variabel terikat customer engagement adalah sebesar 73,3%.
PENGARUH E-WOM, PERSEPSI KUALITAS DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA ONLINE SHOP SHOPEE Aprianto, Eko; Nurlenawati, Netti; Triadinda, Dexi
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 10, No 1 (2025): Pendidikan Ekonomi
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ep.v10i1.22896

Abstract

Trend belanja online di Indonesia semakin meningkat, membuat e-commerce seperti Shopee semakin kompetitif. Penelitian ini bertujuan untuk mengidentifikasi pengaruh e-WOM (electronic Word of Mouth) dan persepsi kualitas terhadap keputusan pembelian di Shopee, dengan kepercayaan sebagai variabel moderator. Menggunakan metode kuantitatif dan analisis SEM melalui aplikasi SmartPLS, penelitian melibatkan 126 responden dari PT. Bridgestone Tire Indonesia dengan teknik purposive sampling. Hasil menunjukkan bahwa e-WOM memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dengan koefisien 0.250 dan P-value 0.006. Selain itu, e-WOM juga berpengaruh positif pada kepercayaan (koefisien 0.248, P-value 0.009). Kepercayaan kemudian berpengaruh signifikan terhadap keputusan pembelian (koefisien 0.383, P-value 0.000). Persepsi kualitas pun menunjukkan pengaruh positif pada keputusan pembelian (koefisien 0.250, P-value 0.011) dan kepercayaan (koefisien 0.513, Pvalue 0.000). Pengaruh tidak langsung antara e-WOM dan persepsi kualitas terhadap keputusan pembelian melalui kepercayaan sebagai moderator juga signifikan. Hasilnya menunjukkan bahwa penelitian ini dapat menjadi referensi untuk penelitian selanjutnya dan pengembangan lebih lanjut di bidang ini. Kata Kunci: e-WOM, Persepsi kualitas, Kepercayaan, Keputusan Pembelian, Online Shop Shopee
Pendampingan Digitalisasi UMKM: Optimalisasi Aplikasi Takeapp Untuk Meningkatkan Pemasaran Penjualan Triadinda, Dexi; Yani, Dini; Rosmawati, Ery
Belalek Vol. 3 No. 1 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i1.4143

Abstract

This community service program aims to foster the development of MSMEs in Sirnabaya Village, Karawang Regency, through the utilization of digital technology. The initiative focused on providing mentorship in the use of TakeApp as a simple and effective online marketing tool. The partner involved in this program was Mrs. Sri, the owner of a home based “nasi kuning” business established in 2022. The activity commenced with a Focus Group Discussion (FGD) at Hall 1 of Karawang University of Public Works, organized by the Management Study Program, to identify the needs of MSMEs. This was followed by a hands-on coaching clinic designed to enable business owners to create accounts and operate the application independently. The mentoring program resulted in improved understanding and digital skills among MSMEs, equipping them to develop new, broader, and more efficient marketing channels suitable for home-based businesses. This activity is expected to enhance MSME competitiveness, expand market reach, and promote technology-driven local economic growth.
Pengaruh Keputusan Pembelian Terhadap Kepuasan Pelanggan Yang Di Moderasi Oleh Diskon Di Dikarla Butik Wulandari, Chika; Nurlenawati, Netti; Triadinda, Dexi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9068

Abstract

Penelitian ini bermaksud guna menganalisis pengaruh keputusan pembelian terhadap kepuasan pelanggan yang dimoderasi oleh diskon di Dikarla Butik. Dengan meningkatnya persaingan di industri fashion, perusahaan perlu memahami berbagai faktor yang berperan dalam membentuk kepuasan pelanggan guna mendorong peningkatan loyalitas mereka. Metode penelitian yang di terapkan bersifat kuantitatif dengan menggunakan teknik purposive sampling, dengan melibatkan 130 responden yang merupakan pelanggan butik. Hasil analisis regresi mengungkapkan bahwasannya keputusan pembelian berpengaruh secara positif dan signifikan terhadap tingkat kepuasan pelanggan, dengan diskon berperan sebagai moderator yang memperkuat hubungan tersebut. Temuan ini menyataka bahwa penerapan strategi diskon yang tepat bisa secara efektif meningkatkan kepuasan pelanggan. dan mendorong keputusan pembelian yang lebih baik, memberikan pemahanan bagi pengusaha dalam menyusun strategi pemasaran yang lebih optimal dan efisien.
The Effect of Promotion and Hedonic Shopping On Impulse Buying On Spotify Applications : (Study on Students of the Faculty of Economics and Business Class of 2018-2021 University Buana Perjuangan Karawang) Sihombing, Janter; Tuhagana, Aji; Triadinda, Dexi
Neo Journal of economy and social humanities Vol 1 No 3 (2022): Neo Journal of Economy and Social Humanities, September 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.75 KB) | DOI: 10.56403/nejesh.v1i3.47

Abstract

Music streaming platforms are currently undergoing systematic updates due to newcomer music streaming applications that have emerged with the latest innovations. In Indonesia, there are many music streaming applications that are very familiar, namely Spotify, Resso, Music Player, and Jooks. The increase in the use of spotify, from 2017 to 2021 is always increasing. However, with the high number of downloads, spotify has a lower rating than the Resso and Joox applications. The research method used by the researcher is a quantitative research method with a causal study. The population for this research is Management Students, Faculty of Economics and Business, University of Buana Perjuangan Karawang Class of 2018-2022. The sampling technique in this study is purposive sampling with the Lemeshow formula, the number of samples obtained is 100 respondents. The analysis used is PLS SEM analysis. Based on the results of the study, it was found that the promotion variable and the hedonic shopping variable had a positive and significant effect on the impulse buying variable on the Spotify Music Streaming application.
Analisis Swot Dalam Strategi Pengembangan Usaha D-Box Jakarta Mujahidin, Ahmad Nuril; Nurlenawati, Netti; Triadinda, Dexi
Gorontalo Management Research Vol 8, No 1 (2025): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v8i1.3174

Abstract

The purpose of this research is to determine the appropriate strategy for the Jakarta D-Box business so that it can continue to grow and compete in the future. This study applies a quantitative descriptive method. Sampling in this study was non-probability sampling with a purposive sampling technique in which the total population is unknown. The decision on the number of samples is determined by the Lameshow formula. This study uses an analytical tool in the form of a SWOT analysis. Based on the results of the IFAS calculation, a total value of (+) 0.96 was obtained, then the EFAS calculation obtained a total value of (+) 1.25. So that D-Box Jakarta is in quadrant 1 which is a very favorable situation. This condition supports aggressive growth policies (growth oriented strategy). Therefore, to develop the D-Box Jakarta effort, an alternative SO strategy can be used, using strengths to take advantage of the opportunities it has. Follow-up research uses the Business Model Canvas (BMC) to provide convenience to D-Box Jakarta business owners in understanding the business model being run
Studi Komparatif Pemasaran Offline Store dengan Pemasaran Online B2C pada UMKM Warbaks Sotang Mozarella di Rengasdengklok Fitriansyah, Andi; Nurlenawati, Netti; Triadinda, Dexi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.534 KB) | DOI: 10.36418/syntax-literate.v8i4.11653

Abstract

Permasalahan usaha mikro kecil dan menengah (UMKM) pada saat ini banyak yang tidak berkembang terutama pada masa pandemi (COVID-19). Penyebabnya volume penjualan menurun drastis. pemasaran online B2C menjadi salah satu solusi bagi para pelaku usaha salah satunya UMKM Warbaks SoTang Mozarella selain menggunakan pemasaran offline sejak tahun 2021 UMKM ini sudah menggunakan pemasaran online B2C dengan memanfaatkan media Instagram, Facebook dan Gofood. Penelitian ini bertujuan untuk mengetahui, menganalisis dan menjelaskan strategi pemasaran yang efektif melalui dua metode yaitu dengan metode pemasaran offline maupun pemasaran online B2C. Jenis penelitian ini merupakan jenis penelitian kuantitatif. Berdasarkan hasil analisis dan penelitian yang sudah dilakukan, menunjukkan bahwa strategi pemasaran offline di UMKM SoTang Mozarella lebih efektif dibandingkan strategi pemasaran online. Konsumen lebih menyukai membeli langsung ke tempat Warbaks SoTang Mozarella dibandingkan memesan secara online.
Analisis Budaya Organisasi Pada Panti Asuhan Anak Daarul Hasanah Kabupaten Karawang Sumiati, Neni; Tuhagana, Aji; Triadinda, Dexi
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10525304

Abstract

This study aims to determine the organizational culture applied by the Daarul Hasanah Children's Orphanage, Karawang Regency, analyze the management's performance strategy and evaluate what efforts need to be considered to improve performance at the Daarul Hasanah Children's Orphanage, Karawang Regency. This research was conducted using a qualitative descriptive method, namely through a literature study conducted by studying literature related to the research topic, as well as field studies conducted through and conditions in an institution. Based on the results of the overall evaluation, the organizational culture at the Daarul Hasanah Children's Orphanage, Karawang Regency, is not optimal. By implementing a strategy to grow it by implementing it in a positive orphanage environment, applying it in a way of communicating effectively, giving appreciation for achievements, paying attention to the welfare of the orphanage, this research seeks to reformulate the organizational culture strategy by using Maslow's theory of need hierarchies as a basis for the administrators of the orphanage to carry out tasks according to their duties and functions. Based on the research that has been done regarding the Analysis of Organizational Culture at the Daarul Hasanah Karawang Children's Orphanage, in the role of orphanage administrators in supporting the continuation of Children's Education the Board acts as foster parents or substitute parents for foster children by forming the nature, mentality of foster children that aims guide, educate, direct, and regulate the behavior of foster children get from their respective parents.
Co-Authors Aji Tuhagana Eko Aprianto Elakarci, Rizky Ramadevi Endriastuty, Yenia Fatimah, Apsari Indriani Fitriansyah, Andi Husen, Aliyah Mohamad Ulinnuha, Mohamad Mujahidin, Ahmad Nuril Netti Nurlenawati Nova Yulia Nurhayati, Rina Pelangi, Dina Reira Pratiwi, Yunita Dwi Rosmawati, Ery Sanjaya, Mochamad Ismail Sari, Regina Mutiara Sihombing, Janter Sri Purwati, Sri Stivani, Cici Sudrajat, Putri Alviyana Dewi Sulastri, Dini Sumiati, Neni Wulandari, Chika Yani, Dini Zaenah, Zaenah