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Pelatihan dan Pendampingan Peningkatan Kesiapan Karyawan dalam Menghadapi Digitalisasi di UMKM Desa Sinarbaya Karawang Apriani, Zenita; Pertiwi, Wike; Hidayaty, Dwi Epty; Triadinda, Dexi
Irajagaddhita Vol. 3 No. 2 (2025): Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/irajagaddhita.v3i2.840

Abstract

This community service activity aims to strengthen the readiness of micro, small, and medium enterprises (MSMEs) in facing the digitalization era through employee training and mentoring. The program was implemented at Nasi Kuning MSME in Sinarbaya Village, Karawang. The main problems faced include limited manpower, lack of knowledge in production management, and minimal digital marketing capabilities. The methods used include observation, interviews, workshops, and direct mentoring sessions. The results showed that the MSME owner and employee had improved their understanding of social media use, created a digital identity for their business through Google Maps and Instagram, and developed skills in calculating production costs. The program succeeded in enhancing the MSME’s digital literacy, managerial capacity, and promotional independence. Follow-up programs are recommended to maintain sustainability and deepen the use of digital tools for business development.
Pendampingan Digitalisasi UMKM: Optimalisasi Aplikasi Takeapp Untuk Meningkatkan Pemasaran Penjualan Triadinda, Dexi; Yani, Dini; Rosmawati, Ery
Belalek Vol. 3 No. 1 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i1.4143

Abstract

This community service program aims to foster the development of MSMEs in Sirnabaya Village, Karawang Regency, through the utilization of digital technology. The initiative focused on providing mentorship in the use of TakeApp as a simple and effective online marketing tool. The partner involved in this program was Mrs. Sri, the owner of a home based “nasi kuning” business established in 2022. The activity commenced with a Focus Group Discussion (FGD) at Hall 1 of Karawang University of Public Works, organized by the Management Study Program, to identify the needs of MSMEs. This was followed by a hands-on coaching clinic designed to enable business owners to create accounts and operate the application independently. The mentoring program resulted in improved understanding and digital skills among MSMEs, equipping them to develop new, broader, and more efficient marketing channels suitable for home-based businesses. This activity is expected to enhance MSME competitiveness, expand market reach, and promote technology-driven local economic growth.
PENGARUH FLASH SALE TERHADAP MINAT BELI SOMETHINC DIMODERASI OLEH MOTIVASI BELANJA HEDONIS PADA PLATFORM TIKTOK SHOP Siregar, Norberta; Triadinda, Dexi; Retnosary, Rieke
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2220

Abstract

This study aims to analyse how Somethinc’s flash sale programme on TikTok Shop influences purchase intent among Generation Z, with hedonistic shopping motivation serving as a moderating variable. The researcher employed a quantitative approach and collected data via a survey of TikTok Shop users who had previously used the Somethinc flash sale feature. The results of the analysis indicate that the flash sale has a positive and significant impact on hedonistic shopping motivation, and influences purchasing intention both directly and indirectly. Hedonistic shopping motivation was found to have a positive and significant effect on purchase intention, thereby acting as a key channel through which the flash sale influences consumers’ purchasing decisions. The coefficient of determination indicates that the research model possesses a moderate to strong explanatory power
DAMPAK PERUBAHAN ORGANISASI PADA KINERJA PEGAWAI DI BALAI BESAR PERAKITAN DAN MODERNISASI PERTANIAN TANAMAN PADI Hanimah Putri, Siti; Retnosary, Rieke; Triadinda, Dexi
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4600

Abstract

This research is directed to examine in-depth the form of organizational change that occurred at the Rice Agricultural Assembly and Modernization Center (BRMP) and analyze the impact on employee performance through employee experience, perception, and view. Research findings indicate that the organizational change in BRMP Padi is not just a change in the name of the institution, but a complex structural and functional change, from a research-based organization, switching to a standardization orientation, to an organization that combines the functions of technology assembly, modernization, and standardization. Although the quality of performance is relatively maintained, the employee's response to change is adaptive but accompanied by the dynamics of adjustment in the initial phase formed by previous experience of change. The research concludes that the sustainability of employee performance is highly dependent on policy clarity, budget support, human resource adequacy, and the active role of leaders in managing organizational changes. This study contributes to enriching the study of organizational change in the public sector by providing an empirical understanding of the impact of repeated organizational changes on employee performance and the importance of sustainable change management.