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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Gorontalo Management Research Jurnal Administrasi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Neo Journal of economy and social humanities The Eastasouth Management and Business DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Belalek Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat JPM
Triadinda, Dexi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan dan Pendampingan Peningkatan Kesiapan Karyawan dalam Menghadapi Digitalisasi di UMKM Desa Sinarbaya Karawang Apriani, Zenita; Pertiwi, Wike; Hidayaty, Dwi Epty; Triadinda, Dexi
Irajagaddhita Vol. 3 No. 2 (2025): Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/irajagaddhita.v3i2.840

Abstract

This community service activity aims to strengthen the readiness of micro, small, and medium enterprises (MSMEs) in facing the digitalization era through employee training and mentoring. The program was implemented at Nasi Kuning MSME in Sinarbaya Village, Karawang. The main problems faced include limited manpower, lack of knowledge in production management, and minimal digital marketing capabilities. The methods used include observation, interviews, workshops, and direct mentoring sessions. The results showed that the MSME owner and employee had improved their understanding of social media use, created a digital identity for their business through Google Maps and Instagram, and developed skills in calculating production costs. The program succeeded in enhancing the MSME’s digital literacy, managerial capacity, and promotional independence. Follow-up programs are recommended to maintain sustainability and deepen the use of digital tools for business development.
Bridging Marketing and Finance: A Systematic Review of the Strategic Brand Risk and Firm Value Nexus Bintari, Vivi Indah; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Triadinda, Dexi
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.832

Abstract

This study systematically reviews and synthesizes the relationship between strategic brand risk and firm value by bridging marketing and finance perspectives within the emerging marketing and finance nexus. It explores how brand related risks evolve from traditional marketing concerns into strategic financial assets that influence firm valuation and investor trust. Following the PRISMA 2020 guidelines, a Systematic Literature Review (SLR) was conducted using the Watase UAKE platform integrated with Scopus. 47 peer reviewed articles published between 2015 and 2024 were analyzed through bibliometric mapping (VOSviewer 1.6.20) and thematic content analysis to identify dominant theories, constructs, and causal mechanisms linking brand risk and firm value. Findings reveal a paradigm shift from customerbased brand equity to strategic brand risk management, emphasizing sustainability signaling and corporate legitimacy. The literature is grounded in five key theories: Stakeholder Theory, Signaling Theory, Brand Equity Theory, ResourceBased View, and Legitimacy Theory. The relationship between brand risk and firm value is primarily indirect mediated by CSR engagement, corporate reputation, and consumer trust, and moderated by sustainability orientation and strategic brand innovation. Theoretically, this study enhances understanding of brands as financial instruments that mitigate market volatility and signal corporate integrity. Methodologically, it integrates bibliometric and thematic approaches to capture the longitudinal evolution of cross disciplinary research. Practically, it provides insights for CMOs and CFOs to design risksensitive brand strategies that enhance investor confidence and shareholder value.
Pendampingan Digitalisasi UMKM: Optimalisasi Aplikasi Takeapp Untuk Meningkatkan Pemasaran Penjualan Triadinda, Dexi; Yani, Dini; Rosmawati, Ery
Belalek Vol. 3 No. 1 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i1.4143

Abstract

This community service program aims to foster the development of MSMEs in Sirnabaya Village, Karawang Regency, through the utilization of digital technology. The initiative focused on providing mentorship in the use of TakeApp as a simple and effective online marketing tool. The partner involved in this program was Mrs. Sri, the owner of a home based “nasi kuning” business established in 2022. The activity commenced with a Focus Group Discussion (FGD) at Hall 1 of Karawang University of Public Works, organized by the Management Study Program, to identify the needs of MSMEs. This was followed by a hands-on coaching clinic designed to enable business owners to create accounts and operate the application independently. The mentoring program resulted in improved understanding and digital skills among MSMEs, equipping them to develop new, broader, and more efficient marketing channels suitable for home-based businesses. This activity is expected to enhance MSME competitiveness, expand market reach, and promote technology-driven local economic growth.
Co-Authors Aji Tuhagana Apriani, Zenita Bintari, Vivi Indah Eko Aprianto Elakarci, Rizky Ramadevi Fatimah, Apsari Indriani Fitriansyah, Andi Hidayaty, Dwi Epty Husen, Aliyah Mohamad Ulinnuha, Mohamad Mujahidin, Ahmad Nuril Netti Nurlenawati Nova Yulia Nurhayati, Rina Pelangi, Dina Reira Pertiwi, Wike Pratiwi, Yunita Dwi Puspo Dewi Dirgantari Ratih Hurriyati Rosmawati, Ery Sanjaya, Mochamad Ismail Sari, Regina Mutiara Sihombing, Janter Sri Purwati, Sri Stivani, Cici Sudrajat, Putri Alviyana Dewi Sulastri, Dini Sumiati, Neni Yani, Dini Yenia Endriastuty Zaenah, Zaenah