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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Gorontalo Management Research Jurnal Administrasi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Neo Journal of economy and social humanities DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Belalek JPM
Triadinda, Dexi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pemasaran Produk Premium Unilever Food Solutions “Knorr Chicken Powder” Stivani, Cici; Nurlenawati, Netti; Triadinda, Dexi
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6264

Abstract

This research is motivated by the growing competition in marketing similar products for Knorr chicken powder products. The aim of this research is to determine the marketing strategy implemented in the premium Unilever Food Solutions Knorr Chicken Powder product in increasing sales to face business competition. This research approach uses qualitative methods. Primary data was obtained directly through interviews and observation. Interviews were conducted with 5 informants. Secondary data was obtained from journal articles and library studies. The data that has been obtained is then analyzed using SWOT analysis. The research results showed that the company implemented a marketing strategy for Knorr Chicken Powder, namely using quality raw materials, prioritizing taste, maximizing production to fulfill consumer orders, delivering orders to customers who ordered in certain quantities. Suggestions that can be given for marketing Knorr chicken powder products are increasing marketing via social media and providing attractive promotions for consumers and offering cheaper discounts or promos. Keywords: Marketing Strategy_1, SWOT Analysis_2, Knorr Chicken Powder_3
Co-Authors Aji Tuhagana Eko Aprianto Elakarci, Rizky Ramadevi Endriastuty, Yenia Fatimah, Apsari Indriani Fitriansyah, Andi Husen, Aliyah Mohamad Ulinnuha, Mohamad Mujahidin, Ahmad Nuril Netti Nurlenawati Nova Yulia Nurhayati, Rina Pelangi, Dina Reira Pratiwi, Yunita Dwi Rosmawati, Ery Sanjaya, Mochamad Ismail Sari, Regina Mutiara Sihombing, Janter Sri Purwati, Sri Stivani, Cici Sudrajat, Putri Alviyana Dewi Sulastri, Dini Sumiati, Neni Wulandari, Chika Yani, Dini Zaenah, Zaenah