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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Gorontalo Management Research Jurnal Administrasi dan Manajemen JURNAL LENTERA BISNIS Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Neo Journal of economy and social humanities The Eastasouth Management and Business DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Belalek Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat JPM
Triadinda, Dexi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan dan Pendampingan Peningkatan Kesiapan Karyawan dalam Menghadapi Digitalisasi di UMKM Desa Sinarbaya Karawang Apriani, Zenita; Pertiwi, Wike; Hidayaty, Dwi Epty; Triadinda, Dexi
Irajagaddhita Vol. 3 No. 2 (2025): Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/irajagaddhita.v3i2.840

Abstract

This community service activity aims to strengthen the readiness of micro, small, and medium enterprises (MSMEs) in facing the digitalization era through employee training and mentoring. The program was implemented at Nasi Kuning MSME in Sinarbaya Village, Karawang. The main problems faced include limited manpower, lack of knowledge in production management, and minimal digital marketing capabilities. The methods used include observation, interviews, workshops, and direct mentoring sessions. The results showed that the MSME owner and employee had improved their understanding of social media use, created a digital identity for their business through Google Maps and Instagram, and developed skills in calculating production costs. The program succeeded in enhancing the MSME’s digital literacy, managerial capacity, and promotional independence. Follow-up programs are recommended to maintain sustainability and deepen the use of digital tools for business development.
Bridging Marketing and Finance: A Systematic Review of the Strategic Brand Risk and Firm Value Nexus Bintari, Vivi Indah; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Triadinda, Dexi
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.832

Abstract

This study systematically reviews and synthesizes the relationship between strategic brand risk and firm value by bridging marketing and finance perspectives within the emerging marketing and finance nexus. It explores how brand related risks evolve from traditional marketing concerns into strategic financial assets that influence firm valuation and investor trust. Following the PRISMA 2020 guidelines, a Systematic Literature Review (SLR) was conducted using the Watase UAKE platform integrated with Scopus. 47 peer reviewed articles published between 2015 and 2024 were analyzed through bibliometric mapping (VOSviewer 1.6.20) and thematic content analysis to identify dominant theories, constructs, and causal mechanisms linking brand risk and firm value. Findings reveal a paradigm shift from customerbased brand equity to strategic brand risk management, emphasizing sustainability signaling and corporate legitimacy. The literature is grounded in five key theories: Stakeholder Theory, Signaling Theory, Brand Equity Theory, ResourceBased View, and Legitimacy Theory. The relationship between brand risk and firm value is primarily indirect mediated by CSR engagement, corporate reputation, and consumer trust, and moderated by sustainability orientation and strategic brand innovation. Theoretically, this study enhances understanding of brands as financial instruments that mitigate market volatility and signal corporate integrity. Methodologically, it integrates bibliometric and thematic approaches to capture the longitudinal evolution of cross disciplinary research. Practically, it provides insights for CMOs and CFOs to design risksensitive brand strategies that enhance investor confidence and shareholder value.
Pendampingan Digitalisasi UMKM: Optimalisasi Aplikasi Takeapp Untuk Meningkatkan Pemasaran Penjualan Triadinda, Dexi; Yani, Dini; Rosmawati, Ery
Belalek Vol. 3 No. 1 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i1.4143

Abstract

This community service program aims to foster the development of MSMEs in Sirnabaya Village, Karawang Regency, through the utilization of digital technology. The initiative focused on providing mentorship in the use of TakeApp as a simple and effective online marketing tool. The partner involved in this program was Mrs. Sri, the owner of a home based “nasi kuning” business established in 2022. The activity commenced with a Focus Group Discussion (FGD) at Hall 1 of Karawang University of Public Works, organized by the Management Study Program, to identify the needs of MSMEs. This was followed by a hands-on coaching clinic designed to enable business owners to create accounts and operate the application independently. The mentoring program resulted in improved understanding and digital skills among MSMEs, equipping them to develop new, broader, and more efficient marketing channels suitable for home-based businesses. This activity is expected to enhance MSME competitiveness, expand market reach, and promote technology-driven local economic growth.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HP VIVO YANG DIMEDIASI OLEH CITRA MEREK Nugraha, Zulfiqar; Nurlenawati, Netti; Triadinda, Dexi
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5049

Abstract

The cellphone industry in Indonesia is experiencing very tight competition dynamics, marked by the emergence of the Transsion group which has begun to shift the market share of established brands such as Vivo. Despite having a spec advantage, Vivo faces significant market pressure. This study aims to evaluate the contribution of product quality to the purchase decision of HP Vivo by placing brand image as a mediating variable. Through a quantitative approach, this study involved 120 workers at PT Bridgestone Tire Indonesia as respondents. The number of respondents was determined by hair theory through the purposive sampling method. The sample criteria are workers who have bought Vivo brand cellphones. Data analysis techniques with R-square, F-square, path coefficients and hypothesis testers on direct and indirect influences through SmartPLS 3 software. The findings of the study revealed that there is a significant correlation between product quality and brand image, as well as the real contribution of brand image to purchasing decisions. Furthermore, product quality has been proven to have a significant impact on purchase decisions, both directly and through the mediation of brand image. This indicates that even though quality is able to stimulate transactions independently, the influence will be much more optimal if it is supported by a positive brand image.
PENGARUH FLASH SALE TERHADAP MINAT BELI SOMETHINC DIMODERASI OLEH MOTIVASI BELANJA HEDONIS PADA PLATFORM TIKTOK SHOP Siregar, Norberta; Triadinda, Dexi; Retnosary, Rieke
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2220

Abstract

This study aims to analyse how Somethinc’s flash sale programme on TikTok Shop influences purchase intent among Generation Z, with hedonistic shopping motivation serving as a moderating variable. The researcher employed a quantitative approach and collected data via a survey of TikTok Shop users who had previously used the Somethinc flash sale feature. The results of the analysis indicate that the flash sale has a positive and significant impact on hedonistic shopping motivation, and influences purchasing intention both directly and indirectly. Hedonistic shopping motivation was found to have a positive and significant effect on purchase intention, thereby acting as a key channel through which the flash sale influences consumers’ purchasing decisions. The coefficient of determination indicates that the research model possesses a moderate to strong explanatory power
DAMPAK PERUBAHAN ORGANISASI PADA KINERJA PEGAWAI DI BALAI BESAR PERAKITAN DAN MODERNISASI PERTANIAN TANAMAN PADI Hanimah Putri, Siti; Retnosary, Rieke; Triadinda, Dexi
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4600

Abstract

This research is directed to examine in-depth the form of organizational change that occurred at the Rice Agricultural Assembly and Modernization Center (BRMP) and analyze the impact on employee performance through employee experience, perception, and view. Research findings indicate that the organizational change in BRMP Padi is not just a change in the name of the institution, but a complex structural and functional change, from a research-based organization, switching to a standardization orientation, to an organization that combines the functions of technology assembly, modernization, and standardization. Although the quality of performance is relatively maintained, the employee's response to change is adaptive but accompanied by the dynamics of adjustment in the initial phase formed by previous experience of change. The research concludes that the sustainability of employee performance is highly dependent on policy clarity, budget support, human resource adequacy, and the active role of leaders in managing organizational changes. This study contributes to enriching the study of organizational change in the public sector by providing an empirical understanding of the impact of repeated organizational changes on employee performance and the importance of sustainable change management.
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Konsumen Bengkel Dinan Motor Kusdiansyah, Ishaq Pasha Padilla; Nurlenawati, Netty; Triadinda, Dexi
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5059

Abstract

This study aims to analyze the extent to which facilities and service quality affect customer satisfaction at Bengkel Dinan Motor in Karawang. In this study, a quantitative approach was used through a survey method. Purposive sampling was used as the sampling method, and 97 consumers were respondents. Data were collected by distributing questionnaires and analyzing multiple linear regression using the SPSS program. To determine how customer satisfaction, both partially and simultaneously, is influenced by facilities and service quality at Bengkel Dinan Motor in Karawang. The results of the study show that service quality and facilities have a significant positive influence on customer satisfaction simultaneously and partially. An Adjusted R Square value of 0.819 indicates that 81.9% of the variation in customer satisfaction can be explained by service quality and facilities, while the rest is influenced by variability outside the research model. This study provides a theoretical contribution to the development of customer satisfaction studies and a practical contribution as evaluation material and recommendations for Bengkel Dinan Motor to continuously improve service quality and facilities. In addition, service quality and facilities are important factors in improving customer satisfaction.
Co-Authors Aji Tuhagana Apriani, Zenita Bintari, Vivi Indah Eko Aprianto Elakarci, Rizky Ramadevi Fatimah, Apsari Indriani Fitriansyah, Andi Hanimah Putri, Siti Hidayaty, Dwi Epty Husen, Aliyah Kusdiansyah, Ishaq Pasha Padilla Mohamad Ulinnuha, Mohamad Mujahidin, Ahmad Nuril Netti Nurlenawati Nova Yulia Nugraha, Zulfiqar Nurhayati, Rina Nurlenawati, Netty Pelangi, Dina Reira Pertiwi, Wike Pratiwi, Yunita Dwi Puspo Dewi Dirgantari Ratih Hurriyati Retnosary, Rieke Rosmawati, Ery Sanjaya, Mochamad Ismail Sari, Regina Mutiara Sihombing, Janter Siregar, Norberta Sri Purwati, Sri Stivani, Cici Sudrajat, Putri Alviyana Dewi Sulastri, Dini Sumiati, Neni Yani, Dini Yenia Endriastuty Zaenah, Zaenah