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Optimalisasi Pemasaran Produk Pangan BUMDes Lancar Jaya Melalui Pemanfaatan Media Digital Sugiartono, Endro; Ahmad, Arisona; Oktaviani, Siska Aprilia; Pinandita, Candra Pramula; Yudhistira, Prillinaya; Wijaya, Dwi Indriani Fidiastutik; Budianto, Enrico Indra; Premasanam, Galih Dwi
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 1 (2026): Februari
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i1.10870

Abstract

BUMDes Lancar Jaya di Desa Seputih, Kabupaten Jember, memiliki potensi komoditas strategis berupa padi, jagung, dan kopi. Namun, optimalisasi potensi tersebut terhambat oleh pola pemasaran konvensional yang terbatas pada lingkup lokal serta minimnya kompetensi digital sumber daya manusia (SDM). Program pengabdian masyarakat ini bertujuan memodernisasi sistem pemasaran BUMDes melalui transformasi digital guna memperluas akses pasar. Metode pelaksanaan menerapkan pendekatan Asset-Based Community Development (ABCD) yang meliputi tahapan pemetaan aset, perancangan sistem, dan peningkatan kompetensi. Hasil kegiatan ini mencakup tiga capaian utama. Pertama, tersedianya infrastruktur digital berupa website resmi yang berfungsi sebagai katalog produk terpusat dengan fitur integrasi WhatsApp untuk kemudahan transaksi. Kedua, peningkatan kompetensi teknis pengurus dalam manajemen operasional website dan penulisan promosi) dasar melalui pelatihan intensif. Ketiga, terbentuknya kemandirian operasional yang ditandai dengan standardisasi pelayanan pelanggan dan serah terima penuh hak akses pengelolaan sistem kepada pengurus. Program ini berhasil meletakkan fondasi digitalisasi yang memungkinkan BUMDes mengelola pemasaran secara mandiri dan berkelanjutan.
Green Footprint Through the Development of a Sustainability Reporting Concept for Karangpring Village Oktaviani, Siska Aprilia; Andriyani, Fitriya; Ardhiarisca, Oryza; Yudhistira, Prillinaya; Pratiwi, Berlina Yudha; Andini, Dessy Putri
Journal of Accounting, Business and Management (JABM) Vol 33 No 1 (2026): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jabminternational.v33i1.1604

Abstract

This study aims to examine the integration of field findings based on UI green city metric indicators and green accounting approaches in the development of village sustainability reporting. This study was conducted in Karangpring village, Jember district, which is a case study village with abundant natural resources and strong local sustainability initiatives. A qualitative case study method was used, employing data collection techniques such as in-depth interviews, field observations, and document analysis. The results of the study show that Karangpring village has implemented various sustainable practices in terms of spatial planning, water management, mobility, waste management, energy, and village governance. However, these efforts have not been fully documented in a structured, accounting-based reporting system. By applying a green accounting approach, this study developed a green village financial report format consisting of a green balance sheet, an environment-based budget realization report, and notes to the green financial statements. This reporting format aims to improve transparency and accountability, as well as support evidence-based environmental policy formulation at the village level. This study contributes to the development of integrated and applicable village sustainability reporting, and opens up opportunities for regulation and digitization of environmental reporting at the local government level.
Enhancing Sustainable MSMEs in Karangpring Village through Developing a Green Accounting-based Village Product Bank Model Oktaviani, Siska Aprilia; Prillinaya Yudhistira; Candra Pramula Pinandita; Dwi Indriani Fidiastutik Wijaya; Ponti Primastuti Aulia Nugraheni
International Journal of Studies in Social Sciences and Humanities Vol. 3 No. 1 (2026): July (in progress)
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v3i1.6653

Abstract

Sustainable development requires a balance between economic, social, and environmental dimensions. Green accounting emerges as an approach that internalizes environmental impacts into economic practices. However, its implementation has largely been explored at the corporate level, while studies at the village and MSME institutional scale remain limited. This study focuses on Karangpring Village, Jember, which hosts three key MSME sectors (batik, rose farming, and coffee) but faces challenges such as limited capital, weak marketing capacity, and restricted market access. This research proposes a village product bank model based on green accounting as a collective institution that integrates production management, marketing, and environmentally conscious financial recording to address these issues. A descriptive qualitative approach is employed to explore socio-economic dynamics and the feasibility of green accounting adoption in MSMEs at the village level. The novelty of this research lies in: (1) developing a model for integrating green accounting within village-scale institutions; (2) formulating green accounting indicators tailored for MSMEs; and (3) fostering a collaborative ecosystem among MSME sectors that opens opportunities for linkage with green financing schemes. The proposed model is expected to serve as a replicable framework for other villages in strengthening inclusive and sustainable local economic governance.