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All Journal Among Makarti Jurnal Profiet Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Abdi Insani Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknologi dan Manajemen Best Journal of Administration and Management Jurnal Manajemen dan Dinamika Bisnis Eastasouth Journal of Impactive Community Services JAKBS Jurnal Akuntansi Syariah PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Dewi, Nur Fitri
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Journal : Jurnal Abdi Insani

 1 
MEMBANGUN JALAN MENUJU KEBERHASILAN SDGS DAN KEUNGGULAN DIGITAL UMKM 2030 MELALUI LITERASI DIGITAL DAN LITERASI MEDIA PADA UMKM ASINAN BETAWI 88 DI KOTA DEPOK Wijaya, Hadi; Andri, Chairil; Rachmawati, Dwi; Dewi, Nur Fitri; Hertin, Revita Desi
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2650

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital dan literasi media pada UMKM Asinan Betawi 88, usaha mikro yang berlokasi di Kota Depok, Indonesia. Program ini dirancang untuk menjawab berbagai tantangan yang dihadapi mitra, seperti keterbatasan pengetahuan dalam pemasaran digital, strategi branding yang kurang optimal, rendahnya keterampilan dalam manajemen keuangan, serta minimnya pemanfaatan alat digital. Pendekatan partisipatif diterapkan dalam kegiatan ini, meliputi analisis kebutuhan, pelatihan, dan lokakarya langsung mencakup topik pemasaran digital, branding, fotografi produk, manajemen keuangan, serta pengembangan website yang dioptimalkan dengan Search Engine Optimization (SEO). Program ini juga menekankan pentingnya pendampingan berkelanjutan untuk menjamin keberlangsungan hasil kegiatan. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan kompetensi yang signifikan dari peserta, dengan nilai rata-rata pre-test sebesar 2,3 (dari skala 5) meningkat menjadi 4,2 pada post-test. Peserta menunjukkan peningkatan nyata dalam pengelolaan media sosial, pembuatan konten, dan penggunaan alat bantu manajemen keuangan. Program ini juga menghasilkan luaran berupa website berbasis SEO, konten pemasaran digital, serta portofolio fotografi produk yang secara signifikan meningkatkan branding dan kehadiran daring UMKM. Selain itu, kegiatan ini memberikan pengalaman belajar praktis bagi mahasiswa yang terlibat dalam program Merdeka Belajar Kampus Merdeka (MBKM), dengan mengintegrasikan pembelajaran ke dalam praktik dunia nyata. Inisiatif ini berhasil memberdayakan UMKM Asinan Betawi 88 dalam memanfaatkan teknologi digital untuk pertumbuhan bisnisnya, serta turut mendorong daya saing di era ekonomi digital. Program ini menunjukkan potensi untuk direplikasi pada UMKM lainnya sebagai langkah strategis dalam mendukung Sustainable Development Goals (SDGs) 2030 melalui transformasi digital.
SOSIALISASI PENGARSIPAN DIGITAL PADA SEKOLAH SMK NEGERI 3 DEPOK Nugroho, Feri; Ulfah, Rahmawati; Dewi, Nur Fitri; Salamah, Ummy Gusti; Islami, Agnemas Yusoep; Wijaya, Hadi; Maghfuriyah, Alfi; Hertin, Revita Desi; Ridho, Ali; Udriyah; Rachmawati, Dwi
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1286

Abstract

The use of technology has become a crucial element in various sectors, including in the realm of education. In the scope of education, technology plays an integral role in various aspects of learning and school operations. The focus of technology lies not only in the learning process, but also in the administrative and managerial aspects that underlie the daily life of school organizations. In this context, the use of technology helps achieve educational goals in a more efficient way, expands accessibility, and increases the effectiveness of educational activities. To make data management more organized and make it easier for users to manage documents. The activity method used in community service is qualitative, carried out by organizing teaching to socialize digital archives at SMK Negeri 3 Depok. Various communication techniques such as lectures and discussions are used: lectures for structured exposure, discussions for active participation of participants in discussions and questions and answers. From the results of the socialization of digital archives at SMK Negeri 3 Depok, 14 OTKP grade 12 students were actively involved. Students are invited to get to know various digital archive storage platforms such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. From the various aspects discussed in the socialization of digital archives at SMK Negeri 3 Depok, participants have gained a broad understanding of digital archive storage platforms and services such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. This introduction provides provisions for participants in managing digital archives, improves their skills in technology, and broadens their understanding of the benefits of digital archives in work. Participants have gained a lot of understanding and know how to organize data using various digital archiving platforms.
Co-Authors Agnemas Yusoep Islami Alfi Maghfuriyah Ali Ridho Ali Ridho Anawati, Sri Antono, Zakia Maulida Ayu Nurul Haryudiniarti Dwi Rachmawati Hadi Wijaya Hadi Wijaya Hertin, Revita Desi Joko Widodo Nora Listiana Noviyanti Noviyanti, Noviyanti Nugroho, Feri Pammbreni, Yuni Rahmawati Ulfah RM Chairil Andri Salamah, Ummy Gusti Sudari, Suci Ayu Syafiq, Wildan Udriya, Udriya Udriyah Udriyah, Udriyah