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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen OKTAL : Jurnal Ilmu Komputer dan Sains BULLET : Jurnal Multidisiplin Ilmu Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis JRIIN :Jurnal Riset Informatika dan Inovasi Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA) TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Nusantara Journal of Multidisciplinary Science JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Intelek Dan Cendikiawan Nusantara Router : Jurnal Teknik Informatika dan Terapan
Agung Wijoyo
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Journal : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis

 1 
Peranan Strategi Manajemen Pemasaran Dalam Meningkatkan Volume Penjualan Produk Brand Garuda Di PT. Sinar Niaga Sejahtera Wilayah Bali Nusra Agung Wijoyo; Sintya Murni; Syafira Zahra; Zubair Nabiil Musyaffa Yusuf
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.432

Abstract

Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.
Co-Authors Aang Kunaefi Ade Putri Andriyani Afra Anggita Salsabila Agus Hidayahtulloh Ahmad All Yusup Ahmad Farhan Ahmad Reza Alif Ramdhani Prasetiyo Alwi, Chamid Amalia Azzahra Anastasya Aghits Salsabil Andi Manafe Andri Rosandi Andy Komarudin Anisa Aulia Anzal Fadli Hadi Pratama Arianda Budiman Arief Reza Zakaria Arip Subiyanto Asep Jalal Asep Yudistira Saputra Aulia Nada Safira Aulia Rahma Annisa Avilla Restu Farrel Ayu Rizkita Agung Bagas Harizunar Bangun Suprianto Basir Bayu Aji P. Birgita Ayu Y.P Brian Juanda Saragih Burhan Firdaus Chika Hadijah Choirul Azhari, Alfian Dandy Daffa Raihan Dani Firmansyah David Kurniawan Debi Nina Bako Dela Nopiani Delia Permata Sari Deni Pratama Setia Budi Devi Linda Fitriya Dhaifina Nabila Diani Tranni Diego Alfiansyah Dika Chafizh Hizbulloh Dimas Risqi Pratama Dina Miranti Dony Efendi Dwi Noor Saputra Egy Patriasta Fahrizal Pratama Farhan Fadhillah Fijriani Silviana Fitriyani Fitriyani Fuji Ubaydillah Gita Roudhotus Soleha Habibie Pratama A. N. Hanif Azhumar Hasbi Pandiani Hilda Destiana P Ignasius Riandro Raul Imam Fahrudin Indra Setiawan Iqbal Fahrozi Irfan Alamsah Jepri Afrizal Joseph Marsiano Kelvin K. Saputra Khoiriyah Krisman Jonatal Siregar Kristina Nife Lalu Akbar Prayudi Lidwina Sephia Fajariani Lintang Nur Hafsari Lusiyanti Luthfi Nurfarizi Ahmad M Alit Baihaqi M. Berlian Wahyu S Mahardika Paramarta Laia Matthew Hasian Lumbantoruan Mila Amalia Mira Agustina Mohamad Farhan Maulana Mohamad Yudha Mauluda Mohamad Zainudin Muh. Tantowi Alhabas Muhamad Febriyanto Muhamad Fiqih Muhamad Mahmud Muhammad Afi Gustamal Muhammad AlFathir Shaumi Muhammad Aliansah Muhammad Alif Rakannaufal Muhammad Aqshol Madina Muhammad Ashari Muhammad Fauzan Muhammad Hafiz BM Muhammad Ikhwan Muhammad Nur Rahman Muhammad Nurul Huda Muhammad Rizki Maulana Murni Nurhalimah Syarifuddin Otih Sulistiana Otomosi Gulo Pandri Budiman Nadapdap Rahmat Santoso Randi Febriansyah Rendi Dwi Santoso Rendi Pratama Juniar Resti Agustini Rian Riyono Ricky Tri Setiawan Putra Rifaldie Muhammad Rifqi Ahmad F Rifqi Taufiqurrohman Risky Rianto Rizki Lutfianto, Muhammad Rizki Ramadhan Rizki Reza Utama Rizky Hidayatullah Safitri Ristanti Saifudin Husen Santia Isabela Septina Nuraini Silvia Leliana Sinta Rahmawati Sintya Murni Siti Nur Indah Fauziah Siti nurkholiza Sonia Br Padang SRI NURHASANAH Sultan Rafly Sya’Ban Supri Wahyudi Sutan Jorghi Fansury Harahap Syafira Zahra Teguh Arifin Teguh Wiyono TRI WULANDARI Velisa Putri, Sovie WANDA AZIZAH Wanda Sabrina rashadi Widya Ayu A. Wike Rahayu Wizri Fauzi Arif Wulan Meilanny Yosia Zepanya Damanik Yusri Nuraeni Zildjuan Adriel Tjahyadi Zubair Nabiil Musyaffa Yusuf