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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Intelek Dan Cendikiawan Nusantara
Mohd Heikal
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PIHPS PRICE MONITORING RESULTS MANUFACTURER PRICES Muammar Khaddafi; Chalirafi; Munandar; Mohd Heikal; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1386

Abstract

The objective to be achieved in this research is to support Bank Indonesia (BI) in updating data from the Strategic Food Price Information Center (PIHPS), which is an information center that contains prices of 7 strategic food commodities with the aim of price monitoring, policy coordination and means to expand access to information. for society. The methods used in this research are community empowerment methods, program implementation methods and activity roadmaps targeting producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. In general, the methodology for enumerating price data is carried out by conducting direct interviews with respondents every month.
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE Nur Adinda; Ikramuddin; Teuku Zulkarnaen; Mohd Heikal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2003

Abstract

The purpose of this study is to to test the direct impact of Green marketing Mix on Brand Image of Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Green Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Brand image on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, and to test the indirect influence of Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community. The study used a quantitative method with a sample size of 96 respondents. The results showed that green products, green places , brand image influenced purchasing decisions on young consumers who use Mount Aqua products in Lhokseumawe City. while green price, and green promotion do not affect purchasing decisions of young consumers who use Mount Aqua products in Lhokseumawe City. Green marketing Mix has a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City. Purchasing Decisions have a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City.
Co-Authors Ayu Sahara Candra Mahtuahmi Chalirafi Dedi Supoyo Hamdiah Hamdiah Harley Agustian Ikramuddin, Ikramuddin Indrayani Iqbal Fauzi Pakpahan Jumadil Saputra M Ridho Sp Brutu Marbawi, Marbawi Muammar Khaddafi Munandar Naufal Bachri, Naufal Nur Adinda Nurainun Rahmaniar Rico Nur Ilham Rosa Zachrul Phonna Rusydi Sapna Biby T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Thasrif Murhadi