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All Journal Budimas : Jurnal Pengabdian Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Chalirafi
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THE EFFECT OF SERVICE QUALITY, PRICE AND DESIGN ON CUSTOMER SATISFACTION AT PETRO DOLLAR CAFE IN LHOKSEUMAWE CITY Cut Evi Oktaviani; T. Edyansyah; Adnan; Chalirafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.114

Abstract

The aim of this research is to determine and analyze jointly the influence of service quality, price and design on customer satisfaction at Cafe Petro Dollar in Lhokseumawe City. The research method is a quantitative research method. This research was conducted at the Petro Dollar Cafe in Lhokseuamwe City. The population in this research is Cafe Petro Dollar consumers, the sample used in this research was 100 respondents. The research results show that service quality (X1), price (X2), and design (X3) partially influence customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City. Furthermore, service quality (X1), price (X2), and design (X3) have a simultaneous and significant effect on customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City, because based on the F test the significance value was found to be 0.004, where the value 0.004 > 0.05, then the Fcount value is 3.552 > Ftable 2.700.
WORKSHOP PEMBUATAN APLIKASI E-MARKETPLACE DASAR BERBASIS ANDROID UNTUK SISWA SMK 1 BENER MERIAH Diana Khairani Sofyan; Syarifah Akmal; Cut Ita Erliana; Sri Meutia; Muhammad Zakaria; Chalirafi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.16710

Abstract

Workshop ini dirancang untuk membantu siswa memanfaatkan teknologi berbasis Android, yang sering dianggap hanya sebagai alat komunikasi dan cenderung bernilai negatif. Hal ini dikarenakan kurangnya pemahaman tentang penggunaannya secara optimal. Kegiatan workshop ini dilakukan agar siswa belajar tentang manfaat teknologi berbasis Android, yang seringkali bernilai negatif karena siswa tidak tahu cara menggunakannya dengan benar. Selain itu, siswa akan diajarkan tentang fakta bahwa media digital memiliki kemampuan untuk mengembangkan dan mempromosikan berbagai potensi wilayah. Mereka dapat menggunakan media sosial untuk meningkatkan pariwisata dan mendukung pertumbuhan UMKM di sekitarnya dengan memperkenalkan keunikan dan keindahan daerah, khususnya Bener Meriah. Ketika daerah tersebut dikenal luas karena keasrian, keramahannya, dan keunikannya, yang semuanya dapat disampaikan melalui media multimedia, hal ini akan berdampak positif. Selain itu, tujuan pelatihan ini adalah untuk meningkatkan kemampuan siswa dalam membangun aplikasi multimedia yang berhubungan dengan pasar, sehingga lebih banyak orang dapat mengetahui potensi Bener Meriah. Di era digital ini, mengintegrasikan pasar menjadi sangat penting untuk mempromosikan barang, keterampilan, dan potensi lokal. Selain itu, workshop ini akan memberi siswa wawasan tentang bagaimana teknologi digital dapat berkontribusi besar pada peningkatan ekonomi mikro maupun makro. Mereka akan belajar tentang bagaimana teknologi digital dapat menjadi katalis dalam transformasi ekonomi, pengembangan daerah, dan pengembangan potensi diri.
THE INFLUENCE OF PRODUCT INNOVATION ON MARKET PERFORMANCE THROUGH THE MEDIATING ROLE OF INNOVATION PERFORMANCE IN UMKM COFFEE SHOPS IN BIREUN REGENCY Chalirafi; Khairawati
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.461

Abstract

performance and competitive advantage in improving marketing performance with the subject of research UMKM Coffeeshop in Bireuen Regency. The stages of the study include: data observation, determining the main problems, activity objectives, literature studies, data collection, data processing, analysis of results, and evaluation of research results. The results of the study show that product innovation has a significant positive effect on marketing performance and innovation performance. Innovation performance has a significant positive effect on marketing performance. Innovation performance has a significant positive effect in mediating product innovation on marketing performance.
ENHANCING CONTENT MARKETING PERFORMANCE THROUGH ARTIFICIAL INTELLIGENCE: A STRATEGIC FRAMEWORK Chalirafi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3327

Abstract

This study explores the emerging field of intelligent content marketing by examining how artificial intelligence (AI) can enhance the efficiency and effectiveness of content-driven marketing strategies. Drawing on a conceptual framework, the paper presents illustrative models that demonstrate the potential integration of AI technologies into marketing processes. The primary aim is to increase awareness of AI’s transformative role in content marketing and provide preliminary insights into future opportunities in the field. Although this is a conceptual investigation, the proposed models are intended for further empirical development and testing, particularly within social media and web-based environments. Future research will focus on the practical deployment and performance assessment of these models, contributing to the broader discourse on AI-enhanced marketing innovation.
MANUFACTURER PRICE SURVEY RESULTS OF BANK INDONESIA LHOKSEUMAWE WORKING AREA MONTH APRIL 2024 Collaboration between the Bank Indonesia (BI) Lhokseumawe Representative Office and the Faculty of Economics and Business, Malikussaleh University Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1605

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. The number of samples of "producers" surveyed was 27 price data for 7 commodities in districts/cities which had been determined based on the results of the initial identification survey discussion meeting. With the results of the producer price survey, most producer prices fell.
MANUFACTURER PRICE SURVEY COOPERATION OF THE REPRESENTATIVE OFFICE OF BANK INDONESIA (BI) LHOKSEUMAWE & FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY – JUNE 2024 Muammar Khaddafi; Chalirafi; Mohd Heikal; Munandar; Rico Nur Ilham; Thasrif Murhadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1821

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. Currently, the information in the National PIHPS focuses on 10 food commodities that dominantly contribute to inflation. Data were collected from direct surveys in 164 traditional markets from 82 CPI inflation sample cities covering 34 provinces with a standardized methodology. Apart from traditional markets, in 2017 development was carried out for modern market price data and large trader data. The target respondents are producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. The price data collected is producer price data which includes tax and the enumerated data is point-in time data. The output of observations produced by surveyors is in the form of food price data, names, addresses, contacts (cellphone numbers) of respondents for the commodities surveyed along with the quality of the commodities. Accompanied by photo data of the respondent with the surveyor, and business photos (commodities produced)
USE OF ENVIRONMENTALLY FRIENDLY FISHING GEAR FOR SUSTAINABLE TRADITIONAL FISHERMEN'S INCOME Faisal Matriadi; Saifuddin; Mariyudi; Ikramuddin; Em Yusuf Iis; A Hadi Arifin; Chalirafi; Ristati; Wahyuddin Albra
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1980

Abstract

Poverty is a fundamental problem that still surrounds some of the people of Ulee Jalan Village, Banda Sakti District, Lhokseumawe City. Poverty is a condition of lack of income that causes a low quality of life. Based on existing data, poverty has also caused worrying juvenile delinquency behavior and parenting patterns that are not as expected. Another finding in Ulee Jalan Village is that there is a significant number of stunted babies, reaching 21 people in 2023. Based on the initial needs assessment from the interview results, there is a problem that many people still have low incomes and are economically powerless and they do not understand how to get out of poverty by using MSMEs, then the role of the family as the first educational institution has not been fully obtained by some teenagers in Ulee Jalan Village. The influence of inappropriate parenting patterns forms bad character in teenagers, as well as adolescent social patterns that are not controlled by parents. The emergence of criminal cases with children and adolescents as subjects or objects does require special study. This concern needs to be investigated, what is actually the background of the problem, how is its dynamics and what efforts can be used as a solution and anticipation so that the problem does not spread. Furthermore, poor understanding of nutrition and minimal income have an impact on the high rate of stunting, one of the causes of which is poverty. The specific objectives are: 1) Providing information related to innovation and creativity that can be done to increase income so that MSME actors can increase their business productivity, 2) Providing assistance and empowerment of MSME actors in business development, and 3) Providing an understanding to mothers and young women about the importance of the role of parents in educating children and creating a happy family to support the formation of quality adolescent characters, 4) Providing an understanding of the causes of stunting in infants and how to overcome it, especially strategies for providing sufficient nutritional intake for infants from infancy to the first 1000 days of life. The location of community service is determined at Ulee Jalan, Banda Sakti District, Lhokseumawe City. This is because the location of this area is an area that has problems related to adolescent rights, so it is hoped that this service can provide a direct contribution to solving problems faced by poor communities and MSME actors and also solving juvenile delinquency and stunting issues. This training activity was carried out for two days on Saturday-Sunday, August 24-25, 2024 starting from 08.00 am to 18.00 pm or for 18 effective hours. The method used is Collaborative Decision Making: Community-Based Methods with the SARAR approach. This participatory approach is specifically intended for training local trainers/facilitators, building local knowledge and strengthening local capacity to assess, prioritize, plan, create,organize, and evaluate. Workshops and mentoring to increase understanding of the importance of the role of the family in the formation and development of the character of adolescents and parents and efforts to reduce stunting. The fundamental contribution to a field of science is to contribute to the development of science, especially by enriching the treasury of theories and concepts as well as models for Empowering MSME Actors and parenting patterns that reduce juvenile delinquency and significantly reduce stunting rates.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON Wahda Tunisa; Jullimursyida; Chalirafi; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.536

Abstract

This research aims to determine the influence of social media marketing, tourist facilities, customer satisfaction on the interest in returning tourists to Mepar camping Takengon. The population in this study were tourists who visited Mepar Camping Takengon. The data for this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach using the statistical tool SPSS (Statistical Package For The Social Sciences). The number of samples used in this research was 100 respondents and the sampling technique in this research used the lemeshow formula. The analysis used is the multiple linear regression test and coefficient of determination, while the hypothesis test uses the T test. The results of this study show that partially social media marketing has a positive and significant effect on interest in repeat visits, tourism facilities partially have a negative and insignificant effect on Interest in repeat visits and customer satisfaction partially have a positive and significant effect on interest in repeat visits. The Adjusted R Square value is 45.7% while the remaining 54.3% can be explained by other variables not examined in this study.
THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh ) Zikra; Jullimursyida; M.Subhan; Chalirafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.571

Abstract

This study aims to test the influence of beauty vloggers, online customer reviews and impulse buying decisions on online purchasing interest in Somethinc skincare products (case study on students of the Faculty of Economics and Business, Malikussaleh University). The number of respondents in this study was 100 respondents.at the Faculty of Economics and Business, Malikussaleh University. The data analysis method used is Multiple Linear Regression with SPSS Software. The results of this study found that Somethinc Beauty vlogger skincare directly has a significant effect on online purchasing interest in Somethinc skincare products online. This shows that beauty vloggers influence purchasing interest. Thus, beauty vloggers are included in the considerations that consumers prioritize in attracting purchasing interest on Shopee, Instagram, and TikTok shops. Online customer reviews do not have a significant effect on online purchasing interest in Somethinc skincare products. Thus, online customer reviews are not included in the considerations that are prioritized in increasing purchasing interest, so that positive and negative reviews are not the main stimulus in creating purchasing decisions. This shows that online customer reviews do not affect purchasing interest in the Instagram, TikTok Shop, Shopee applications, if the reviews given are increasingly positive, purchasing interest does not necessarily increase. Impulse buying decisions have a positive and significant effect on online purchasing interest in Somethinc skincare products. Thus, impulse buying decisions are included in the considerations that are prioritized in increasing purchasing interest.
THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch) Fini Nurul Azzara; Adnan; Ikramuddin; Chalirafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.788

Abstract

This research aims to determine the influence of Aware, Appeal, Ask, Act and Advocate on consumer decisions (Consumer Behavior Study at PT. Pegadaian Syariah Lhokseumawe City Branch). The method used in sampling is Non-Probability sampling actendal fiber sampling. With a total of 105 respondents. Primary data in this research was taken through interviews and distributing questionnaires. The data analysis technique used is the multiple linear regression analysis method with the help of the SPSS version 26 program. The results of this test show simultaneously that Appeal and Act have a positive and significant effect on consumers' decisions to pawn gold in the city of Lhokseumawe, but the variables Aware, Ask and Advocate have no effect. on consumers' decisions to pawn gold in Lhokseumawe City. Partial Test, Aware has a positive and insignificant influence on consumer decisions, Appeals has a positive and significant influence on consumer decisions, Asking has a negative and significant influence on consumer decisions, Actions have a positive and significant influence on consumer decisions, then Advocates have a negative influence on consumer decisions to pawn city gold Lhokseumawe. The managerial implications in this research show that increasing Awareness, Appeal and Act on consumers' decisions to pawn gold in Lhokseumawe city. Gold pawning must utilize Aware, Appeal and Act, meaning that the higher the Aware, Appeal and Act, the higher consumer satisfaction with Lhoseumawe City gold pawning products.
Co-Authors A Hadi Arifin Adnan Agustinawati Alfaridho Cut Evi Oktaviani Cut Ita Erliana Diana Khairani Sofyan EM Yusuf Iis Fini Nurul Azzara Heriyana Ikramuddin, Ikramuddin Jullimursyida Khairawati Khairina AR M. Subhan M.Subhan Mariyudi Matriadi, Faisal Mohd Heikal Muammar Khaddafi Muhammad Zakaria Munandar Nazifa Hafiza Rahmaniar Rico Nur Ilham Ristati Said Abdillah Saifuddin Sri Meutia Syarifah Akmal T. Edyansyah, T. Edyansyah Thasrif Murhadi Wahda Tunisa Wahyuddin Albra Zikra