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All Journal Mejuajua International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Sapna Biby
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sosialisasi Serta Edukasi Literasi dan Perencanaan Keuangan Wahyuddin; Saharuddin; Sapna Biby; Khairil Anwar; Hilmi
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v3i2.103

Abstract

Tingkah laku konsumerisme yang telah menjadi kebiasaan masyarakat mengakibatkan kecenderungan berkurangnya pengembangan budaya. Masih terdapat banyak manusia yang tidak menyadari akan pentingnya memiliki pandangan tentang manajemen keuangan dalam kehidupan pribadi karena anggapan bahwa perencanaan keuangan pribadi berupa investasi hanya dimiliki orang-orang berpenghasilan tinggi. Tujuan dilaksanakannya pengabdian masyarakat pada siswa siswi SMA adalah ikut berpartisipasi menyadarkan siswa siswi tersebut melalui penyuluhan keuangan, agar generasi Z dan generasi milenial memahami dan mengenali literasi keuangan dan tingkat investasi yang dapat dilakukan. Menggali minat investasi, motivasi dari siswa siswi terhadap perencanaan investasi keuangan pribadi. Serta memperhatikan lingkungan sosial siswa siswi untuk lebih memahami tentang investasi itu sendiri
THE EFFECT OF CONVENIENCE, PROMOTION AND BENEFITS ON THE DECISION TO USE A DIGITAL PAYMENT SYSTEM IN GENERATION Y IN LHOKSEUMAWE CITY Rosa Zachrul Phonna; Sapna Biby; Mohd Heikal; Rahmaniar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 3 (2023): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i3.46

Abstract

The purpose of this study was to determine the magnitude of the influence of convenience, promotion and benefits on decisions to use digital payment systems in generation Y in the city of Lhokseumawe. The subject of this research is generation Y or millennial generation in Lhokseumawe city. The sample in this study amounted to 138 respondents. The data collection technique used is a questionnaire. The author distributed questionnaires to 138 respondents of generation Y or millennials in the city of Lhokseumawe who use digital payment systems. The value of the correlation coefficient (R) is 0.644 and the Adjusted R2 value is 0.520 or 50.2% and the remaining 49.8% is influenced by other factors outside this research model (error term). From the partial test results, the three independent variables namely convenience (X1) has a value of tcount (4,040) > ttable (1,977), promotion (X2) has a value of tcount (7.219) > ttable (1,977) and benefits (X3) have a value of tcount ( 4,123) > ttable (1,977). So it can be concluded that convenience (X1), promotion (X2) and benefits (X3) partially influence the decision to use (Y). For simultaneous or concurrent testing (Test F), convenience (X1), promotion (X2) and benefits (X3) significantly influence the decision to use (Y) digital payment systems in generation Y in Lhokseumawe city because the value of Fcount (31,614) > Ftable (2.67). And for the most dominant variable influencing the decision to use is promotion (X2) with tcount (7,219).
THE INFLUENCE OF OPENNESS TO EXPERIENCE, CONSCIENTIOUSNESS, ECTROVERSION, AGREEABLENESS, AND NEUROTICISM AN CELLULAR SERVICE CUSTOMER LOYALTY IN PEOPLE IN LHOKSEUMAWE CITY Farah Aidilla; Sapna Biby; Mariyudi; Heriyana
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.119

Abstract

The aim of this research is to determine the influence of openness to experience, conscientiousness, extroversion, agreeableness and neuroticism on the loyalty of cellular service customers in the community in Lhokseumawe City. The research method is a quantitative research method. This research was conducted by Lhokseumawe City. The population in this study is the people of Lhokseumawe City who use XL Axiata, the sample in this study was 96 respondents. The research results show that customer openness (X1), conscientiousness (X2), ecrtoversion (X3), and agreeableness (X4) partially have a positive and significant effect on customer loyalty (Y) of cellular services in the community in Lhokseumawe City. Meanwhile, neuroticism (X5) has a negative and significant effect on customer loyalty (Y) for cellular services in the community in Lhokseumawe City. Simultaneously, openness to experience, conscientiousness, extroversion, agreeableness and neuroticism influence customer loyalty in cellular services in Lhokseumawe City, this is because based on the F test, the significance value is found to be 0.000 < 0.05, then Fcount is 13.371 > Ftable 3.13
The Influence of Influencers, Video Duration, and Discounts on Impulsive Buying of Bostanten Brand on TikTok Shop Rika Andriani Br Sinaga; Mariyudi Mariyudi; Sapna Biby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of influencers, video duration, and discounts on impulsive buying behavior of Bostanten products in TikTok Shop. The research was conducted using a quantitative approach with primary data collected through questionnaires distributed to 100 respondents who had previously purchased Bostanten products. Multiple linear regression analysis with SPSS version 25.0 was employed to test the proposed hypotheses. The findings indicate that influencers have a positive and significant effect on impulsive buying (p-value 0.002 < 0.05; t-value 1.756 > t-table 1.665). Video duration also shows a significant and positive impact (p-value 0.004 < 0.05; t-value 2.943 > t-table 1.665). Similarly, discounts significantly influence impulsive buying (p-value 0.001 < 0.05; t-value 3.327 > t-table 1.665). The adjusted R² value of 0.583 demonstrates that 58.3% of impulsive buying behavior can be explained by the independent variables, while the remaining 41.7% is influenced by other factors not included in this model. These results highlight the importance of social media marketing strategies, especially the role of influencers, engaging video content, and price promotions, in shaping consumer impulsive buying decisions. The study contributes to the understanding of digital marketing effectiveness and provides insights for practitioners in designing promotional strategies on social commerce platforms such as TikTok Shop.
PENGARUH PRODUK WISATA, CITRA DESTINASI, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA PANTAI BABANG DI KABUPATEN SIMEULUE Tia Riska Ayunda; Rusydi Abubakar; Sapna Biby; Chalirafi Chalirafi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of tourism products, destination image, service quality, and word of mouth on tourists’ visiting decisions to Babang Beach, Simeulue Regency. The research employed a quantitative approach by distributing questionnaires to 100 respondents and analyzing the data using multiple linear regression. The results show that all four variables have a significant effect, both simultaneously and partially, with a coefficient of determination (R²) of 0.634. Service quality emerged as the dominant factor with a regression coefficient of 0.306 and a significance value of 0.001. These findings indicate that improving service quality, strengthening destination image, developing tourism products, and enhancing word of mouth are crucial in encouraging tourists’ visiting decisions to Babang Beach.  
THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS Ikramuddin; Aini Liza; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.937

Abstract

This study aims to analyze the influence of mobile marketing, e-service quality, and cost on customer satisfaction among DANA application users, specifically students of the Faculty of Economics and Business at Malikussaleh University. A quantitative method was used through a survey of 114 respondents. Multiple linear regression analysis revealed that all three independent variables have a positive and significant effect on customer satisfaction. Mobile marketing and cost have the strongest influence, followed by e-service quality. These findings suggest that enhancing mobile marketing strategies, service quality, and cost efficiency can improve customer satisfaction with the DANA application. The results provide valuable insights for DANA managers to improve digital service quality.
THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP Sri Sauzi Amalia; Muchsin; Mohd. Heikal; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1026

Abstract

The purpose of this study is to determine and analyze the influence of product design, price, and promotion on impulsive buying of The Originote products in TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had purchased The Originote products in TikTok Shop. Respondents used in this study amounted to 112 people. Primary data in this study were collected by means of questionnaires or distributing questionnaires and secondary data obtained from journals and internet media. The data analysis techniques used were multiple linear regression analysis methods, classical assumption tests, validity and reliability tests, research hypothesis tests, and coefficients of determination using the SPSS 26 program. This type of research is quantitative research. The results showed that partially product design (X1), price (X2), and promotion (X3) had a positive and significant effect on impulsive buying. Product design is the most dominant variable influencing impulsive buying of The Originote products in TikTok Shop among students of Economics and Business, Malikussaleh University. The adjusted R square value is 21.5% while the remaining 78.5% can be explained by other variables not examined in this study.
TRAINING OF TRAINERS (TOT) HEALTHY ISLAMIC BOARDING SCHOOL “SANTRI BERSERI” LHOKSEUMAWE CITY Sapna Biby; Ikramuddin; Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2249

Abstract

The development of education is very important in improving the capacity of human resources (HR) and the quality of human life. Dayah is one of the educational institutions that has the ability to improve the competitiveness of HR in the technological era. Furthermore, the quality of superior HR can be influenced by the quality of health of students and the environment of educational institutions. The offline TOT service program for serial students in Lhokseumawe City aims to provide knowledge and understanding to students and teachers in the Dayah environment. Through the offline Training of Trainers (TOT) for serial santri in Lhokseumawe City to change the lifestyle of students to be healthier so that it has an impact on improving the quality of life of students at Ulumuddin Dayah, Misbahul Ulum Dayah, Ihyaussunnah Dayah and Mataqu dayah in Lhokseumawe City. The offline Training of Trainers (TOT) program for serial santri is a partnership program between the Unilever Indonesia Foundation (YUI) with its partners Heartindo and the Ministry of Education and Culture and the Ministry of Religion. The output of the offline Training of Trainers (TOT) program for serial santri is expected to have an impact on improving the quality of health and education of santri, teachers and schools or dayah.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY Muhammad Nasrol; T.Edyansyah; Siti Maimunah; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 7 (2023): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i7.170

Abstract

This study aims to examine and analyze the effect of product quality, brand image, and consumer satisfaction on consumer loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative method and the sampling technique is Incidental Sampling, then the data collection technique uses a questionnaire using a Likert scale. The results of the study explain that in the Product Quality variable (X1) Partially Product Quality has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted, then on the Brand Image variable (X2) Brand Image has a partially positive and significant effect on Consumer Loyalty (Y) with Ho rejected and Ha accepted , then on the Consumer Satisfaction variable (X3 ) Consumer Satisfaction has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted , then simultaneously Product Quality (X1), Brand Image (X2), and Consumer Satisfaction (X3) have a positive and significant effect on Consumer Loyalty (Y) in the Lhoksukon City Community.
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
Co-Authors Agustinawati Aini Liza Aulia Ul Mursalin Ayu Sahara Chalirafi, Chalirafi Dedi Supoyo Farah Aidilla Heriyana Hilmi Ikramuddin, Ikramuddin Jullimursyida Khairil Anwar M.Subhan Mariyudi Mariyudi Mariyudi Mohd Heikal Mohd. Heikal MUCHSIN Muhammad Nasrol Munandar Nadya Restianda Naufal Bachri, Naufal Nurainun Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rika Andriani Br Sinaga Rosa Zachrul Phonna Rusydi Abubakar Safrina Safrina Saharuddin Saleha Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Wahyuddin Zikra Bunga Afsara