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All Journal Jurnal Manajemen Jurnal Ilmiah Ecobuss Review of Management and Entrepreneurship Jurnal Atma Inovasia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Review of Management, Accounting, and Business Studies
Vonezyo Yupanzara Dharomesz
Universitas Atma Jaya Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Strategi Pemasaran dan Pengolahan Limbah Kopi Gunung Gambar Dharomesz, Vonezyo Yupanzara
Jurnal Atma Inovasia Vol. 3 No. 3 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i3.5940

Abstract

This journal is made for the Community Service Work of Universitas Atma Jaya Yogyakarta’s students to assist the community to develop the potential of their village. This work is conducted in Kampung Village, Ngawen District, Gunung Kidul Regency, Special Region of Yogyakarta. In this study, a work program is performed by doing marketing strategies and processing of Gunung Gambar coffee waste. Several things to be considered are the village infrastructure, facilities, and village potentials that are owned and need to be developed. The result of this work is the opportunity which can be further developed by the local community so that it can be implemented by them. The village of Kampung has the potential of Mount Gambar's tourist attraction that hopefully with the tourism development strategy it is expected to be one of the new sources of livelihood in the village.
PELATIHAN STRATEGI BISNIS MODEL CANVAS (BMC) PADA UMKM BINAAN GEREJA KATOLIK SANTO ALOYSIUS GONZAGA MLATI YOGYAKARTA Noventa, Oscar Chrismadian; Sasmita, Raymundo Patria Hayu; Adyantari, Api; Dharomesz, Vonezyo Yupanzara
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 05 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i05.816

Abstract

Pengabdian Masyarakat di Gereja Katolik Santo Aloysius Gonzaga Mlati bertujuan membantu para pelaku UMKM untuk dapat mengelola bisnis dan mengembangkan usahanya melalui perencanaan yang sistematis dan terstruktur. Tools yang digunakan dalam membuat perencanaan bisnis ini adalah Bisnis Model Canvas (BMC) yang terdiri dari 9 bagian. Setiap bagian dalam BMC bertujuan mempermudah para pelaku UMKM menentukan cara dalam mengapai tujuan bisnisnya yaitu bisnis yang berkesinambungan dan mempunyai daya saing usaha. Materi pelatihan berfokus pada 9 bagian dalam BMC serta penjelasan dan contoh untuk masing-masing bagian dalam BMC. Kegiatan pelatihan dan pendampingan menggunakan metode partisipatif sehingga terjadi diskusi yang bersifat dua arah. Sehingga terjadi keterlibatan aktif dari pelaku UMKM dalam membuat perencanaan bisnis menggunakan Bisnis Model Canvas. Sehingga pelaku UMKM dapat memperoleh pemahaman yang jelas mengenai kondisi usahanya baik dari sisi internal maupun eksternal. serta dilakukan pendampingan dan evaluasi terhadap Bisnis Model Canvas yang telah dibuat oleh pelaku UMKM.
PELATIHAN PUBLIC SPEAKING DAN PERSONAL BRANDING DI SMA SANTA MARIA YOGYAKARTA Pramusiwi, Aloysia Desy; Adyantari, Api; Budiyono, Elizabeth Fiesta Clara Shinta; Sasmita, Raymundo Patria Hayu; Pradana, Bartolomeus Galih Visnhu; Putra, Tegar Satya; Mayasari, Agatha; Aji, Mario Rosario Wisnu; Pratama, Yohanes Mario; Dharomesz, Vonezyo Yupanzara
Jurnal Pengabdian Masyarakat Berkarya Vol. 3 No. 04 (2024): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v3i04.1213

Abstract

This community service activity aims to provide knowledge and develop abilities, as well as motivate high school students in terms of public speaking and self-imaging. This community service activity was carried out at Santa Maria High School Yogyakarta. The method of implementation is collecting initial data, analyzing problems, formulating solutions, and implementing training with a focus on improving the soft skills of the students. The results of this service, the school was very welcomed, and the students participated in the training and mentoring with great enthusiasm. As a result, the students consider that public speaking skills are important to master from an early age because these skills have many crucial benefits for their personal and professional development. Not only that but building their personal branding as early as high school is useful for positively establishing their own identity and reputation, as well as preparing them for a future in the competitive world of work. Having a good self-image can give students a leg up in securing scholarships, college places, or jobs.
Gen Z’s purchase intention: Does Tiktok’s advertising value impact them? Dharomesz, Vonezyo Yupanzara
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5150

Abstract

In the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on the factors of informativeness, irritation, entertainment, and trendiness. Through a quantitative survey-based approach with 130 respondents, structural equation modeling was employed to analyze the data. The findings revealed that informativeness positively influenced advertising value, while irritation diminished it. Additionally, entertainment and trendiness enhanced advertising value, ultimately leading to a positive impact on purchase intention. This underscored the significance of crafting engaging and relevant advertisements on TikTok to effectively connect with Generation Z consumers. The study contributed to a deeper understanding of the complexities of advertising value in the digital era and provided insights for marketers to refine their strategies for maximum impact in the evolving digital marketplace. Further research could explore these factors across diverse digital platforms to enrich our understanding of their influence on consumer behavior, particularly among Generation Z, who were avid consumers of online content.
Upaya Penguatan Literasi Keuangan dan Budaya Sadar Pajak untuk Pengembangan Soft Skill Siswi di SMA Santa Maria Yogyakarta Budiyono, Elizabeth Fiesta Clara Shinta; Pramusiwi, Aloysia Desy; Adyantari, Api; Sasmita, Raymundo Patria Hayu; Mayasari, Agatha; Aji, Mario Rosario Wisnu; Pratama, Yohanes Mario; Dharomesz, Vonezyo Yupanzara; Pradana, Bartolomeus Galih Visnhu; Putra, Tegar Satya
Jurnal Atma Inovasia Vol. 4 No. 6 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i6.10068

Abstract

Saat ini peningkatkan literasi keuangan dan kesadaran pajak di kalangan siswi/i adalah hal mendesak agar mereka dapat mengelola keuangan pribadi dengan bijak dan memahami peran pajak dalam pembangunan masyarakat.Program ini bertujuan untuk mengembangkan literasi keuangan dan budaya sadar pajak sebagai upaya penguatan soft skill di SMA Santa Maria Yogyakarta. Literasi keuangan yang baik sangat penting untuk mempersiapkan siswa/i dalam mengelola keuangan pribadi dan memahami pentingnya pajak dalam pembangunan negara. Melalui program edukasi yang melibatkan berbagai metode dan simulasi dimana siswi diajak untuk memahami konsep dasar keuangan dan kewajiban perpajakan. Program ini diharapkan dapat meningkatkan kesadaran siswa akan pentingnya pengelolaan keuangan yang bijak serta tanggung jawab sosial melalui pembayaran pajak. Hasil dari program pengabdian kepada masyarakat ini menunjukkan bahwa penguatan literasi keuangan dan budaya sadar pajak sangat penting dilakukan guna meningkatkan pengembangan soft skill siswa, yang pada akhirnya dapat mendukung mereka menjadi individu yang lebih bertanggung jawab dan berdaya saing di masa depan. Dengan demikian, integrasi pendidikan literasi keuangan dan pajak menjadi langkah strategis dalam mencetak generasi muda yang cerdas dan sadar akan kewajiban mereka di kemudian hari.
Does Content Marketing on TikTok Impacts Female Gen Z’s Engagement? Dharomesz, Vonezyo Yupanzara
Ecobuss Vol 12 No 2 (2024): Jurnal Ilmiah Ecobuss, Volume 12, No 2, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i2.2175

Abstract

This research examines the interactions between ads and young female TikTok users. Like social media platforms, content marketing has become very popular, encompassing the creation and dissemination of valuable, relevant, and consistent information over time. This revolutionary approach by TikTok to marketing allows marketers to interact with younger audiences via interactive content marketing. Specifically, this study uses a quantitative methodological framework in surveying 256 Generation Z females on TikTok about their content marketing consumption patterns and engagement. The research employs SEM using SmartPLS to explore the relationships between content marketing and customer engagement. The study findings are expected to demonstrate how well-focused content strategies can foster stronger ties leading to higher rates of brand involvement among female Generation Z TikTok users. According to this prediction, TikTok's content marketing significantly positively affects consumer engagement for female Gen Z users.
Panduan Pengelolaan Hasil Budidaya Ayam Broiler Sebagai Salah Satu Potensi Peternakan Dharomesz, Vonezyo Yupanzara; Yohanes Celvin Arysandi Seran; Riska Dian Nurmalitasari; Priska Anggita; Eunike Catherine Chandra; Asa Nadia Retnandita; Adelard Khairu Aristeya; Valentinus Quinno Chrisatmana; Ester Deborah Maki; Hosea Aldo Wahyu Raditya; Divo Dewa Nugraha
Jurnal Atma Inovasia Vol. 5 No. 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i2.5941

Abstract

Universitas Atma Jaya Yogyakarta melaksanakan Tri Dharma Perguruan Tinggi melalui Program Pengabdian kepada Masyarakat (PPM) yang diwajibkan. PPM ini mengusung tema Society 5.0 pada periode PPM 81 yang dilaksanakan pada bulan Februari sampai dengan Juni 2022 dengan melibatkan 100 kelompok yang terdiri dari 10 sampai dengan 11 mahasiswa. Permukiman Jurangjero terletak di Kecamatan Ngawen, Daerah Istimewa Yogyakarta, Kabupaten Gunungkidul. Data Kependudukan Daerah Istimewa Yogyakarta Tahun 2021 menyebutkan bahwa jumlah penduduk Desa Jurangjero sebanyak 4.715 jiwa yang terdiri dari 2.344 jiwa laki-laki dan 2.371 jiwa perempuan. Desa Jurangjero memiliki potensi pemanfaatan yang sangat luas yaitu pariwisata, pertanian, dan peternakan. Kelompok 28 mengidentifikasi tiga potensi Desa Jurangjero dan membuat rencana pengembangan amenitas wisata dari hamparan perbukitan Gunung Gambar, pengolahan daging olahan dari peternakan ayam pedaging, serta budidaya jagung dan padi dengan memanfaatkan sumber daya alam dan sumber daya manusia yang dimiliki desa.
Impulsive Buying Behavior in Live-Streaming Shopping Mechanism: Do Fear of Missing Out Matter? Adyantari, Api; Nugraha, Anastasius Yuan Cahya Didalunanda Eka; Dharomesz, Vonezyo Yupanzara
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5125

Abstract

The aim of this study is to examine the factors influencing young consumers' impulsive buying behavior during TikTok Shop live-streaming flash sales, focusing on the effects of scarcity, discounts during live-streaming sales (DOLS), and fear of missing out (FoMO). The research targets Generation Y and Z, known for their high engagement with digital platforms. Using the Stimulus-Organism-Response (SOR) theory, the study explores how these factors interact to drive impulsive purchases. Data were collected from 295 respondents via an online survey and analyzed using SEM-PLS method to assess the relationships between the variables. The results indicate that both scarcity and DOLS significantly heighten FoMO, which acts as a psychological trigger for impulsive buying behavior. FoMO mediates the effect of scarcity and discounts on impulsive purchases, where scarcity creates urgency by limiting product availability, and DOLS entice consumers with time-sensitive deals. Additionally, the interactive nature of live-streaming enhances these effects by enabling real-time engagement with sellers. This study underscores the psychological impact of FoMO in live-stream shopping and provides valuable insights for marketers seeking to optimize social commerce strategies on platforms like TikTok.
MEMBANGUN IDENTITAS MEREK: KONSEP DAN PRAKTIK BAGI UMKM DI YOGYAKARTA Wardhana, Daniel Yudistya; Chrismadian Noventa, Oscar; Novianto Hariwibowo, Ignatius; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius; Aribawa, Dwitya; Adyantari, Api; Yupanzara Dharomesz, Vonezyo; Desy Pramusiwi, Aloysia
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1722

Abstract

This community service program is a collaboration between the Community Service Team of the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta (FBE UAJY) and the Socio-Economic Development Team (PSE) of Paroki St. Yusup Binta ran. The focus of the activities includes developing brand identity, creating a unique value proposition, and utilizing brands as a means of marketing communication to increase consumer purchase ng power. Through this approach, SMEs are encouraged to understa nd the strategic role of branding not only as a business identity, but also as an instrument to build trust, loyalty, and competitive advantage. With the right branding strategy, SMEs are expected to be able to strengthen their market position, increase their adaptability in the digital era, and create a positive image in the minds of consumers which has implications for increasing commitment to the brand. This program adopts Participatory Action Research (PAR) with a structu red implementation and based on actual needs, so that it is expected to have a direct impact on the development of SMEs and strengthen their competitiveness the increasingly competitive market dynamics.
PENGARUH PENGALAMAN PENGGUNA DAN KUALITAS LAYANAN TERHADAP PENGINGATAN KEMBALI MEREK GRAB Dharomesz, Vonezyo Yupanzara
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i2.3309

Abstract

This research aims to examine the impact of user experience and service quality on brand recall on Grab mobile apps. A total of 261 users of Grab mobile apps, were used as the sample based on criteria determined in the study such as gender, age by generation, occupation, and income. Hypothesis testing in this research is using logistic regression analysis techniques with SPSS. The results of the study found that the user experience of Grab mobile apps had a positive and significant impact on brand recall. Service quality influences brand recall of Grab on all four services. It can be mentioned that brand recall on online mobile application-based transportation services Grab is easier to recall for its users to use.
Co-Authors Adelard Khairu Aristeya Adyantari, Api Aloysia Desy Pramusiwi asa nadia retnandita Bartolomeus Galih Visnhu Pradana Budi Suprapto Budiyono, Elizabeth Fiesta Clara Shinta Chrismadian Noventa, Oscar Daniel Yudistya Wardhana, Daniel Yudistya Divo Dewa Nugraha Dwitya Aribawa, Dwitya Ester Deborah Maki Eunike Catherine Chandra Hosea Aldo Wahyu Raditya Indra Kristianto, Ignatius Mario Rosario Wisnu Aji Mayasari, Agatha Noventa, Oscar Chrismadian Novianto Hariwibowo, Ignatius Nugraha, Anastasius Yuan Cahya Didalunanda Eka Pramusiwi, Aloysia Desy Priska Anggita Putra, Tegar Satya Riska Dian Nurmalitasari Sari, SE., MBA., Nadia Nila Sasmita, Raymundo Patria Hayu Valentinus Quinno Chrisatmana Yohanes Celvin Arysandi Seran Yohanes Mario Pratama Yustino Setiawan, Wimpie