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All Journal Stability: Journal of Management and Business Revenue: Jurnal Manajemen Bisnis Islam Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Atma Inovasia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya
Pramusiwi, Aloysia Desy
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Role of Employer Brand Attractiveness in Attracting Generation Z's Interest in Applying to Startup Companies Kesumahurip, Ade Wedhar Puji; Paramanda, Nyoman Putri Vidya; Pramusiwi, Aloysia Desy
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.24221

Abstract

In this era of intense business competition, having quality human resources is critical to company success. To have quality human resources, employer brand attractiveness becomes crucial in attracting the intention of applying for prospective employees, especially Generation Z. There are five dimensions in employer brand attractiveness: value of interest, social value, economic value, development value, and value of cooperation. There are five dimensions of employer brand attractiveness: value of interest, social value, economic value, development value, and value of collaboration. This study examines each dimension of employer brand attractiveness on the intention to apply for prospective employees, especially Generation Z in startup companies. Purposive sampling was used for this research survey, and 125 Generation Z respondents who live in Yogyakarta were obtained. SEM analyzed data with Smart PLS. The results of this study show that social value and economic value do not affect the intention to apply to startup companies in Generation Z, while the value of interest, development value, and value of cooperation affect the intention to apply to startup companies in Generation Z. 
Kebon Empring Market as Tourism Potential in Srimulyo Village Pramusiwi, Aloysia Desy
Jurnal Atma Inovasia Vol. 2 No. 4 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i4.5508

Abstract

Srimulyo Village is located in Piyungan District, Bantul Regency, Special Region of Yogyakarta. By using the service method, various potentials can be obtained such as agriculture, plantations, animal husbandry, and tourism. In agriculture, land use in the southern part of Srimulyo village is dominated by dry land agriculture, while the northern part is dominated by wetland agriculture in the form of irrigated rice fields. The main commodities of dry land agriculture in Srimulyo Village are secondary crops, while the main commodities of wetland agriculture in Srimulyo Village are rice and secondary crops. In the plantation sector, Srimulyo village produces guava, mango, rambutan, banana, and papaya. In addition to fruit, vegetables produced in Srimulyo Village include chili, long beans, onions, spinach, and so on. Srimulyo Village also has village potential in the form of its natural beauty in the tourism sector, such as Watu Amben Hill, Bukit Bintang, and Kebon Empring Market. The author also uses livestock manure to become compost, which is one of the potentials in the field of animal husbandry. It is hoped that the writing of this journal can be useful especially for the development of Srimulyo Village.
Pengoptimalisasi Potensi Desa Dlingo untuk Meningkatkan Kesejahteraan Masyarakat Pramusiwi, Aloysia Desy
Jurnal Atma Inovasia Vol. 2 No. 2 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v2i2.5509

Abstract

KKN is a mandatory activity that is done by the students by providing services for a community, the purpose of this is to apply and actualize every individual student service value in the form of an idea from the knowledge each of them has. KKN is done online, it is also known as KKN Society 5.0, online KKN is being done because of the COVID-19 pandemic that is currently happening. Dlingo Village, Kapanewon Dlingo, Bantul Regency, Special Region of Yogyakarta, is a place that writers want to develop the village’s potential and make pocketbooks related to nature tourism from Dlingo Village. On the first project, discuss about the mapping of Dlingo Village potential from the cultural, natural, and art tourism and also culinary side of things, meanwhile the pocketbook discusses about Dlingo Village natural tourism in a more specific and detailed form. These two projects have a similarity with each other, that similarity is located in the explanation part of the e-book and the pocketbook that in general is a specific explanation that is meant to make the readers realizes Dlingo Village’s potential chronologically and systematically that makes them curious, so that they would eventually visit Dlingo Village.
Potensi Desa dan Pengolahan Pohon Kersen Desa Sitimulyo Kapanewon Piyungan Kabupaten Bantul Pramusiwi, Aloysia Desy
Jurnal Atma Inovasia Vol. 3 No. 6 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i6.7666

Abstract

Desa Sitimulyo adalah salah satu dari tiga desa yang terletak di Kapanewon Piyungan, Kabupaten Bantul, Daerah Istimewa Yogyakarta. Sebagian besar warga disini adalah petani. Dengan demikian, dapat dipahami potensi desa berupa hasil bumi merupakan sumber penghasilan pokok. Menyangkut potensi desa, terdapat potensi lain yakni pariwisata seperti Air Terjun Tuwondo Kami juga memfokuskan pada pengolahan Pohon Kersen sebagai alternatif khas yang bisa dikembangkan lebih lanjut. Informasi terkait sudah kami telusuri lebih lanjut melalui situs resmi maupun jurnal yang mendukung topik pembahasan, sehingga dihasilkan luaran kelompok 02 KKN berupa jurnal, makalah, video, dan e-book yang dapat menjadi sarana informasi, referensi, inovasi pengembangan potensi Desa Sitimulyo ke depannya bagi pembaca secara umum dan masyarakat Desa Sitimulyo secara khusus.
Upaya Penguatan Literasi Keuangan dan Budaya Sadar Pajak untuk Pengembangan Soft Skill Siswi di SMA Santa Maria Yogyakarta Budiyono, Elizabeth Fiesta Clara Shinta; Pramusiwi, Aloysia Desy; Adyantari, Api; Sasmita, Raymundo Patria Hayu; Mayasari, Agatha; Aji, Mario Rosario Wisnu; Pratama, Yohanes Mario; Dharomesz, Vonezyo Yupanzara; Pradana, Bartolomeus Galih Visnhu; Putra, Tegar Satya
Jurnal Atma Inovasia Vol. 4 No. 6 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i6.10068

Abstract

Saat ini peningkatkan literasi keuangan dan kesadaran pajak di kalangan siswi/i adalah hal mendesak agar mereka dapat mengelola keuangan pribadi dengan bijak dan memahami peran pajak dalam pembangunan masyarakat.Program ini bertujuan untuk mengembangkan literasi keuangan dan budaya sadar pajak sebagai upaya penguatan soft skill di SMA Santa Maria Yogyakarta. Literasi keuangan yang baik sangat penting untuk mempersiapkan siswa/i dalam mengelola keuangan pribadi dan memahami pentingnya pajak dalam pembangunan negara. Melalui program edukasi yang melibatkan berbagai metode dan simulasi dimana siswi diajak untuk memahami konsep dasar keuangan dan kewajiban perpajakan. Program ini diharapkan dapat meningkatkan kesadaran siswa akan pentingnya pengelolaan keuangan yang bijak serta tanggung jawab sosial melalui pembayaran pajak. Hasil dari program pengabdian kepada masyarakat ini menunjukkan bahwa penguatan literasi keuangan dan budaya sadar pajak sangat penting dilakukan guna meningkatkan pengembangan soft skill siswa, yang pada akhirnya dapat mendukung mereka menjadi individu yang lebih bertanggung jawab dan berdaya saing di masa depan. Dengan demikian, integrasi pendidikan literasi keuangan dan pajak menjadi langkah strategis dalam mencetak generasi muda yang cerdas dan sadar akan kewajiban mereka di kemudian hari.
Optimalisasi Penyampaian Informasi BUMDes Amarta melalui Transformasi Visual Menggunakan Canva Pramusiwi, Aloysia Desy; Wardhana, Daniel Yudistya; Handoko, Debora Wintriarsi; Aribawa, Dwitya
Jurnal Atma Inovasia Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i1.10159

Abstract

Perkembangan teknologi digital telah mendorong kebutuhan akan penyebaran informasi yang inovatif, terutama bagi lembaga komunitas seperti Badan Usaha Milik Desa (BUMDes) yang berupaya meningkatkan pendapatan dan kesejahteraan sosial desa. Kegiatan pengabdian kepada masyarakat ini berfokus pada transformasi media visual menggunakan aplikasi Canva, untuk meningkatkan efektivitas komunikasi penyampaian informasi oleh BUMDes Amarta kepada pemangku kepentingan eksternal. Luaran kegiatan ini adalah Materi dan Modul Pembelajaran Digital dengan transformasi media visual, dengan tujuan peningkatan jangkauan informasi melalui perhatian, ketertarikan, serta keterlibatan audiens dalam meningkatkan kesadaran akan inisiatif keberlanjutan BUMDes. Kegiatan pengabdian kepada masyarakat ini menyimpulkan bahwa penggunaan media visual dalam penyampaian informasi lembaga komunitas, seperti BUMDes Amarta, mendorong praktik berkelanjutan di organisasi masyarakat, memberikan model yang dapat direplikasi bagi lembaga sejenis.
PELATIHAN CANVA: PENGEMBANGAN KETERAMPILAN DIGITAL UNTUK SISWI SMA SANTA MARIA YOGYAKARTA Dharomesz, Vonezyo Yupanzara; Pratama, Yohanes Mario; Aji, Mario Rosario Wisnu; Mayasari, Agatha; Pramusiwi, Aloysia Desy; Adyantari, Api; Pradana, Bartolomeus Galih Visnhu; Budiyono, Elizabeth Fiesta Clara Shinta; Sasmita, Raymundo Patria Hayu; Putra, Tegar Satya
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 04 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i04.1216

Abstract

Starting with understanding the importance of technological skills in the modern workplace, this community service targets Santa Maria High School Yogyakarta students to gain better knowledge and skills in using Canva to make presentations and create the curriculum vitae. Focuses on transferring knowledge and technical skills and aims to improve students' critical thinking and problem-solving abilities. Students are encouraged to develop their creativity and think outside the box when presenting information and completing specific tasks and preparing to enter the workforce or continue their studies at a higher education level. It directly benefits students' technological skills and has a significant long-term impact, with increased hard skills in Canva and honed problem-solving abilities. This community service contributes positively to strengthening the relationship between schools and the world of work by ensuring that high school graduates have skills relevant to current industry needs.
PENINGKATAN KAPASITAS PENGELOLAAN SDM MELALUI JOB COMPETENCY PROFILE ANALYSIS Pramusiwi, Aloysia Desy; Harsiwi, Theresia Agung Maryudi
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 06 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i06.1852

Abstract

This community service program aims to support the development of the human resource management system at PT Acasia Sanjaya Suryatama and the Direktorat Sekolah Sanjaya. The existing HR management system remains limited and primarily administrative in nature, resulting in several aspects of human resource management not being properly implemented due to operational constraints. To address these challenges, the Community Service Team from the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta, designed a workshop focusing on the formulation of a job competency profile analysis. The outcomes of the workshop, competency analysis, in-depth discussions and constructive feedback, significantly enhanced participants’ comprehensive understanding of the importance of identifying both core and functional competencies as key elements in achieving the organization’s overall objectives.
Co-Authors Adyantari, Api Bartolomeus Galih Visnhu Pradana Budiyono, Elizabeth Fiesta Clara Shinta Daniel Yudistya Wardhana, Daniel Yudistya Dwitya Aribawa, Dwitya Handoko, Debora Wintriarsi Harsiwi, Theresia Agung Maryudi Kesumahurip, Ade Wedhar Puji Mario Rosario Wisnu Aji Mayasari, Agatha Paramanda, Nyoman Putri Vidya Putra, Tegar Satya Putranta, Martinus Parnawa Sasmita, Raymundo Patria Hayu Tegar Satya Putra Vonezyo Yupanzara Dharomesz Yohanes Mario Pratama