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All Journal MANAJEMEN Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal bintang manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Padamu Negeri Global Leadership Organizational Research in Management Jurnal Publikasi Ekonomi dan Akuntansi
Maruji Pakpahan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Rekrutmen, Pengembangan Karir, Dan Pelatihan Terhadap Kepuasan Kerja (Studi Kasus pada Karyawan PT Sembilan Puluh Enam Derajat di Jakarta Selatan) Aris, Aris Wahyu Kuncoro; Maruji Pakpahan; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Jesshinta Wendy Sari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2188

Abstract

This study aims to determine the effect of Recruitment, Career Development, and Training on Job Satisfaction. Using the Non Probability Sampling technique using the saturation method. The population in this study were 87 employees of PT Ninety Six Degrees (Flash Coffee) South Jakarta. This research was conducted using multiple linear regression methods assisted by the SPSS version 25 program and Microsoft Excel 2016. The results showed that Recruitment (X1) had a significant effect on Job Satisfaction (Y), Career Development (X2) had a significant effect on Job Satisfaction (Y), and Training (X3) has a significant effect on Job Satisfaction (Y).
Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1382

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.
Pengaruh Media Sosial Instagram, Citra Merek, dan Inovasi Produk terhadap Keputusan Pembelian : Studi pada Konsumen X Blok Y Aditya Salsabila; Ravindra Safitra Hidayat; Maruji Pakpahan
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3264

Abstract

This study aims to analyze the influence of Instagram social media, brand image, and product innovation on consumer purchasing decisions at Xlocated in Blok M Plaza, South Jakarta. The background of this study is based on the increasingly fierce competition in the culinary industry, especially in pastry products. This competition requires business actors to have the right marketing strategy, not only in terms of promotion, but also in maintaining brand quality and presenting product innovations that suit consumer needs. In the current digital era, social media has become one of the most powerful tools to influence consumer behavior. The research method uses a quantitative approach with a survey technique by distributing questionnaires to 100 respondents who are Xconsumers. The research instrument was compiled using a Likert scale, then the collected data were analyzed using the multiple linear regression method with the help of the SPSS application. This analysis aims to see how much influence the independent variables, namely Instagram social media, brand image, and product innovation have on the dependent variable, namely purchasing decisions. The results of the study show that all three variables have a positive and significant effect on consumer purchasing decisions. This means that the better the marketing strategy through Instagram, the stronger the brand image built, and the higher the level of product innovation, the consumer purchasing decisions will increase. These findings highlight the importance of integrating digital marketing with product development to achieve competitive advantage. The findings of this study provide practical implications for businesses, particularly in the culinary industry, to focus more on digital marketing strategies and product innovation that can meet consumer preferences and strengthen brand positioning in the market.
Pengaruh Citra Merek, Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: (Studi Pada Pengguna Jasa PT Serasi Manunggal Sejahtera Cikokol, Tangerang Banten) Arif Prasetiyo; Ravindra Safitra Hidayat; Maruji Pakpahan; Feby Lukito Wibowo
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bxby5813

Abstract

This study examines the effect of brand image, promotion, and service quality on customer satisfaction at PT Serasi Manunggal Sejahtera. The research employed a quantitative method with purposive sampling, involving 100 respondents determined using the Lemeshow formula. Data were collected through a Likert-scale questionnaire and analyzed using Microsoft Excel 2019 and SPSS 25. The analysis included validity, reliability, normality, and heteroscedasticity tests, along with t-tests, determinant tests, and multiple regression analysis. The results show that brand image (X1), promotion (X2), and service quality (X3) each have a significant positive effect on customer satisfaction.
PERBAIKAN INFRASTRUKTUR AIR BERSIH DAN FASILITAS DESA DI GUNUNG BUNDER : MENUJU KESEJAHTERAAN PEDESAAN Dwi Kristanto; Yuni Kasmawati; Muhammad Jusmansyah; Aris Wahyu Kuncoro; Said Said; Maruji Pakpahan
Jurnal Padamu Negeri Vol. 1 No. 3 (2024): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/49607388

Abstract

Community Service Activities (PKM) with the theme "Improvement of Clean Water Infrastructure and Village Facilities in Gunung Bunder: Towards Rural Welfare" aims to improve access to clean water and improve village facilities in the area to enhance the welfare of rural residents. This PKM involves collaboration between academics, students, local government, and the community in designing and implementing various infrastructure improvement programs. The methods used in this activity include field surveys, interviews with the community, data analysis, and active participation from various stakeholders. The results of this PKM show a significant improvement in access to clean water and the improvement of village facilities in Gunung Bunder. The impact of these efforts is not only seen in the physical improvement of infrastructure but also in the improvement of the welfare and quality of life of the community. Through a participatory and sustainable approach, the PKM "Improvement of Clean Water Infrastructure and Village Facilities in Gunung Bunder" has successfully created positive changes in efforts to achieve rural welfare. This activity is also expected to inspire similar efforts in other rural areas and serve as a first step in building a more independent, sustainable, and prosperous village.  
Keterkaitan Employer Branding, Psychological Empowerment, dan Job Crafting dengan Kepuasan Kerja Karyawan di Era Digital Dwi Kristanto; Hasan Ipmawan; Maruji Pakpahan; Aris wahyu Kuncoro
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee job satisfaction plays a crucial role in increasing productivity and retention. Factors such as Employer Branding, Psychological Empowerment, and Job Crafting are believed to have a positive influence on job satisfaction. This study aims to examine the influence of these three factors on job satisfaction among non-production employees at PT Surya Toto Indonesia Tbk. This study used a survey method with questionnaires completed by 98 non-production employees selected from a total sample. Data were analyzed using SPSS to test validity, reliability, and the interrelationships between the variables. The results showed that Employer Branding, Psychological Empowerment, and Job Crafting have a positive and significant influence on employee job satisfaction. These findings suggest that companies that have a positive image, empower employees, and provide freedom to customize their work can increase job satisfaction.
Pengaruh Rekrutmen, Pengembangan Karir, Dan Pelatihan Terhadap Kepuasan Kerja (Studi Kasus pada Karyawan PT Sembilan Puluh Enam Derajat di Jakarta Selatan) Aris, Aris Wahyu Kuncoro; Maruji Pakpahan; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Jesshinta Wendy Sari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2188

Abstract

This study aims to determine the effect of Recruitment, Career Development, and Training on Job Satisfaction. Using the Non Probability Sampling technique using the saturation method. The population in this study were 87 employees of PT Ninety Six Degrees (Flash Coffee) South Jakarta. This research was conducted using multiple linear regression methods assisted by the SPSS version 25 program and Microsoft Excel 2016. The results showed that Recruitment (X1) had a significant effect on Job Satisfaction (Y), Career Development (X2) had a significant effect on Job Satisfaction (Y), and Training (X3) has a significant effect on Job Satisfaction (Y).
Pengaruh Viral Marketing, Brand Ambassador dan Kemudahan Penggunaan terhadap Keputusan Generasi Z Menggunakan Aplikasi Allo Bank Muslikhah Fitri Wilarto; Maruji Pakpahan; Yugi Setyarko
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5877

Abstract

This study aims to examine the effect of Viral Marketing, Brand Ambassador, and Perceived Ease of Use on Generation Z’ decision to use the Allo Bank application. This research employs a quantitative research design and uses a purposive sampling technique. The population in this study is unknown. A total of 105 respondents were selected as the sample using a non-probability sampling method and the Lemeshow formula. Data were collected by distributing questionnaires. The research instrument was a questionnaire measured using a Likert scale. The data were analyzed using SPSS version 26 and Microsoft Excel. The results indicate that, partially, Viral Marketing has a significant effect on the decision to use the application, Brand Ambassador has a significant effect on the decision to use the application, and Perceived Ease of Use has a significant effect on the decision to use the application.
Pengaruh Product Variety, Online Customer Review dan Fear of Missing Out (FOMO) Terhadap Impulse Buying Brand Glad2glow pada Platform Tiktok Tri Indah Susilowati; Maruji Pakpahan; Yugi Setyarko
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1287

Abstract

This study aims to analyze the influence of product variety, online customer reviews, and Fear of Missing Out (FOMO) on impulse buying behavior for Glad2Glow brand products on the TikTok platform. This study uses a quantitative approach with an associative research design. The population in this study is not precisely known, so the sample was determined using a non-probability sampling technique with the Lemeshow formula, resulting in 105 respondents as the research sample. Data were collected by distributing questionnaires to TikTok users who had purchased Glad2Glow products. Next, the data were analyzed using statistical software to test validity, reliability, and the influence between variables through multiple linear regression analysis. The results showed that partially, product variety had a positive and significant effect on impulse buying, meaning that the more diverse the products offered, the higher the tendency for impulsive buying. Online customer reviews were also shown to have a positive and significant effect, demonstrating the importance of information and experiences of other consumers in triggering spontaneous purchasing decisions. In addition, FOMO had a positive and significant effect on impulse buying, indicating that the psychological drive to keep up with trends also increases consumptive behavior. Simultaneously, these three variables had a positive and significant effect on impulse buying.
Co-Authors Aditya Salsabila Agus Sriyanto Arif Prasetiyo Aris Wahyu Kuncoro Astrid Dita Hakim Dwi Kristanto Feby Lukito Wibowo Hasan Ipmawan Hidayat, Ravindra Safitra Jesshinta Wendy Sari Koen Hendrawan M.Jusmansyah Muhammad Jusmansyah Muslikhah Fitri Wilarto Pambuko Naryoto SAID Said Said Tri Indah Susilowati Yugi Setyarko Yuni Kasmawati