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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Dan Kewirausahaan Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan West Science Business and Management West Science Journal Economic and Entrepreneurship PEDAMAS (Pengabdian Kepada Masyarakat) Management Studies and Business Journal Moneta : Journal of Economics and Finance NuCSJo : Nusantara Community Service Journal
Panjaitan, Feliks Anggia Binsar Kristian
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of the Role of Service Innovation and Product Quality in Revitalizing Culinary Business in Malang Adinugroho, Iwan; Panjaitan, Feliks Anggia Binsar Kristian; Samuddin, Syurwana Farwita; Sutanto, Himawan; Souisa, Wendy
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1498

Abstract

This study investigates the role of service innovation and product quality in revitalizing culinary businesses in Malang. Using a quantitative research design, data were collected from 66 culinary business owners and managers through a structured questionnaire, with responses measured on a 5-point Likert scale. The analysis, conducted using SPSS version 25, revealed that both service innovation and product quality significantly contribute to business revitalization, with product quality demonstrating a stronger influence. These findings highlight the importance of integrating innovative service delivery methods with consistent product quality to enhance customer satisfaction and sustain competitiveness. The study offers valuable insights for culinary entrepreneurs and policymakers aiming to foster sustainable growth in Malang's culinary industry.
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia Panjaitan, Feliks Anggia Binsar Kristian; Panjaitan, Hotman
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.004

Abstract

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.
Innovation Performance Measurement in Entrepreneurial Business: A Comparative Study between Start-ups and More Established Enterprises Mardiani, Eri; Dewi, A.Ratna Sari; Panjaitan, Feliks Anggia Binsar Kristian; Damau, Unika Oktaviani
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.302

Abstract

Innovation performance measurement is an important aspect of understanding and improving entrepreneurial success, which has implications for economic development, organizational growth, and community welfare. This study uses comprehensive bibliometric analysis to systematically review and analyze the literature on innovation performance measurement in entrepreneurial business. The research covers startups and established companies, aiming to uncover key themes, influential works, and an ever-evolving research landscape in this dynamic field. His methodological approach integrates bibliometric analysis and visualization using VOSviewer, which provides a holistic view of the intellectual structure in the domain. Key findings include the identification of thematic groups, influential authors, and important works, which provide valuable insights for academics, practitioners, and policymakers involved in fostering innovation and entrepreneurship.
PELATIHAN MELUKIS TAS KAIN SEBAGAI UPAYA PENINGKATAN EKONOMI KREATIF DI KELURAHAN PACAR KELING, SURABAYA Joko Priyono; Rudy Santoso; Hotman Panjaitan; Panjaitan, Feliks Anggia Binsar Kristian
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Peluang usaha dengan memanfaatkan bahan-bahan alternatif seharusnya dapat dimanfaatkan oleh masyarakat yang tinggal diperkotaan, karena melimpahnya bahan baku di sekitar tempat tinggal. Kegiatan pengabdian masyarakat ini berusaha memberi gambaran peluang usaha dengan memanfaatkan tas kain yang dilukis sebagai pengganti tas plastik yang mencemari lingkungan dan dapat menjadi peluang bisnis yang menguntungkan. Metode dalam pelatihan melukis dan menyampaikan peluang usaha dilakukan melalui metode ceramah, demonstrasi, praktek dan tanya jawab. Hasil Pengabdian kepada masyarakat ini menunjukkan ada peningkatan pengetahuan tentang cara melukis pada tas kain, peningkatan motivasi dalam berwirausaha pada ibu-ibu anggota PKK RT1 RW 9, Kelurahan Pacar Keling, Surabaya. Peserta yang telah mengikuti pelatihan sangat bersemangat dan antusias karena pelatihan ini belum pernah diadakan sebelumnya. Hasil pelatihan yang telah dilaksanakan sangat baik, dan diharapkan kedepannya untuk lebih memaksimalkan praktik lukis tas kain secara terus-menerus sehingga hasilnya lebih baik lagi.
Co-Authors ADINUGROHO, IWAN Damau, Unika Oktaviani Dewi, A.Ratna Sari Frans Sudirjo Himawan Sutanto, Himawan Hotman Panjaitan Hotman Panjaitan Isalman, Isalman Ittaqulah, Nurul Joko Priyono Juharsah Juharsah, Juharsah Lery, Mega Mardiani, Eri Muh Taufik Muhamat, Amirul Afif Pujiati, Tri Putri, Triwulandari Nehru Rudy Santoso Samuddin, Syurwana Farwita Souisa, Wendy Zaid, Sudirman