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All Journal Equator Journal of Management and Entrepreneurship JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Integra Jurnal ABDINUS : Jurnal Pengabdian Nusantara Buletin Poltanesa Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JGEN : Jurnal Pengabdian Kepada Masyarakat
Rawa, Ricola Dewi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Digital Content in Stimulating Visiting Decisions to Kampung Wisata Caping, Pontianak Arweni, Arweni; Hendharsa, Angga; Rawa, Ricola Dewi; S, Yuana
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8337

Abstract

This study examines the role of firm-generated content (FGC) and user-generated content (UGC) in influencing tourist visiting decisions to Kampung Wisata Caping, Pontianak. Using a quantitative survey of 166 respondents and analyzed with structural equation modeling (SEM-PLS), the results reveal that UGC significantly affects both visit intention and decision, whereas FGC only influences visiting decisions directly, not intentions. Furthermore, visit intention mediates the relationship between UGC and visiting decisions but not between FGC and visiting decisions. These findings highlight the complementary roles of FGC as informational validation and UGC as a driver of authentic engagement in tourism marketing.
Co-Authors Abda Abda Ariffin, Muchammad Arweni, Arweni Dami, Dami Hendarsa, Angga Hendharsa, Angga Hendharsa, Anggra Jaurino, Jaurino Kelvin , Kelvin Mursalin, Adi Nur Hidayat Octaviani, Dina Puspitasari, Nindy Rizal, Maulana F Rizal, Maulana Filani S, Yuana Setyo Gunawan, Setyo Sugiardi, Sigit Uray Andrey Indra Maulana Wibowo W, Irvan