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VILLAGE-OWNED ENTERPRISES STRATEGYIN EMPOWERING LOCAL COMMUNITIES "BENDO VILLAGE, KAPAS DISTRICT, BOJONEGORO DISTRICT. Hidayat, A. Taufiq; Fajar Surahman; Iki Yusran
⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities Vol. 1 No. 2 (2024)
Publisher : Universitas Kristen Cipta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71131/gk00yh25

Abstract

Hope of Village-Owned Enterprises applied by the grobogan reservoir tourism manager was able to empower local communities to be more productive whose output of the grobogan reservoir became a business entity owned by Bendo village which provided the largest village income outperforming the other Bendo village companies considering that other Bendo village businesses suffered losses like the rice barn Village-Owned Enterprises. The purpose of this study is to understand and describe: Strategies of Village-Owned Enterprises in Empowering Local Communities. Study of Grobogan Reservoir Tourism Management in Bendo Village, Kapas District, Bojonegoro Regency. The research method used is qualitative and the research subjects are informants who are clearly related to their duties and functions who can provide accurate and significant information relating to the strategy of the Grobogan Reservoir Village Owned Enterprise. Determination of the informants by means of purpose sampling. Based on the results of the study, the strategy used was SOS, meaning "Zinc is important for me". Starting from youth youth who are accustomed to meeting around the reservoir, then believe the reservoir can be turned into a tourist area, individual contribution capital without assistance from the village can attract visitors, the village finally provides assistance and is now a village-owned enterprise unit, the welfare of members of tourism organizations increases from 100 thousand / week to 300 thousand / week. The well-being of the local community came into being with various business stalls and stalls around the reservoir. The conclusion is that actions rationally based on clear goals and beliefs can arouse the spirit of making things happen, in this case empowering local communities through tourism development.
Digitalization of Micro, Small and Medium Enterprises And Its Implications for Social Mobility Hidayat, A. Taufiq; Khalilah Daud Isaac Makhmut; Laila Nur Azizah
⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities Vol. 2 No. 2 (2025)
Publisher : Universitas Kristen Cipta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71131/7rjnsj62

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy. However, challenges such as limited market access and resources often hinder their development. Digitalization is one solution to improve competitiveness and social mobility. Micro, Small, and Medium Enterprises (MSMEs) are productive businesses owned by individuals or small business entities with certain limitations in terms of assets and turnover, in accordance with Law Number 20 of 2008 concerning Micro, Small, and Medium Enterprises (MSMEs). They serve as the backbone of the Indonesian economy, contributing significantly to Gross Domestic Product (GDP) and providing employment. MSMEs still face various challenges, such as low digital literacy and difficulties in marketing and product innovation. The use of technology can be a solution for MSMEs to increase competitiveness and expand markets. This study aims to analyze the role of digitalization in driving the development of Micro, Small, and Medium Enterprises (MSMEs) and its implications for social mobility of entrepreneurs. This study uses a qualitative method with case studies of several MSMEs that have implemented digitalization. Data were collected through in-depth interviews with MSME owners and analysis of related documents. Digitalization is understood as the use of digital technology, particularly e-commerce platforms, social media, and digital financial services, which can open wider market access, increase business efficiency, and strengthen competitiveness. Using a qualitative approach and in-depth interviews with MSMEs, this study found that digitalization contributes significantly to increased income, expanded social networks, and changes in the socioeconomic status of the community. However, the study also revealed gaps in access to technology and digital skills that can widen the social gap between adaptive MSMEs and those left behind. The results of this study indicate that digitalization functions not only as an economic instrument but also as a crucial factor in encouraging social mobility, provided there is support from policies and programs to improve sustainable digital literacy