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All Journal Jurnal Studi Komunikasi Karimah Tauhid Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Sukarelawati
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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KEPERCAYAAN DAN KEPUASAN DALAM BERBELANJA KEBUTUHAN SECARA ONLINE Delieri Waruwu; Ali Alamsyah Kusumadinata; Sukarelawati
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 4 (2024): AGUSTUS - SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengguna internet menembus angka 196,7 juta atau 7,37% dari populasi penduduk. Kemudian berdasarkan data similiar web bahwa Shopee merupakan e-commerce dengan jumlah kunjungan situs terbanyak di Indonesia dengan meraih rata-rata 157,9 juta kunjungan perbulan, situs Tokopedia meraih rata-rata 117 juta kunjungan, situs Lazada 83,2 juta kunjungan, situs Blibli 25,4 juta kunjungan, dan situs bukalapak 18,1 kunjungan perbulan. Oleh karena itu hal ini menjadi menarik untuk melihat bagaimana perilaku masyarakat dalam mempercayai dan memenuhi kebutuhan secara online. Metode menggunakan teknik kauntitatif dengan menanyakan kepada mahasiswa di lingkungan universitas yang ada di Bogor. Data yang diperoleh sebagai data sebanyak 100 orang dan diolah secara deskriptif persentase. Hasil yang kepercayaan mahasiswa berada dalam puas dan percaya, sehingga penggunaan layanan online terus dimanfaatkan. Penggunaan E-commerce harus fokus pada penguatan sistem keamanan transaksi, memperjelas kebijakan privasi, dan terus menjaga integritas dalam berbisnis. Selain itu, kehati-hatian dalam menjaga data keamanan pribadi. Kepuasan mahasiswa dalam berbelanja online, e- commerce memastikan kualitas produk sesuai dengan deskripsi dan foto yang ditampilkan di situs web. Menjaga keandalan layanan pengiriman dan menyediakan layanan pelanggan yang responsif juga penting. Selain itu, memberikan opsi pengembalian barang yang mudah dan tanpa ribet bisa menjadi strategi yang efektif untuk meningkatkan kepuasan.
Analysis of @xproject.id’s TikTok political communication strategies via the SOSTAC model Sukarelawati; Amalia, Nadia
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11106

Abstract

The rapid development of social media, particularly TikTok, has significantly transformed the patterns of political communication among young people in Indonesia. TikTok is no longer merely an entertainment platform; it has evolved into a new digital public sphere for the dissemination of political messages and civic education. This study analysed the educational political communication strategy based on the SOSTAC Model as implemented by the TikTok account @Xproject.id in enhancing the political literacy of Generation Z in the City of Bogor. This research employed a qualitative approach with a case study design, focusing on the planning, implementation, and evaluation of digital communication strategies. Data were collected through digital observation of @Xproject.id’s TikTok content, in-depth interviews with the principal communicator and the account management team, as well as interviews with Generation Z audiences in Bogor as message recipients. The study involved ten informants, consisting of one principal communicator, three members of the content management team, and six Generation Z followers who actively engage with the account. Data were analysed thematically with reference to the six elements of the SOSTAC Model: Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. The findings indicate that the SOSTAC-based communication strategy implemented by @Xproject.id is effective in enhancing both engagement and political understanding among Generation Z in Bogor. This effectiveness is supported by the use of reflective content relevant to local issues, informal language aligned with youth communication styles, simple and accessible visuals, and intensive two-way interaction through comments and creator responses. The audience demonstrated increased awareness of local policy issues, greater participation in online political discussions, and a growing interest in seeking further political information. These findings suggest that a community-based TikTok account can function as an effective local digital public sphere for youth political education, provided that it is supported by systematic, contextual, and literacy-oriented communication planning.
Co-Authors Agustina Multi Purnomo Agustini Al-Mufid, Muhammad Dzakwan Ali Alamsyah Kusumadinata Amalia, Nadia Anggraeni, Nadiya Anita Azhara, Sarah Chaerawan, Yurizal Tri Chatarina Umbul Wahyuni Damar, Elang Delieri Waruwu Fahira, Antika Febriyanti, Aulia Adhinia Fitri Nurhayati Gitaswari, Dyah Ayu Hariadi, Bintang Badriansyah Hasbiyah , Desi Hasbiyah, Desi Hayat, Saepul Iffatnisrina, Rana Isaak, Laureen Leony Juanda Pulungan, Ahmad Khoiroon, Daffa Koesworo Maria Fitriah Muhamad Dilah Muhammad Badri, Muhammad Nurhaepi, Harum Dwi Oktiani, Mufidatul Raka, Muhammad Riantana, Arnaldi Robby Firliandoko Ruhimat Saepullah, Panji Ivna Setiana, Rahmat Setiawan, Koesworo Setiawan, Mentari Yuarna Sholihin, Sadam Subekti, Eki Agustio Suyanto, Alfian Permana Toriq, Muhammad Triwandi, M. Eggi Undang Suryatna Yulianti