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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Britain International of Humanities and Social Sciences (BIoHS) Journal
Omolara Oluwabusayo Akin-Odukoya
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Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Disinformation as a Tool for Recruitment by Terrorist Groups in Nigeria Idris Mohammed; Eric Msughter Aondover; Omolara Oluwabusayo Akin-Odukoya; Ekpali Joseph Saint
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 1 (2025): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i1.324

Abstract

Terrorist organizations in Nigeria, such as Boko Haram and ISWAP (Islamic State West Africa Province), have increasingly utilized disinformation as a strategic tool to manipulate public opinion and recruit members. This study examines the mechanisms, channels, and effects of disinformation campaigns, analyzing their impact on radicalization and recruitment. Using a qualitative approach, this research explores case studies, social media propaganda, and counter-narratives to assess the effectiveness of terrorist recruitment through disinformation. The findings highlight the urgent need for counterstrategies that involve media literacy, governmental intervention, and community resilience programs. The paper argues that disinformation plays a significant role in the recruitment strategies of terrorist groups in Nigeria, such as Boko Haram and ISWAP (Islamic State West Africa Province). These groups use false narratives, propaganda, and social media manipulation to radicalize and recruit individuals, particularly in vulnerable communities. The paper concludes that disinformation is a critical tool used by terrorist groups in Nigeria to manipulate narratives, radicalize individuals, and recruit members. Boko Haram, ISWAP (Islamic State West Africa Province), and other extremist factions leverage fake news, conspiracy theories, and misinformation to exploit vulnerable populations.
Knowledge and Perception of Diphtheria Vaccine Messages on Radio among Residents of Ungogo Local Government Area, Kano State Abdullahi Abdullateef; Mainasara Yakubu Kurfi; Ololade Olatunji Lateef; Omolara Oluwabusayo Akin-Odukoya; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 1 (2025): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i1.325

Abstract

The re-emergence of diphtheria has become noticeable in Nigeria particularly in Kano state. This study assessed the knowledge level and perception of diphtheria vaccine messages on radio among residents of Ungogo Local Government Area, Kano State. To achieve this, the study employs survey method to quantify the knowledge and perception of the population of study.400 questionnaires are administered and nothing less than 390 are retrieved in both Rijyar Zaki and Tudun Fulani communities. The findings revealed that the residents had knowledge of diphtheria vaccine and radio remains the most important medium for disseminating diphtheria vaccine messages in Ungogo Local Government Area, Kano State. However, about 58.9 percent agreed that diphtheria vaccine is only necessary for children. 66.6 percent agreed that diphtheria vaccine message increased their confidence on the safety and efficacy of the vaccine. Frequency distribution tables are used to present and anlayse data generated from the field. The results of the study showed that the residents perceived diphtheria vaccine messages positively but 33.3 percent did not discuss about diphtheria with their friends, families and community members.
Assessment of Influencer Marketing in the Nigerian Public Relations Industry Omolara Oluwabusayo Akin-Odukoya; Joshua Kayode Okunade; Sunday Ogbonna; Funmi Falobi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 2 (2025): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i2.1270

Abstract

This study deals with assessment of influencer marketing in the Nigerian public relations industry. This paper employed The Media Consumption Theory and Uses and Gratifications Theory (UGT). The theories of media consumption focus on the method and reasons media contents are engaged, such as the selection, interpretation, and response to media content, and how consumers are affected by media in the sense that social media platforms have revolutionized the interaction and sharing of information, facilitating global connectivity and nurturing communities. Nigeria's consumer environment is diverse. Two prominent trends are the middle class and increasing urbanisation. As more Nigerians move into cities and their incomes rise, consumer behaviour is moving towards modern shop formats. This is a reflection of consumers' desire for better products in emerging markets. Modern commerce channels such as supermarkets and shopping malls are growing in popularity. The changing needs of urban consumers for convenience, variety of products, and a more structured shopping experience are reflected in this growth. It can be conclude that Influencer marketing has become a powerful and indispensable tool in the Nigerian public relations industry, transforming the way brands engage with their audiences. Its ability to foster authenticity, drive consumer trust, and enhance brand visibility has positioned it as a preferred strategy over traditional advertising methods. While challenges such as fake engagement metrics, regulatory gaps, and audience saturation persist, a data-driven and strategic approach can mitigate these issues, ensuring effective campaigns.
Assessment of Public Relations for Effective Healthcare Service Delivery Remilekun Falilat Bamidele; Marie C. Obasi; Omolara Oluwabusayo Akin-Odukoya; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 1 (2025): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i1.327

Abstract

Public Relations plays a critical role in shaping the reputation and operational success of healthcare organizations. Effective PR strategies ensure clear communication, foster trust, and enhance patient satisfaction. This paper assesses the role of public relations in effective healthcare service delivery, exploring its impact on patient engagement, crisis management, and institutional credibility. Healthcare institutions operate in a dynamic environment where patient trust, regulatory compliance, and public perception significantly influence their success. PR serves as a bridge between healthcare providers and the public, ensuring transparency, managing reputations, and facilitating effective communication. This study examines the role of PR in healthcare and evaluates its effectiveness in service delivery. Public Relations in healthcare plays a crucial role in patient communication and engagement by establishing clear and transparent communication with patients. It ensures that healthcare information is accurately disseminated to the public and supports patient education campaigns that improve health literacy and encourage preventive care. Additionally, PR is essential in crisis management as it helps healthcare organizations handle emergencies such as disease outbreaks, medical errors, and negative press. Effective crisis communication mitigates panic and ensures that accurate information reaches the public. The paper concludes that public relations is a fundamental tool for enhancing healthcare service delivery. By fostering trust, managing crises effectively, and ensuring clear communication, PR contributes to better patient outcomes and institutional credibility. Healthcare organizations must invest in robust PR strategies to navigate the evolving landscape of public health communication and strengthen their relationships with the communities they serve.
Assessment of Chatbot Powered App on Doctor-Patient Communication at Chukwemeka Odumegwu Ojukwu Teaching Hospital, Awka, Anambra State Chinelo Ebele Uchendu; Vincent Precious Chioma; Omolara Oluwabusayo Akin-Odukoya; Timothy Ekeledirichukwu Onyejelem
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 1 (2026): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v8i1.1421

Abstract

This study assessed the impact of chatbot-powered applications on doctor–patient communication at Chukwuemeka Odumegwu Ojukwu Teaching Hospital. The research explored the extent of app usage, its effectiveness in enhancing clarity, feedback, and timeliness, the challenges faced by doctors and patients, and the overall effect on communication quality. A sample size of 283 was determined using Taro Yamane’s formula from a total population of 958 (comprising doctors and patients), with 270 valid responses retrieved through online questionnaires. Data were analyzed using descriptive statistics and simple percentages. Findings revealed that most respondents were aware of the chatbot app and acknowledged its contribution to improving communication. The app was reported to enhance clarity, timeliness, and the provision of accurate medical information. Respondents also noted that it made understanding medical instructions easier and fostered trust between doctors and patients. However, challenges such as technical issues, limited handling of complex queries, and concerns about privacy and data security were highlighted. Despite these, the app’s overall impact on doctor–patient communication was largely positive. The study recommends continuous improvement of the chatbot app by integrating advanced features, ensuring stronger privacy safeguards, and enhancing technical support. For doctors, training on effective use of the app is advised, while patients should be sensitized to increase adoption. Policymakers are encouraged to support the integration of artificial intelligence in healthcare to strengthen communication systems in hospitals. The study concludes that chatbot-powered apps can play a vital role in transforming healthcare communication when properly optimized.
Co-Authors Abdullahi Abdullateef Adebayo Aisha Omoronike Aruaye Afeye Obada Chinelo Ebele Uchendu Chioma Rose Chime-Nganya Ekpali Joseph Saint Emmanuel Chukwuemeka Igwe Eric Msughter Aondover Funmi Falobi Idris Mohammed Joshua Kayode Okunade Lawal Umar Maradun Louis Benard Mainasara Yakubu Kurfi Marie C. Obasi Muhammad Ridwan Ojemeiri Karl Airaoje Ololade Olatunji Lateef Olubunmi Felicia Adedoyin Olugbenga Charles Adewale Omotola Ogunbola Perpetua Ogechi Aondover Remilekun Falilat Bamidele Sunday Ogbonna Timothy Ekeledirichukwu Onyejelem Vincent Precious Chioma