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Development of Customer Loyalty Model on Online Transportation Service: A Case Study in Indonesia Budhi Prihartono; Karina Rizky Ismantia; Fidruzal Fahlevi
Jurnal Teknik Industri Vol. 24 No. 1 (2023): February
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol24.No1.1-16

Abstract

The impact of technology on public transport has led to a new online transportation service. Its emergence makes the competition increasingly competitive. Therefore, customer loyalty becomes an important aspect of winning the competition. This research analyzed the effect of customer service, service delivery, onboard experience, public image, service value, and customer satisfaction on customer loyalty to online transportation. 517 respondents were obtained and divided into two groups: captive rider and choice rider. Data processing is carried out using a multigroup SEM technique. The results showed that there was a significant moderation effect of the different characteristics of users. In the captive rider group, onboard experience and service value did not affect customer satisfaction, and service value did not affect customer loyalty. Customer satisfaction influenced customer loyalty, and the effect was more robust than the choice rider group. In the choice rider group, the public image did not affect customer satisfaction, but service value influenced customer loyalty. Factors proven to influence customer loyalty significantly can be developed by companies to improve their competitive advantage in an increasingly competitive market of online transportation services.
PERANCANGAN STRATEGI PENGELOLAAN RISIKO PEMANGKU KEPENTINGAN BERBASIS PROSES BISNIS PADA PT X Prihartono, Budhi; Annasthacia, Gracella Audrey Phlycia; Fahlevi, Fidruzal
J@ti Undip: Jurnal Teknik Industri Vol 18, No 2 (2023): Mei 2023
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jati.18.2.120-129

Abstract

PT X merupakan perusahaan tambang pasir di daerah Cimangkok, Sukabumi yang sedang mengalami kesulitan dalam mencapai target produksi. PT X memiliki target produksi pasir sebesar 600-700 m3 per bulan namun rata-rata hasil produksi hanya mencapai 400-500 m3per bulan. Penelitian ini bertujuan untuk mengelola risiko pemangku kepentingan yang menghambat perusahaan dalam mencapai target produksinya. Untuk memperoleh hasil analisis risiko yang lebih holistik, penelitian akan meninjau analisis interaksi risiko dengan integrasi metode Interpretive structure modelling dan matriks MICMAC. Hasil analisis risiko pemangku kepentingan menunjukkan bahwa terdapat empat risiko utama yang masuk ke dalam kategori risiko influent dan perlu dikelola oleh perusahaan, yaitu komunikasi yang kurang efektif antar pekerja, hambatan operasional akibat human error, pekerja tidak melakukan operasi sesuai dengan prosedur, dan kurangnya pekerja dengan kapabilitas dan pengetahuan yang memadai. Risiko-risiko ini berasal dari proses bisnis inti yang berkaitan dengan proses bisnis penambangan pasir. Untuk mengelola risiko pemangku kepentingan PT X, hasil studi mengusulkan 4 strategi, yaitu perbaikan struktur organisasi perusahaan, penyusunan job description, penyusunan standard operating procedure, dan pelatihan serta sertifikasi keterampilan teknis pekerja. Abstract[Title: Strategy Design for Pemangku kepentingan-Risk Management Based on Business Process at PT X] PT X is a sand mining company located in Cimangkok area, Sukabumi, which is experiencing difficulties in achieving production targets. With a target of 600-700 m3, PT X can only manage to reach an average of 400-500 m3 sand production. This study aims to manage pemangku kepentingan risk at PT X. To obtain a more holistic risk analysis result, this study involves risk interaction analysis with the integration of the ISM and MICMAC methods. The result shows that there are four main risks from the influential category that need to be managed by the company: ineffective communication among workers, operational problems caused by human error, workers not performing their works according to procedures, and lack of workers with adequate capabilities and knowledge. This risk comes from core business processes that are related to sand mining. To manage the risk of PT X's stakeholders, the results of the study propose 4 strategies: improvement of the company's organizational structure, development of job description, development of standard operating procedures, and training as well as technical certification for workers.Keywords: core business process; stakeholder risk; risk interaction; risk mitigation; ISM-MICMAC
Pengenalan Lean Manufacturing untuk Meningkatkan Daya Saing UKM Rendang Gadih di Payakumbuh Fahlevi, Fidruzal; Amrina, Elita; Hasan, Alizar; Putri, Nilda Tri; Zadry, Hilma Raimona; Indrapriyatna, Ahmad Syafruddin; Taufik; Wirdianto, Eri; Kamil, Insannul; Fithri, Prima; Wisnel; Rahmayanti, Dina; Jumeno, Desto; Patrisina, Reinny; Adi, Alexie Herryandie Bronto; Huda, Ashila Nurul; Liperda, Rahmad Inca; Fandeli, Hary; Maulana, Ghufran; Febriano, Raihan
Warta Pengabdian Andalas Vol 33 No 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.33.1.19-27.2026

Abstract

Small and Medium Enterprises (SMEs) are the backbone of Indonesia's economy, contributing over 60% to the national GDP and employing more than 97% of the workforce. In Payakumbuh, culinary SMEs have significant potential due to the abundance of local raw materials and high demand for traditional foods such as rendang. Rendang Gadih is one such SME focusing on rendang production for both local and regional markets. However, inefficiencies in production, inconsistent quality, and manual management processes limit its competitiveness. This community service activity introduced the concept of Lean Manufacturing to improve efficiency and reduce waste. The main tools socialized were Value Stream Mapping (VSM), Process Activity Mapping (PAM), and identification of the eight types of waste, along with the application of Kaizen principles for continuous improvement. Implementation was carried out through preparation, socialization, and evaluation stages. The results of this activity are expected to help Randang Gadih enhance production efficiency, minimize waste, and strengthen competitiveness, serving as a model for other culinary SMEs in West Sumatra.