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Journal : Jurnal Ilmiah Multidisiplin Amsir

Strategi Pemasaran Terhadap Kualitas Pelayanan Hotel 88 Parepare Hartati, Hartati; Sulawati, Sulawati; Anggraini, Della
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.035 KB) | DOI: 10.62861/jimat amsir.v1i1.161

Abstract

Strategi pemasaran terhadap kualitas pelayanan hotel memiliki tantangan tersendiri dalam mendatangkan pengunjung mengingat persaingan yang ada saat ini. Salah satu strategi yang yang kuat untuk menghadapi pesaing dengan melakukan cara pemasaran yang baik pelayanan yang bagus, sigap, dan cekatan sehingga para pengunjung akan menciptakan daya tarik dan akan menimbulkan kesan kesetiaan pada hotel tersebut.
Pengaruh Motivasi, Disiplin dan Lingkungan Kerja Terhadap Kinerja Pegawai pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Parepare Sugi Angka, Andi Fitry; Sulawati, Sulawati
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.085 KB) | DOI: 10.62861/jimat amsir.v1i1.198

Abstract

Tujuan penelitian ini adalah untuk mengetahui Motivasi, Disiplin dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Parepare. Analisis data yang digunakan adalah menggunakan Metode analisis deskriptif dan analisis kuantitatif menggunakan skala Likert sebagai alat ukur. Data Penelitian diolah dengan menggunakan Software SPSS 26.0 . Untuk Variabel bebas dalam penelitian ini adalah Motivasi (X1), Disiplin (X2) dan Lingkungan Kerja (X3). Variabel terikat dalam penelitian ini adalah Kinerja (Y). Hasil analisis data yang didapatkan peneliti menunjukkan bahwa Motivasi (X1) berpengaruh positf dan signifikan terhadap kinerja Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu kota Parepare thitung 3.407 > ttabel 2.009 dengan signifikan (0.001 < 0.05). Disiplin (X2) berpengaruh positf dan signifikan terhadap kinerja Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu kota Parepare thitung 2.255 > ttabel 2.009 dengan signifikan (0.029 < 0.05). Lingkungan Kerja (X3) berpengaruh positf dan signifikan terhadap kinerja Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu kota Parepare thitung 2.535 > ttabel 2.009 dengan signifikan (0.014 < 0.05).
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Penumpang Pada PT Dharma Lautan Utama Nurbakti, Rezky; Sulawati, Sulawati
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.847 KB) | DOI: 10.62861/jimat amsir.v1i2.210

Abstract

The purpose of this study was to determine the effect of the quality of service on KM Ships. Dharma Rucitra 7 has a partial and simultaneous effect on passenger satisfaction at PT. Dharma Lautan Utama Makassar branch on the KM Ship. Dharma Kencana 7. The analytical methods used in this research are observation, interviews, questionnaires, documentation, and library research. Determination of the sample was determined by sampling saturation (census) and obtained as many as 60 respondents. The results showed that (1) Partially, Product Quality affects Purchasing Decisions at PT. Dharma Lautan Utama Parepare Branch. This is evidenced by the results of testing the hypothesis t test where, t count > t table (2.283 > 2.004) and significant < 0.05 (0.026 > 0.05). Partially, the price affects the purchasing decision at the office of PT. Dharma Lautan Utama Parepare Branch. This is indicated by the results of testing the hypothesis t test where t count < t table (3.764 > 2.004) and is significant > 0.05 (0.000 <0.05). While partially, Trust has an effect on Purchasing Decisions at the Office of PT. Dharma Lautan Utama Parepare Branch. This is indicated by the results of testing the hypothesis t test where, t count < t table (2.586 > 2.004) and not significant > 0.05 (0.012 <0.05), (2) Simultaneously Product Quality, Price and Trust affect Decision Purchasing at PT. Dharma Lautan Utama Parepare Branch. This is shown by the results of testing the hypothesis test f, where f count > f table (206.033 > 2.37) and significantly < 0.05 (0.000 < 0.05), (3) The results of the coefficient of determination of 0.917 indicate Product Quality as an independent variable affect the dependent variable, namely 91.7%.
Analisis Perputaran Piutang dan Perputaran Persediaan dalam Mengukur Kinerja Keuangan pada Perum Bulog Sulawati, Sulawati; Angka, Andi FItri Sugi
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.217 KB) | DOI: 10.62861/jimat amsir.v1i2.217

Abstract

The purpose of this study was to determine receivables turnover and inventory turnover in measuring financial performance at Perum Bulog Sub Divisi Regional Parepare in accordance with industry standards. Data collection techniques used are observation, interviews, documentation and literature study, the analytical method used in this research is quantitative and qualitative data. By using the ratio analysis of accounts receivable turnover, inventory turnover. The object of research is to use financial statements from 2019-2021 in the form of balance sheets and profit and loss, the results of calculating accounts receivable turnover, inventory turnover and average days of inventory at Perum Bulog Sub-Division Regional Parepare for the 2019-2021 period show that this value is still below the industry standard average while the calculation of the average days of receivables collection is in accordance with the average industry average. Receivable turnover in 2019 (14 times), 2020 (12 times) and 2021 (15 times) is not good because it is below the industry average standard of ≥ 15 times in the 2019-2021 period. The average days for collection of accounts receivable in 2019 (26 days), 2020 (24 days) and 2021 (24 days) are good because they comply with the industry average standard of ≤ 60 days. Inventory turnover in 2019 (1 time), 2020 (1 time) and 2021 (2 times) is not good because it is below the industry average standard, which is ≥ 20 times. The average inventory days in 2019 (365 days), 2020 (365 days) and 2021 (183 days) were not good because they exceeded the industry standard limit of ≤ 19 days. It can be seen that the accounts receivable turnover and inventory turnover in measuring financial performance are not in accordance with industry standards.