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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika JELL (Journal of English Language and Literature) STIBA-IEC Jakarta JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Mandala Education (JIME) Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdi Masyarakat
Ramadhina, Retno
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Abdi Masyarakat

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Implementation of the One Village One Product (OVOP) Program on Virgin Coconut Oil (VCO) Small and Medium Enterprises in Nagrak Village, Buahdua District, Sumedang Regency Putri, Nabila; Mulyani, Sri; Ramadhina, Retno
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7378

Abstract

The OVOP program aims to develop the potential of local natural resources into regional superior products. One of the natural resources identified as having potential in Nagrak Village is coconut which is processed into Virgin Coconut Oil (VCO). Virgin coconut oil (VCO) is a processed product from coconut that is clear, tasteless, and has a distinctive coconut odor. to find out the researchers used descriptive qualitative research methods. in this study researchers collected data using observation, interviews and documentation techniques. The implementation of the OVOP program involves community participation, collaboration with business development assistance institutions such as BUMDes and Bank BJB, as well as evaluation and monitoring. The obstacles faced by VCO SMIs include marketing problems because many people in Nagrak Village do not know and product packaging. The solution provided for this problem is socialization in the form of product launching attended by the village community, as well as packaging branding. with this program, it is hoped that VCO SMEs can be more widely known and provide economic value, especially in Nagrak Village. 
Counseling on Eradication Strategy Poverty Based on Digital Literacy in Nagrak Village, Buahdua District, Sumedang Fauzobihi, Fauzobihi; Yuda, Panji Syafari; Ramadhina, Retno
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7398

Abstract

Poverty is a state in which a person cannot fulfill their basic needs such as food, clothing, shelter, education, and medical care. Micro, small, and medium enterprises (MSMEs) are business activities that have the ability to increase employment, encourage economic growth, and increase community income. However, in the current digital era, there are still many MSMEs that are still stuttering with technology, which has hampered MSMEs from growing and developing. The purpose of this study was to determine and analyze the extension of digital literacy-based poverty alleviation strategies in Nagrak Village, Buahdua District, Sumedang . This research method uses qualitative methods. The data collection techniques used are interviews, observation, and documentation techniques. By increasing the competitiveness of MSMEs through digital literacy regarding digital marketing techniques, marketplace elements, and MSME branding. It is expected that the growth and development of MSMEs in Nagrak Village can make a significant positive contribution to poverty alleviation.  
Co-Authors Annishia, Fristi Bellia Army, Widya Lelisa Auriza Yulianto, Cahya Happy Azhari, Ayu Banowati, Freeda Tri Fauzobihi, Fauzobihi Herlyna, Herlyna Illahi, Amanah Imtiyaz, Rana Indrayanti, Sri Isminarni, Siri Isminarni, Siti Leonora Gultom, Regina Sairum Marleni, Sri Mashuri Mashuri Nirwan Nirwan Nurhasanah, Tia Nurkhamidah, Neni nurul latifah Pertiwi, Liana Chandra Pradita, Aura priyoto, priyoto Pujiani, Lilik Putri, Nabila Rina Husnaini Febriyanti, Rina Husnaini Romla, Romla Rustomo, Rustomo Salma, Nabila Shajidah, Khalisyah Hana Siti Fatimah Sri Anita Sri Mulyani Violet, Miora Libyatta Yuda, Panji Syafari zafanya, Angelica