Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Mantik

Market share analysis and market segmentation of android-based mobile phone products in sibolga city: market share Hutabarat, Indra Setiawan; Hutabarat, Sinta Veronika; Panggabean, Yusi Tri Utari; Hanum, Rahmadiah
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5419

Abstract

This study aims to find out how big the smartphone market share is and see which type of smartphone dominates the market and becomes the Top Leader, as well as see the most promising market segmentation, the research method is used by market estimate analysis and the distribution of questionnaires to 50 respondents, from the results of the research it was found that Oppo SmartPhone has occupied the top position of the smartphone market with an annual sales achievement of 8,395 data taken from Mobile phone counters in the Sibolga City area, North Sumatra Province