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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Sustainable Tourism and Entrepreneurship Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmiah Hospitality Management Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Jurnal Penelitian dan Pengabdian Masyarakat Journal of Hotel Management
Adinda, Clearesta
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Journal : Journal of Hotel Management

 1 
Pengaruh Biaya Promosi Terhadap Pendapatan Kamar di Villa Jerami & Spa Pada Masa Pandemi Covid-19 Adinda, Clearesta; Prabawati, Ni Putu Diah; Prateka, I Wayan Reza Cahyadi
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1066

Abstract

Decreased room revenue can reduce revenue, because room revenue contributes the largest revenue, ranging from 60-70% of all hotel revenues. Room revenue is income from the sale of rooms used or rented by guests staying at the hotel with various types of payment methods. Factors that can affect room revenue in order to get the maximum profit is the cost of promotion. This study aims to determine the effect of promotional costs on room revenue at Villa Jerami & Spa. The data collection used are interviews and documentation studies, by analyzing secondary data related to promotion costs and room income. Data were analyzed using descriptive analysis and simple linear regression assisted by SPSS version 26 for Windows. The results of the study indicate that the promotion costs partially have a positive and significant effect on room income. The results also obtained from the hypothesis testing t test value tcount > ttable = 6.663 > 1.689 and significance value < 0.05 = 0.000 <. Based on the analysis of the coefficient of determination of promotion costs, it has a strong contribution of 56.6% and the remaining 43.4% is influenced by other variables not examined in this study.
The Pengaruh Work Life Balance terhadap Kinerja Karyawan di Hotel ORB Wita Indrayani, I Gusti Ayu Putu; Wulan Dari, Ni Wayan; Adinda, Clearesta
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

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Abstract

Human resource management, especially employee performance, is an important emphasis that must be paid attention to by companies. However, what is no less important is the employee's work life balance in managing the quality of his life against the demands of work and life outside of work which must be considered in order to maintain his performance. This research was conducted at Hotel ORB. This research aims to determine the effect of work life balance on employee performance which is analyzed using the Statistical Program for Social Science (SPSS). The type of data needed by researchers uses quantitative data with data collection techniques, namely questionnaires. The population in this study involved all employees at Hotel ORB, totaling 183 people. The sample used in this research was 126 respondents. The sampling technique is probability sampling technique (proportinate stratified random sampling) because the population is heterogeneous. The results of this research show that work life balance simultaneously has a positive and significant effect, with a tcount>ttable value of 6.529>0.1743. Work life balance contributes to influencing employee performance by 60.6% and the remaining 39.4% is influenced by other variables not used in this research.
The Pengaruh Pemasaran Konten melalui Instagram @Rockbarbali terhadap Minat Beli Tamu di Rock Bar Bali Noviari Wedanti, Dewa Ayu; Diwyarthi, Ni Desak Made Santi; Adinda, Clearesta
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

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Abstract

This study aims to investigate the influence of firm generated content and electronic word of mouth on the purchase intention of guests at Rock Bar Bali. Data was collected through questionnaires distributed to followers of Rock Bar's Instagram account and analyzed using SPSS version 25. The data analysis techniques used in this study were classical assumption tests, multiple linear regression analysis, t-tests, F-tests, coefficient of determination, and effective contribution. The results of the study show that firm generated content and electronic word of mouth have a significant and positive effect on the purchase intention of guests. The contribution of these two variables to purchase intention reached 73.5%. These findings suggest that marketing strategies that focus on creating quality content and encouraging positive reviews from visitors can be an effective strategy to increase purchase intention at Rock Bar Bali.
Co-Authors Adipati, Ingryt Grity Arya Saputra, I Nyoman Ciptasari, Dila Ayu Devi, Ni Made Githa Hapsari Kaniya Diandra Parasara, Ni Putu Dwi Trisna, Ni Kadek Febrianto, I Gusti Agung Grity Adipati, Ingryt I Gusti Ayu Putu Wita Indrayani Jata, I Ketut Jata, I Wayan Kalpikawati, Ida Ayu Loananta, Cahyo Purnomo Mas Wiartha, Nyoman Gede Ni Made Suastini, Ni Made Noviari Wedanti, Dewa Ayu Pamungkas, Luh Made Gunapria Hindu Rajeswari Paramarta, Kadek Yoga Parusa, Jonathan Permatasari, Nindy pinaria, ni wayan chintia Pitanatri, Diah Sastri Prabawati, Ni Putu Diah Prastha Adyatma Pratama, I Wayan Adi Prateka, I Wayan Reza Cahyadi Pratiwi, Kadek Andita Dwi Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Sihombing, Irene Hanna H Sulistyawati, Ni Luh Ketut Sri Swandewi, Ni Kadek Wikan, Darelia Damara Wirata, I Nengah Witarsana, I Gusti Agung Gede Wulan Dari, Ni Wayan