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The Pengaruh Work Life Balance terhadap Kinerja Karyawan di Hotel ORB Wita Indrayani, I Gusti Ayu Putu; Wulan Dari, Ni Wayan; Adinda, Clearesta
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Human resource management, especially employee performance, is an important emphasis that must be paid attention to by companies. However, what is no less important is the employee's work life balance in managing the quality of his life against the demands of work and life outside of work which must be considered in order to maintain his performance. This research was conducted at Hotel ORB. This research aims to determine the effect of work life balance on employee performance which is analyzed using the Statistical Program for Social Science (SPSS). The type of data needed by researchers uses quantitative data with data collection techniques, namely questionnaires. The population in this study involved all employees at Hotel ORB, totaling 183 people. The sample used in this research was 126 respondents. The sampling technique is probability sampling technique (proportinate stratified random sampling) because the population is heterogeneous. The results of this research show that work life balance simultaneously has a positive and significant effect, with a tcount>ttable value of 6.529>0.1743. Work life balance contributes to influencing employee performance by 60.6% and the remaining 39.4% is influenced by other variables not used in this research.

The Pengaruh Pemasaran Konten melalui Instagram @Rockbarbali terhadap Minat Beli Tamu di Rock Bar Bali Noviari Wedanti, Dewa Ayu; Diwyarthi, Ni Desak Made Santi; Adinda, Clearesta
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to investigate the influence of firm generated content and electronic word of mouth on the purchase intention of guests at Rock Bar Bali. Data was collected through questionnaires distributed to followers of Rock Bar's Instagram account and analyzed using SPSS version 25. The data analysis techniques used in this study were classical assumption tests, multiple linear regression analysis, t-tests, F-tests, coefficient of determination, and effective contribution. The results of the study show that firm generated content and electronic word of mouth have a significant and positive effect on the purchase intention of guests. The contribution of these two variables to purchase intention reached 73.5%. These findings suggest that marketing strategies that focus on creating quality content and encouraging positive reviews from visitors can be an effective strategy to increase purchase intention at Rock Bar Bali.

Evaluasi Tingkat Kepuasan Masyarakat Kota Tomohon terhadap Pelatihan Pengembangan Keterampilan Pengelolaan Event dan Floristry Swandewi, Ni Kadek; Febrianto, I Gusti Agung; Adinda, Clearesta; Grity Adipati, Ingryt; Wirata, I Nengah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2753

Festival budaya memainkan peran penting dalam meningkatkan citra destinasi, festival menampilkan warisan budaya, mempopulerkan destinasi sejarah, dan menghasilkan manfaat secara ekonomi bagi masyarakat (Ye, Xu, 2022). Tomohon menjadi salah satu contoh destinasi yang berhasil mengangkat citra destinasinya melalui festival internasional yaitu Tomohon International Flower Festival yang diadakan setahun sekali sejak tahun 2008. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan masyarakat terhadap pelaksanaan pengabdian kepada masyarakat program studi pengelolaan konvensi dan acara Politeknik Pariwisata Bali. Pengabdian masyarakat yang berlangsung memiliki tujuan untuk meningkatkan keterampilan masyarakat melalui pelatihan bidang event dan florist. Metode penelitian yang digunakan adalah sosialiasi dan pelatihan. Tim penelitian memberikan edukasi mengenai etiket protokoler, pengelolaan event, hygiene dan sanitasi pada hari pertama. Pada hari kedua masyarakat diajak untuk belajar mengenai pemanfaatan bunga sebagai pelengkap kegiatan pelaksanaan kegiatan meeting yang salah satunya adalah rangkaian bunga pada vas. Program ini diimplementasikan melalui kegiatan seminar interaktif. Selain itu, dilakukan juga kegiatan merangkai bunga bersama masyarakat. Penelitian ini memberikan kontribusi nyata terhadap peningkatan pengetahuan masyarakat Kota Tomohon di Sulawesi Utara dan memberikan dasar untuk pengembangan keterampilan berwirausaha di bidang florist untuk mendukung kegiatan MICE yang ada di Kota Tomohon. Implikasi praktis dari penelitian ini adalah perlunya kelanjutan program edukasi dan pelatihan lanjutan serta pendampingan masyarakat Tomohon secara langsung pada event tahunan yakni Tomohon International Flower Festival (TIFF).

The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.

Pengaruh Online Customer Review, Rating dan Deskripsi Terhadap Minat Beli Kamar Sanctoo Suites & Villas Pada TripAdvisor Adyatma, Prastha; Adinda, Clearesta
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1213

This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects purchase intent. In the data analysis, it was discovered that the information conveyed through the description has a stronger positive impact compared to online customer reviews and ratings in influencing the purchase intent of potential guests. An informative and compelling description assists potential guests in forming a better understanding of the experience they can expect when staying at Sanctoo Suites & Villas. These results offer valuable guidance to property owners in optimizing their descriptions to enhance attraction and booking conversion. This research provides important insights into the significance of descriptive information in consumer decision-making in the digital era, particularly in the hospitality industry. The practical implications of these findings suggest that property owners should prioritize improving the quality of their descriptions to capture greater purchase intent from potential guests on the TripAdvisor platform.

Pemanfaatan Digital Marketing Dan Pengembangan SDM untuk Meningkatan Kualitas Pelayanan Akomodasi di Desa Wisata Taro Tegallalang Gianyar Bali Kalpikawati, Ida Ayu; Sulistyawati, Ni Luh Ketut Sri; Pinaria, Ni Wayan Chintia; Adinda, Clearesta; Suastini, Ni Made; Loananta, Cahyo Purnomo; Pratiwi, Kadek Andita Dwi; Jata, I Ketut
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1588

Taro Village is one of the leading tourist villages in Gianyar, Bali, offering natural and cultural potential that supports community welfare through tourism. By 2024, there has been a significant increase in the number of accommodations in Taro Village, which has created new challenges regarding digital marketing and meeting service standards in accommodation management. This Community Service Program aims to enhance the competence of accommodation managers in Taro Village through training on excellent service, accommodation standardization, and effective digital marketing. The program combines socialization and practical activities, focusing on improving accommodation visibility as well as implementing service standards and processes. The expected outcomes include enhanced competence of accommodation managers, a deeper understanding of digital marketing, and better service standard implementation, enabling Taro Village to compete as a premier tourist destination. The program was attended by 30 participants, including accommodation owners, members of Pokdarwis, and local residents involved in the tourism sector in Taro Village. The activities, consisting of socialization and practical sessions, were held on September 17-18, 2024. The evaluation was conducted by distributing questionnaires to participants to measure their satisfaction. The results showed that the average satisfaction score reached 3.8, which falls into the "very good" category, with most participants expressing a willingness to participate in similar activities in the future. Participants also requested more practical materials so they can directly learn and apply the skills taught, making the training more relevant to their field needs.

The Influence of Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor on Purchase Interest at The Stones, Legian-Bali Ciptasari, Dila Ayu; Pitanatri, Diah Sastri; Adinda, Clearesta
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9821

The purpose of this research is to identify the influence of social media marketing Instagram and electronic word of mouth TripAdvisor on purchase intention. The population in this research involves 100 respondents who have not had the chance to stay at The Stones Hotel, Legian - Bali. The type of information used in this research is quantitative information. This research uses primary information in the form of a questionnaire. The illustration collection method used is non-probability sampling. The analysis procedure uses multiple linear regression with SPSS version 25 for Windows. The results of this research prove that Social Media Marketing Instagram (X1) partially has a positive and significant effect on Purchase Intention with a calculated t> t table value = 3, 685> 1,660 and a significance value & ???? = 0,000 & 0.05. Electronic Word of Mouth TripAdvisor (X2) partially has a positive and significant effect on purchase intention with a calculated t> t table value = 4.525> 1,660 and a significance value & ???? = 0,000 & 0.05. Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor simultaneously have a positive and significant effect on Purchase Intention with a value of Fcount Ftable = 58.693 <3.94 and a significance value & ∝ = 0.000 & 0.05. Thus, it can be concluded that the results of this study prove that Social Media Marketing Instagram and Electronic Word of Mouth TripAdvisor have a positive and significant effect on purchase attention, and simultaneously have an effect on purchase interest.

The Effect of Job Stress on Employee Performance at Holiday Inn Resort Baruna Bali Devi, Ni Made Githa Hapsari Kaniya; Sihombing, Irene Hanna H; Adinda, Clearesta
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1230

Job stress is an important factor that can affect employee performance in a company, especially in the hospitality industry which faces high pressure and consistent service demands. This study aims to examine the effect of job stress on employee performance at Holiday Inn Resort Baruna Bali. This research uses a quantitative approach with a sample size of 110 respondents with a total sampling method, namely saturated samples. Data collection was carried out by distributing digital questionnaires through Google Forms, which used a 5-point Likert scale. Data analysis techniques used are classical assumption test, simple linear regression, t-test and coefficient of determination. The results of this study indicate that job stress has a negative and significant effect on employee performance. The job stress variable is negative with a beta value of -0.496 An increase in job stress (X) will result in a decrease in employee performance.

Pengaruh Pemasaran Konten Melalui Instagram @Rockbarbali Terhadap Minat Beli Tamu di Rock Bar Bali Noviari Wedanti, Dewa Ayu; Santi Diwyarthi, Ni Desak Made; Adinda, Clearesta
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1654

Penelitian ini bertujuan untuk mengetahui pengaruh firm generated content terhadap minat beli tamu, pengaruh electronic word of mouth terhadap minat beli tamu, serta pengaruh firm generated content dan electronic word of mouth secara simultan terhadap minat beli tamu di Rock Bar Bali. Data dikumpulkan melalui kuesioner yang disebarkan kepada pengikut akun Instagram Rock Bar dan dianalisis menggunakan SPSS versi 25. Teknik analisis data yang digunakan dalam penelitian ini adalah uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, koefisien determinasi Hasil penelitian menunjukkan bahwa firm generated content dan electronic word of mouth secara signifikan dan positif mempengaruhi minat beli tamu. Kontribusi kedua variabel ini terhadap minat beli mencapai 73,5%. Temuan ini menunjukkan bahwa strategi marketing yang berfokus pada pembuatan konten berkualitas dan mendorong ulasan positif dari pengunjung dapat menjadi strategi yang efektif untuk meningkatkan minat beli tamu di Rock Bar Bali.

The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.

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