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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah International Journal of Education, Social Studies, And Management (IJESSM) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Nautical: Jurnal Ilmiah Multidisiplin Indonesia Rahmatan Lil’alamin Journal of Community Services (RLA) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Sari, Dewi Agustin Pratama
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of E-Trust, Information Quality and User Interface Quality on E-Customer Loyalty Through E-Satisfaction as an Intervening Variable: (Study on Tokopedia Users in Jabodetabek) Kedaton, Nyi Raden Sekar; Sadat, Andi Muhammad; Sari, Dewi Agustin Pratama
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.350

Abstract

In this modern era, individuals or groups of people experience high dependence on technology and the digital world. The development of technology and the digital era has changed the way consumers fulfill their needs. Consumers now tend to switch to online purchases, which are considered more practical, fast and efficient than conventional purchases. This study was conducted to determine the effect of e-trust, information quality and user interface quality on e-customer loyalty through e-satisfaction as an intervening variable. The population in this study were Tokopedia users in Jabodetabek. The sample collection technique used was purposive sampling and the sample used was 229 people. The data analysis method used is path analysis with Structural Equation Modeling (SEM), which is then processed using AMOS. The results showed that e-trust has a positive and significant effect on e-satisfaction, information quality has a negative and significant effect on e-satisfaction, user interface quality has a positive and significant effect on e-satisfaction, e-trust has a positive and insignificant effect on customer loyalty, and the variables e-satisfaction, information quality and user interface quality each have a positive and significant effect on customer loyalty, while e-satisfaction is not able to mediate the influence between e-trust, information quality and user interface quality on customer loyalty.
Anteseden niat turis untuk berkunjung ulang ke museum Benteng Vredeburg Yogyakarta: Bagaimana Peran Destination Attraction? Octaviana, Samsinar; Suhud, Usep; Sari, Dewi Agustin Pratama
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 5 (2023): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v2i5.896

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara destination attraction terhadap tourist satisfaction, destination attraction terhadap tourist motivation, destination attraction terhadap tourist Loyalty, tourist satisfaction terhadap revisit intention, tourist motivation terhadap revisit intention, dan tourist loyalty terhadap revisit intention. Metode pengumpulan data yang digunakan adalah survei dengan menggunakan kuesioner yang disebarkan baik secara langsung maupun online. Data yang dikumpulkan dianalisis menggunakan perangkat lunak SPSS versi 25 dan metode Structural Equation Modeling (SEM) dengan bantuan software AMOS versi 24 untuk mengelola data dan menganalisis data hasil penelitian. Hasil penelitian ini menunjukkan bahwa hipotesis-hipotesis yang diajukan mengenai pengaruh Destination Attraction terhadap Tourist Satisfaction, Destination Attraction terhadap Tourist Motivation, Destination Attraction terhadap Tourist Loyalty, Tourist Satisfaction terhadap Revisit Intention, Tourist Motivation terhadap Revisit Intention, Tourist Loyalty terhadap Revisit Intention diterima dan memiliki signifikansi.
Pelatihan Dasar Penunjang Artikel Melalui Optimalisasi Penggunaan Aplikasi Publish or Perish dan Mendeley Sari, Dewi Agustin Pratama; Mahfirah, Titis Fatarina; Muliasari, Indah; Hidayat, Nurdin; Armeliza, Diah; Dhinanty, Raihanisa Dara; Putri, Rachma Amalia
Rahmatan Lil 'Alamin Journal of Community Services Volume 4 Issue 1, 2024
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol4.iss1.art3

Abstract

The basic research support skills training program is part of an effort to support the Tri Dharma of Higher Education, where lecturers play a role in sharing their knowledge with the community. This program is conducted because lecturers have diverse needs related to skills that support article writing. The goal of the program we offer is to provide solutions for training participants to be more skilled in creating articles more efficiently with the optimal use of the Publish or Perish and Mendeley applications. The Publish or Perish application is a tool that can help researchers understand the extent to which research on their subject has been conducted. Meanwhile, the Mendeley application can assist researchers in citing more easily. The research results show that participants' knowledge of both applications has increased, and participants will use both applications in their future research. Therefore, this community service activity will contribute to the improvement of scientific article writing.
PENGARUH INFLUENCER MEDIA SOSIAL DAN PRICE TERHADAP REPURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA PRODUK PEELING SERUM SKINCARE LOKAL Ramadhanty, Fitri; Rizan, Mohamad; Sari, Dewi Agustin Pratama
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer media sosial dan price terhadap repurchase intention dengan brand awareness sebagai variabel intervening pada produk peeling serum skincare lokal. Studi ini menguji hubungan antara persepsi terhadap influencer, persepsi harga, kesadaran merek, dan niat membeli kembali. Penelitian menggunakan pendekatan kuantitatif dengan metode survei daring melalui media sosial kepada individu yang pernah membeli atau menggunakan produk peeling serum skincare lokal. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan jumlah responden sebanyak 200 orang. Instrumen penelitian berupa kuesioner terstruktur, dan analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS. Hasil penelitian mengindikasikan adanya hubungan yang relevan antara influencer media sosial dan persepsi harga terhadap kesadaran merek maupun kecenderungan konsumen untuk melakukan pembelian ulang. Temuan ini juga menunjukkan bahwa kesadaran merek memainkan peran penting dalam menjembatani pengaruh kedua faktor tersebut terhadap perilaku konsumen. Penelitian ini memberikan wawasan penting bagi pelaku industri skincare lokal dalam merancang strategi pemasaran yang efektif melalui pemanfaatan influencer dan kebijakan harga yang tepat guna membangun loyalitas pelanggan.
Co-Authors Ahmad Muzaki Ahmad, Siti Noor Bayaah Apriliana, Alfiyanti Ardana, Silvia Meirizka Armeliza, Diah Berutu, Meta Bara Christian Wiradendi Wolor Cindy, Vera Deyana Dhinanty, Raihanisa Dara Hidayat, Nurdin Ida Ayu Putu Sri Widnyani Ika Febrilia Kedaton, Nyi Raden Sekar Khairunnisa, R.A Aliyah Krissanya, Nofriska Mahfirah, Titis Fatarina Mohamad Rizan Muliasari, Indah Octaviana, Samsinar Putra, Freddy Pungky Putri, Rachma Amalia Ramadhanty, Fitri Sadat, Andi Muhammad Setyo Ferry Wibowo Soeseno, Magitha Tania Usep Suhud