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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Triwikrama: Jurnal Ilmu Sosial Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Student Research Journal Neraca Manajemen, Akuntansi, dan Ekonomi Medic Nutricia : Jurnal Ilmu Kesehatan JURNAL RUMPUN MANAJEMEN DAN EKONOMI Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pemimpin Bisnis Inovatif Jurnal Manajemen Kewirausahaan dan Teknologi
Awin Mulyati
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Persepsi Nilai, Kualitas Produk, dan Inovasi Layanan terhadap Pengguna Selfphoto Studio – Potokita Prapen di Surabaya Shaluna Mei Ardhana; Awin Mulyati; Diana Juni Mulyati
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 3 (2025): Agustus : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i3.1868

Abstract

Self-photo studio is a modern photography trend that is growing rapidly among the younger generation, because it offers a private, flexible, and aesthetic photo experience without the help of a photographer. One of the business actors in this field is Selfphoto Studio - Potokita Prapen Surabaya, which has attracted the attention of many users. However, customer satisfaction is not always met because of the gap between expectations and the reality of the services provided. This study aims to determine the effect of Perceived Value, Product Quality, and Service Innovation on user satisfaction at Selfphoto Studio - Potokita Prapen branch in Surabaya. This study uses a quantitative approach with data collection techniques through the distribution of E-questionnaires. The number of respondents in this study was 100 Potokita Prapen users who were selected using a purposive sampling technique. The results of the study showed that perceived value, product quality, and service innovation had a positive and significant effect on user satisfaction, both partially and simultaneously. The results of the study showed that perceived value, product quality, and service innovation had a positive and significant effect on user satisfaction, both partially and simultaneously. These findings provide implications for the management of Selfphoto Studio - Potokita to pay more attention to these factors in order to increase customer satisfaction and loyalty..
Customer Experience, Brand Image, dan Perceived Value: Pengaruhnya Terhadap Kepuasan Pelanggan Netflix Melalui Mediasi Keputusan Pembelian Mahasiswa FISIP UNTAG Surabaya Agata Winda Christianti; Ayun Maduwinarti; Awin Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1033

Abstract

This study aims to examine the influence of customer experience, brand image, and perceived value on customer satisfaction through purchase decision as a mediating variable. The research was conducted on students of the Faculty of Social and Political Sciences at Universitas 17 Agustus 1945 Surabaya who use the Netflix application. A quantitative approach was used with a questionnaire distributed to 100 respondents. The data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS) method. The findings reveal that customer experience, brand image, and perceived value significantly influence purchase decision and customer satisfaction. Moreover, purchase decision is proven to mediate the relationship between the independent variables and customer satisfaction. These results highlight the importance of enhancing user experience, building a strong brand image, and delivering value perception to increase customer satisfaction through more informed purchase decisions. The study contributes to understanding consumer behavior in the digital entertainment industry, particularly among students as a major user segment.
Pengaruh pengalaman Pelanggan dan Cita Rasa terhadap Kepuasan pelanggan pada Cake Boss Deltasari Indah Waru Sidoarjo Fitri A’isya; Awin Mulyati; Diana Juni Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1036

Abstract

The culinary industry continues to experience positive growth, although the increase is not particularly significant. This condition requires business actors to continuously improve product and service quality in order to achieve customer satisfaction. This study aims to analyze the influence of Customer Experience and Taste on customer satisfaction at Cake Boss Deltasari Indah Waru Sidoarjo. A quantitative approach was used with a survey method, utilizing questionnaires distributed to 100 respondents who had made at least two purchases. The results of data analysis show that both customer experience and taste have a significant partial effect on customer satisfaction. Simultaneously, these two variables also have a significant influence on the level of satisfaction. However, among the two variables, taste was found to have the most dominant influence on customer satisfaction. This indicates that the taste quality of the product plays a crucial role in shaping customer satisfaction levels. These findings suggest that continuous improvement in the shopping experience and taste quality can serve as an effective strategy to enhance customer satisfaction in the culinary sector.
Pengaruh Word of Mouth dan Brand Image terhadap Minat Konsumen di Elfast English Course Kampung Inggris Pare Kenza Bisri Hariris; Ni Made Ida Pratiwi; Awin Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1041

Abstract

This study aims to analyze the effect of Word of Mouth (WOM) and Brand Image on Consumer Interest In choosing Elfast English Course as a place to study. The study used a quantitative approach with data collection through an online questionnaire in the form of a google form distributed to Elfast English Course consumers. The sample was randomly selected using simple random sampling technique, and the data was analyzed using multiple linear regression with the help of SPSS version 27. The results showed that both Word of Mouth and Brand Image had a significant effect, both simultaneously and partially, on Consumer Interest. The coefficient of determination (R²) indicates that both variables are able to explain most of the variation in consumer interest. These findings provide insight for Elfast English Course management to continue to improve service quality and strengthen Brand Image. In addition, maximizing Word of Mouth strategies can be an effective way to attract new potential participants through satisfied customer recommendations.
Pengaruh Personal Branding Agen, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Skincare Canbeauty pada Agen Canbeautyofficial Gresik Deavita Lusi Rahmawati; Ni Made Ida Pratiwi; Awin Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1048

Abstract

This study aims to analyze the effect of agent personal branding, product quality, and brand image on purchasing decisions for Canbeauty skincare at Canbeauty Official Gresik agents. This research is motivated by the increasing competition in the skincare industry and increasing consumer awareness of product safety and quality. The research method used is quantitative with a descriptive approach and multiple linear regression analysis. The sample of this study consisted of consumers who had consulted and purchased Canbeauty skincare products at Canbeauty Official Gresik agents. The results showed that the three independent variables Personal Branding, Product Quality, and Brand Image simultaneously influence Purchasing Decisions. Partially, each variable also has an influence on purchasing decisions. The implications of this research can be a marketing strategy for companies and agents to increase consumer loyalty and trust through strong Personal Branding, maintained Product Quality, and positive Brand Image.
Pengaruh Sales Promotion, Brand Image, Online Customer Review di TikTok terhadap Keputusan Pembelian Fore Coffee Cabang BG Junction Mall Surabaya Kirana Laksmi Davina; Awin Mulyati; Agung Pudjianto
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1057

Abstract

This study aims to test and analyze the Influence of Sales Promotion, Brand Image, and Online Customer Review on the TikTok Application on the purchase decision of Fore Coffee products. This study uses a quantitative approach method used by distributing questionnaires via Google Form to 100 respondents. The population in this study were Young Generation Consumers who had purchased products from Fore Coffee at BG Junction Mall, Surabaya City. The sampling method used in this study was the Probability Sampling method. The sampling technique used was Accidental Sampling. The analysis technique used was multiple linear regression analysis. The findings show that partially and simultaneously Sales Promotion, Brand Image, and Online Customer Review influence Purchase Decisions in young generation consumers who have purchased products from Fore Coffee at BG Junction Mall, Surabaya City..
Peran UMKM Sebagai Wadah Inkubasi Kewirausahaan Bagi Mahasiswa Dalam Program Wirausaha Merdeka Mochammad Hendy Dwi Permana; Awin Mulyati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1458

Abstract

One pointer of a country's advance can be seen from its financial perspective. MSMEs, as the spine of national financial improvement, require back from the government. Through the Free Enterprise (WMK) program, the government is collaborating with colleges in Indonesia to create a youthful era with an entrepreneurial soul. In this program, understudies are straightforwardly included through the entrepreneurial hatching arrange known as the submersion organize. At this arrange, students' entrepreneurial abilities are sharpened with MSMEs that are accomplices in this program. This think about employments a expressive strategy with a subjective approach. The information displayed were gotten through writing considers by analyzing different sources from past investigate, and are the comes about of work hones carried out with Bulgrill MSMEs.
Co-Authors Agata Winda Christianti Agung Pudjianto Agung Pujianto Angelina Mahesa Putri Ani Setiowati Ayun Maduwinarti Bacellia Yolanda Bomboa Deavita Lusi Rahmawati Desi Ramadhani Dewanti Nastiti Dini Septiningtyas Emilia Agustina Eva Septilia Farqa Adinata Fashya Khoerunnisa Fitri A’isya HUSNUL KHOTIMAH Indah Wahyu Prastyo Ira Kusuma Jonathan Dharma Nalendra Kenza Bisri Hariris Kirana Laksmi Davina Kusumaningrum, Imanuela Christin Anggita Laela Annafi’ah Mochammad Hendy Dwi Permana Muhamad Fauzi Muhammad Abi Baskoro Muhammad Agung Hudaya Mulyati, Diana Juni Naomi Nova Mies Pratiwi, Ni Made Ida Putri Nur Aini Satifa Qhoreza Shaluna Mei Ardhana Siska Adelia Putri Ute Chairuz M. Nasution