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All Journal KOMUNIKA Inter Komunika: Jurnal Komunikasi Jurnal Manajemen Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Pengabdian Masyarakat Nusantara Jurnal Locus Penelitian dan Pengabdian Jurnal Studi Ilmu Sosial dan Politik Jurnal Manajemen, Akuntansi, Ekonomi Eduvest - Journal of Universal Studies Jurnal Pengabdian Masyarakat Mentari
Adam, Ryan
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Religion Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Journal : KOMUNIKA

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TikTok Content Analysis as a Political Campaign Medium for the 2024 Presidential Candidates Adam, Ryan
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.18977

Abstract

TikTok has the potential to be a powerful tool for political campaigns, especially for searching young voters. Issues related to identity politics, tolerance, freedom of religion, and protection of human rights will continue to be an important concern in the presidential election. A political campaign refers to the organized efforts undertaken by candidates, political parties, or advocacy groups to influence public opinion, garner support, and secure votes during an election or for a specific political cause. This study aims to analyze the content shared on TikTok by presidential candidates, evaluate its effectiveness in reaching and engaging voters. This research will use qualitative approach. These specific objectives include analyzing political messages, assessing visual communications, evaluating campaign strategies, understanding user interactions, comparative analysis within the TikTok platform. By conducting a comprehensive content analysis of TikTok as a political campaign medium. This research tries to provide an overview of the effectiveness of using TikTok for political communication. These findings will contribute to be a better understanding of TikTok’s potential as a platform to engage and mobilize voters in the context of the 2024 presidential election.
Co-Authors Alfitri Alfitri Andries Lionardo, Andries Anggraini, Bean Nur Arrahman Syafebri Austin, Trecy HENDRA GUNAWAN B11211055 Januar Eko Aryansah Krisna Murti Leovani, Ega Lionardo, Andries M. Husni Thamrin M. Saleh, Hatta Muh Nizar Sohyb Muhamad Ikbal Muhammad Ichsan Hadjri Prabujaya, Sena Putra Presta, Oscar Devi Ramdan Lamato Raniasa Putra Rudy Kurniawan Saraswati, Erlisa Syaifudin Zakir, Syaifudin Varbi S, Vieronica Yusnaini Yusnaini