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All Journal Pendidikan Bahasa dan Sastra Indonesia Maqasid: Jurnal Studi Hukum Islam Jurnal Ilmiah Ecobuss Al-Fatih: Jurnal Pendidikan dan Keislaman Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Jurnal Ilmiah Manajemen Kesatuan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Indonesian Research Journal on Education Rechtsvinding
Rusly, Fathullah
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Religion Arts Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Inovasi Digital Marketing UMKM oleh Dinas Koperasi, Usaha Mikro, Perdagangan dan Perindustrian Kabupaten Probolinggo Putri, Maretha Mufidah; Rusly, Fathullah; Armanto, Nuruddin
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1861

Abstract

Through the use of technology and digitalization, the Probolinggo Regency government created an application innovation in the form of e-commerce called the Integrated MSME Development Management System (SIMADU), with the aim of helping market MSME products and expanding the marketing reach of Probolinggo Regency MSMEs through digital marketing. The research method used is a qualitative descriptive approach with case studies. Data was collected through interviews, observation and documentation. The research results show that implementing innovations such as SIMADU can help accelerate economic recovery, increase the competitiveness of MSMEs in facing competition and improve the economy of MSMEs in Probolinggo Regency. Although in terms of function performance, features and application servers still need evaluation.
Co-Authors Alfaris, Rizqi Armanto, Nuruddin Firdausiyah, Vita Fitri Ayu Hemas Haryas Harja Susetya Indawati, Indawati Irawan, Ahmad Soni Irzak Yuliardy Nugroho Islam, Saiful Latifah, Lutfiatul Magfirotul Hamdiah Mudassir Mulidi, Slamet Norhayati Norhayati, Norhayati Putri, Maretha Mufidah Rizal, Saiful Rohim, Muhammad Sa'diyah, Nur Halimatus Zainul Arifin