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Journal : Agriprimatech

Analysis Of The Effectiveness Of Communication Extension Palm Oil Plantation In Ptpn Iv Regional 1 Tanah Raja, Sei Rampah District Serdang Bedagai Regency Frasiska, Cahaya; Depari, Nelfita Rizka S; Utami, Khairuna; Pulungan, Abraham Ismail
Agriprimatech Vol. 8 No. 1 (2025): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v8i2.6659

Abstract

The effectiveness of communication plays a very important role in plantation farming activities, the need for information about oil palm cultivation aims to develop agricultural business results, production, and marketing cannot be separated from the role of communication that must be carried out by oil palm farmers on oil palm plantations PTPN IV regional I Tanah Raja plantation. This study aims to determine the effectiveness of communication on the Internal and External Characteristics of Oil Palm Farmers on Oil Palm Plantations PTPN IV regional I Tanah Raja plantation, Sei Rampah District, Serdang Bedagai Regency. Analysis of the Effectiveness of Oil Palm Farmer Communication was carried out using a survey method, sample selection with a purposive sampling method and a Likert scale analysis tool, and descriptive analysis. The effectiveness of group communicationThe score is 13.04, openness with a score of 11.04, Empathy has a score of 14.03, Attitude has a score of 13.05, positive attitude with a score of 14.04 and equality 11.02. Internal characteristics (education, age and gender) and external characteristics (intensity of counseling, accuracy of counseling channels and number of information sources) have a significant correlation with the effectiveness of group and interpersonal communication.
Analysis Of The Effectiveness Of Communication Extension Palm Oil Plantation In Ptpn Iv Regional 1 Tanah Raja, Sei Rampah District Serdang Bedagai Regency Frasiska, Cahaya; Depari, Nelfita Rizka S; Utami, Khairuna; Pulungan, Abraham Ismail
Agriprimatech Vol. 8 No. 1 (2025): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v8i2.6659

Abstract

The effectiveness of communication plays a very important role in plantation farming activities, the need for information about oil palm cultivation aims to develop agricultural business results, production, and marketing cannot be separated from the role of communication that must be carried out by oil palm farmers on oil palm plantations PTPN IV regional I Tanah Raja plantation. This study aims to determine the effectiveness of communication on the Internal and External Characteristics of Oil Palm Farmers on Oil Palm Plantations PTPN IV regional I Tanah Raja plantation, Sei Rampah District, Serdang Bedagai Regency. Analysis of the Effectiveness of Oil Palm Farmer Communication was carried out using a survey method, sample selection with a purposive sampling method and a Likert scale analysis tool, and descriptive analysis. The effectiveness of group communicationThe score is 13.04, openness with a score of 11.04, Empathy has a score of 14.03, Attitude has a score of 13.05, positive attitude with a score of 14.04 and equality 11.02. Internal characteristics (education, age and gender) and external characteristics (intensity of counseling, accuracy of counseling channels and number of information sources) have a significant correlation with the effectiveness of group and interpersonal communication.
EFFICIENCY ANALYSIS OF RICE (ORYZA SATIVA L.) FARMING BUSINESSES SIJAMBI VILLAGE, DATUK BANDAR DISTRICT TANJUNG BALAI CITY Fadilla, Suci; S, Nelfita Rizka; Depari, Depari; Fadhilah, Emma; Pulungan, Abraham Ismail
Agriprimatech Vol. 8 No. 2 (2025): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v8i2.7556

Abstract

The purpose of this study is to determine the level of efficiency in the use of production factors in rice farming, to analyze the income levels obtained by farmers, and to provide input in the form of strategies and recommendations for farmers to improve their productivity and efficiency in the future. This research employed a descriptive quantitative method with a survey approach. Data were collected directly from farmers through interviews using questionnaires, and supplemented with secondary data from relevant institutions. The respondents were rice farmers in Sijambi Village, selected based on specific criteria. The collected data were then analyzed using the Cobb-Douglas production function model to measure the extent of efficiency in the use of production factors, as well as income analysis to determine farmers’ profitability. The results show that farmers in Sijambi Village are generally quite efficient in utilizing production factors, particularly in the use of labor and fertilizers. However, inefficiencies were still found in the use of seeds and land management. The income levels obtained by farmers were relatively profitable, although there remains room for improvement to achieve more optimal results. The study recommends the adoption of modern agricultural technologies, the enhancement of farm management skills, and greater institutional support to increase rice production efficiency in the study area.