Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Journal of Management Analytical and Solution

Effect of Promotional Mix And Price On Consumer Subscription Decisions Mediated By Trust In Indihome Consumers In Medan (Emperis Study On Pt. Telkom Witel Medan) Adika Fajar Putra; Lubis, Muhammad Arif
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 2 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.052 KB) | DOI: 10.32734/jomas.v1i2.6286

Abstract

Indihome is a result of PT. Telkom. This examination means to analyze the impact of Promotion Mix (X1) and Price (X2) on Decision (Y) interceded by Trust (Z) Indihome Customers at PT Telkom Witel around there. Tests were taken upwards of 85 Indihome clients in Medan City utilizing an underlying condition model (Structural Equation Model). Information assortment utilized a poll while information investigation utilized Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart PLS) adaptation 3.0 M3 programming. Test outcomes: 1. Advancement Mix significantly affects Consumer Decisions to buy in to Indihome in, 2. Costs significantly affect Consumer Decisions to buy in to Indihome, 3. Advancement Mix significantly affects Indihome Customer Confidence, 4. Costs significantly affect Indihome Consumer Confidence, 5. Trust significantly affects Consumer Decision to buy in to Indihome.
Implementation of Management Information Systems at Janji Jiwa Coffee Shop in Medan Selayang City to Improve Customer Satisfaction Lubis, Muhammad Arif; Sembiring, Malinda Sari; Riyansyah, Ahmad; Sentosa, Chandra
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 2 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i2.16499

Abstract

Indonesia's coffee market has grown significantly in recent years, and a large number of coffee shops have opened up. In the face of fierce competition, the Janji Jiwa Coffee Shop in Medan, Selayang City, must strive to retain and grow its clientele. This research aims to determine the application of the Management Information System used to increase customer satisfaction at Janji Jiwa coffee shop. This research uses a quantitative approach with survey methods. Data was collected from 30 customers of Janji Jiwa Coffee Shop in Medan Selayang through a specially designed questionnaire. Data analysis was carried out using descriptive statistical methods and linear regression to test the relationship between SIM implementation and customer satisfaction. The final regression results indicate that the dependent variable, Consumer Satisfaction of Janji Jiwa Medan Coffee, Medan Selayang District, is significantly impacted (p < 0.05) by the independent variable, Management Information System. Customer satisfaction at the Janji Jiwa Coffee Shop in Medan Selayang has increased dramatically once SIM was implemented. These results suggest that coffee shops can enhance consumer loyalty and streamline their operations by implementing SIM.
Strategic Analysis for Developing Tourism in Toba Regency: A Sustainable Management Approach Lubis, Muhammad Arif; Siregar, Ayu Dhisa Faradiba
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 3 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i3.18302

Abstract

Toba Regency, located in North Sumatra, Indonesia, offers vast potential for tourism development, thanks to its natural beauty, cultural heritage, and historical significance. This study analyzes the strengths, weaknesses, opportunities, and threats (SWOT) related to tourism in Toba Regency, utilizing a sustainable management approach to enhance the region's tourism sector. By conducting a SWOT analysis and evaluating both internal and external factors, the study identifies key strategies for boosting tourism, including improving infrastructure, increasing local community involvement, and promoting the region’s unique cultural and natural attractions at national and international levels. The findings suggest that leveraging Toba Regency's natural and cultural resources, while addressing limitations in infrastructure and community engagement, can significantly enhance its tourism potential. The strategic recommendations provided focus on sustainable practices that will benefit the local economy, preserve cultural and environmental assets, and foster long-term tourism growth.
Job Stress and Work Environment as Determinants of Employee Performance in the Indonesian Private Sector Lubis, Muhammad Arif; Sentosa, Ilham; Weber, Gerhard Wilhelm
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.21039

Abstract

Employee performance is a critical factor in achieving organizational goals andsustaining competitive advantage. This study investigates the influence of jobstress and work environment on employee performance at PT. Rahayu Permai.Employing a quantitative research design, data were collected through structuredquestionnaires distributed to employees and analyzed using multiple linearregression techniques. The results indicate that job stress has a negative andsignificant effect on employee performance, while the work environment exertsa positive and significant influence. These findings highlight the importance oforganizational efforts to minimize work-related stress and improve workplaceconditions in order to enhance employee productivity and overall performance