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Analyzing Product Quality, Price, Promotion, and Service Quality Impact on Consumer Satisfaction: Es Teh Indonesia Bogor Haidar, Abdullah; Octaviani, Nadila; Hendrasto, Nur
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.70379

Abstract

This study aims to determine the extent to which product quality, price, promotion, and service quality significantly influence customer satisfaction at Es Teh Indonesia in Bogor. A total of 430 respondents participated in this study, with questionnaires distributed using a non-probability sampling technique in a descriptive quantitative research design. Data were analyzed using SPSS 29 software, applying multiple linear regression with an error value of α = 0.05. The results indicate that (1) customer satisfaction is positively and significantly influenced by product quality, (2) price significantly and favorably affects customer satisfaction, (3) promotion significantly and positively impacts customer satisfaction, and (4) service quality also has a positive and significant impact on customer satisfaction. Furthermore, the study finds that product quality, price, promotion, and service quality collectively have a positive and significant influence on customer satisfaction at Es Teh Indonesia in Bogor. These findings underscore the importance of each marketing element in fostering customer loyalty and satisfaction. The research has significant implications for Es Teh Indonesia’s strategy to enhance its product offerings, improve service quality, and design effective promotional campaigns. These results can guide the company's marketing practices to achieve a competitive advantage in the local beverage market
Enhancing students on climate issues through social media marketing and green knowledge sharing: A contemporary da'wah approach in Indonesia and Turkey Sutopo; Nur Hendrasto; Afif Zaerofi; Haidar, Abdullah
Jurnal Ilmu Dakwah Vol. 45 No. 1 (2025)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v45.1.26371

Abstract

Purpose - This study examines the influence of social media marketing and green knowledge sharing on climate change awareness among university students in Indonesia and Turkey. These digital initiatives are framed as a contemporary form of da'wah bil hal, where Islamic values of environmental stewardship are promoted through action-based communication and active engagement on social media platforms. Method - A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 327 students through purposive sampling. Result  -  The findings reveal that social media marketing significantly impacts green knowledge sharing (β = 0.279, p = 0.016) and climate awareness (β = 0.305, p = 0.012), with green knowledge sharing mediating the relationship (β = 0.112, p = 0.038). However, climate awareness alone does not significantly lead to pro-environmental behavior. Implication – The study highlights that empowering students through social media campaigns can be an effective strategy for environmental da'wah, integrating Islamic values into climate action. Originality/Value - This study is one of the first cross-cultural investigations linking social media-driven environmental communication with Islamic da'wah practices between Indonesia and Turkey. It highlights cultural variations in environmental awareness and communication style, where Indonesian students show higher collectivist-driven engagement in green campaigns. In contrast, Turkish students tend to approach environmental messaging more individually. These contrasts enrich understanding of how Islamic da'wah bil hal can be contextualized across different cultural and educational settings. *** Tujuan - Studi ini bertujuan untuk menganalisis pengaruh pemasaran media sosial dan berbagi pengetahuan hijau terhadap kesadaran perubahan iklim di kalangan mahasiswa universitas di Indonesia dan Turki. Inisiatif digital ini dikonsepkan sebagai bentuk kontemporer dari da'wah bil hal, di mana nilai-nilai Islam tentang pengelolaan lingkungan dipromosikan melalui komunikasi berbasis aksi dan keterlibatan aktif di platform media sosial. Metode - Pendekatan kuantitatif digunakan dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menganalisis data yang dikumpulkan dari 327 mahasiswa melalui sampling purposif. Hasil  -  Temuan menunjukkan bahwa pemasaran media sosial secara signifikan mempengaruhi berbagi pengetahuan hijau (β = 0.279, p = 0.016) dan kesadaran iklim (β = 0.305, p = 0.012), dengan berbagi pengetahuan hijau sebagai mediator dalam hubungan tersebut (β = 0.112, p = 0.038). Namun, kesadaran iklim sendiri tidak secara signifikan mengarah pada perilaku pro-lingkungan. Implikasi – Studi ini menyoroti bahwa memberdayakan mahasiswa melalui kampanye media sosial dapat menjadi strategi efektif untuk da'wah lingkungan, dengan mengintegrasikan nilai-nilai Islam ke dalam aksi iklim. Orisinalitas/Nilai - Studi ini merupakan salah satu penelitian lintas budaya pertama yang menghubungkan komunikasi lingkungan berbasis media sosial dengan praktik da'wah Islam antara Indonesia dan Turki. Studi ini menyoroti variasi budaya dalam kesadaran lingkungan dan gaya komunikasi, di mana mahasiswa Indonesia menunjukkan keterlibatan yang lebih tinggi didorong oleh kolektivisme dalam kampanye hijau. Sebaliknya, mahasiswa Turki cenderung mendekati pesan lingkungan secara lebih individual. Perbedaan ini memperkaya pemahaman tentang bagaimana da'wah bil hal Islam dapat dikontekstualisasikan dalam berbagai setting budaya dan pendidikan.
Decomposing sociopreneur model supporting national economic recovery through the development of sustainable halal tourism Haidar, Abdullah; Herindar, Evania; Syihabudin, Muhammad
Journal of Islamic Economics Management and Business (JIEMB) Vol. 4 No. 1 (2022)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2022.4.1.11718

Abstract

This study analyzes the sociopreneur model that can support national economic recovery through sustainable halal tourism. The method used is a case study of a Sociopreneur Community (Sudut Lombok). By conducting in-depth interviews, the author found that Lombok Corner offers the concept of Responsible Tourism and Ecotourism and is supported by several services collaborating with the surrounding community. In addition, Corner Lombok also has several social programs, where a portion of the profits from the business sector, at least 25% of the net profits of investors, will be allocated to social activities to improve the welfare of the people of East Lombok. This business model is expected to be an example for developing Sustainable Halal Tourism in other places to encourage the development of Indonesian halal tourism, whose benefits can also be felt by the surrounding community.
Decoding Sentiments: Exploring Islamic Fintech Discourse on Twitter in The Post-Pandemic Haidar, Abdullah; Hendrasto, Nur; Herindar, Evania; Chairiyati, Fauziah
Perbanas Journal of Islamic Economics and Business Vol 4 No 1 (2024): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v4i1.244

Abstract

Twitter (later called X) users' perceptions of sharia-compliant fintech offer a revealing insight into their responses to Islamic financial innovations. Analyzing 3,231 tweets, the study found that the majority of attitudes were neutral (55,6%), followed by positive sentiments (33,3%), and negativity was the least (11,1%). This paints an intriguing picture of user reactions toward Islamic fintech. The prevalence of neutral attitudes suggests a lack of full engagement or a neutral stance among users, potentially due to limited understanding or minimal interaction with Islamic finance platforms. However, the significant positive sentiment indicates an interest and endorsement of sharia-compliant finance, seen as an ethical and aligned alternative within Islamic principles. Conversely, the emergence of negative sentiment raises concerns regarding compatibility with genuine sharia principles and the safety of its implementation. Addressing these concerns, education and transparency become crucial. A comprehensive approach involving regulation, outreach, and risk management is essential to build trust and understanding of the value sharia fintech offers in the modern financial landscape. Keywords: Fintech, Sentimen fintech syariah , Twitter, Covid-19
Sentiment Analysis of Islamic Fintech: Uncovering the Pulse of Twitter Post-Covid-19 Haidar, Abdullah; Hendrasto, Nur; Chairiyati, Fauziah; Herindar, Evania
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.663

Abstract

Twitter user attitude towards sharia fintech research provides an intriguing glimpse into perceptions and responses to sharia-based financial innovation. According to an analysis of 2,131 tweets, the bulk of attitudes were neutral (80.8%), followed by positive sentiments (16.2%), and the least were negative sentiments (3%). These findings paint an intriguing picture of how users react to sharia-compliant fintech concepts. The predominance of neutral attitude may indicate that the majority of Twitter users are not yet completely engaged with or have a neutral opinion of sharia fintech. This could be due to a lack of knowledge about the concept or a lack of direct connection with Islamic financial channels. The presence of strong positive sentiment, on the other hand, suggests interest in and support for this endeavour. There may be a view that sharia fintech can give a more ethical and in line with Islamic financial principles alternative. The unfavourable mood that has evolved, however, cannot be disregarded. Opinions opposing sharia fintech can stem from a variety of sources, including questions about its compatibility with authentic sharia principles or concerns about the hazards and security of its use. It is critical to understand the causes of unfavourable attitude and to improve education and transparency about sharia fintech. Overcoming questions and fears may necessitate an all-inclusive strategy to regulation, outreach, and risk management. In this approach, it can increase user trust and knowledge of the existence and benefits of sharia fintech in the current financial environment.
The Waqf Integrated Income-Generating Model: A Catalyst for Indonesia's Sustainable Development Ambitions Haidar, Abdullah; Herindar, Evania; Arviannis, Tasya; Nursyamsiyah, Ikha; Hendrasto, Nur
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 8 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v8i1.8256

Abstract

This research delves into the effect of collective beliefs and anticipations regarding investment cooperation, technological progression, and administrative governance on fostering sustainable income through the Waqf Integrated Income Generating Model (WIIGM). The study, grounded in the Theory of Reasoned Action (TRA), empirically assesses public perceptions of the WIIGM. A survey conducted among 100 participants through convenience sampling and online questionnaires provides the data, which is analyzed using partial least squares structural equation modeling to test hypotheses. Prior ethical approval was secured for data collection. Findings from this study highlight that sustainable income is positively influenced by investment collaboration and governance, but not by technological advancements. In terms of building trust (behavioral intention) in the WIIGM model, technological advancement does not show a significant effect. This novel investigation offers insights into how a newly proposed integrated income model for waqf institutions could enhance community trust. The study holds substantial implications. It is intended for professionals and government officials to understand waqf's functions, positions, and potential applications, considering community trust and beliefs.
The Impact of Knowledge About Business Model Canvas (BMC) on Entrepreneurial Interest of Young Generation in Jabodetabek Hendrasto, Nur; Chairiyati, Fauziah; Haidar, Abdullah; Herindar, Evania; Rehman, Hafiz Mudassir
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.146

Abstract

This research aims to investigate the influence of Business Model Canvas (BMC) knowledge on entrepreneurial knowledge among young generations in the Jabodetabek region. There is a growing need to understand the role of BMC in stimulating entrepreneurial interest among the youth. This study seeks to provide insight to the younger generation on the importance of entrepreneurship and to encourage the development of an entrepreneurial interest through the application of the Business Model Canvas (BMC) learning method. The research employs purposive sampling techniques for data collection and utilizes a quantitative approach with simple regression analysis.The data reveals a correlation coefficient (R) of 0.65 or 65%, with a coefficient of determination (R Square) of 0.423. Data processing using SPSS 29 indicates an F value of 60.878 with a significance level of 0.001 < 0.05. Partial significance test (t-test) shows that the Entrepreneurial Knowledge BMC variable attains a t value of 7.802, exceeding the critical t-table value of 1.992, with a significance value of 0.0005, smaller than 0.05. These findings indicate a positive and significant relationship between BMC knowledge and entrepreneurial aspirations among young individuals in Jabodetabek. Entrepreneurial knowledge through BMC has a positive and significant impact on entrepreneurial interest. Therefore, enhancing entrepreneurial knowledge acquired through BMC has the potential to increase entrepreneurial interest among the younger generation. Keywords: BMC knowledge, business model canvas, young generation, entrepreneurial interest
Youth Strategies in Economic Empowerment Hendrasto, Nur; Nuriyah, Aminah; Nurhasanah, Saniatun; Haidar, Abdullah; Maulida, Syahdatul
Tamkin Jurnal Pemberdayaan Tazkia Vol. 2 No. 1 (2024): TAMKIN: Jurnal Pengabdian Masyarakat
Publisher : Tazkia Islamic University College

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tamkin.v2i1.320

Abstract

The research "Youth Strategy in Economic Empowerment" thoroughly examines the strategic significance of young people in promoting economic growth, particularly within the halal industrial sector. This study emphasizes the significant contribution that young people, who constitute a crucial segment of the world population, may make to the advancement of socioeconomic development. This research uncovers the most recent developments in the halal business by means of seminars including prominent speakers like Prof. Dr. Marco Tieman. It focuses on crucial elements such as supply chains and ecosystems. The paper's conclusion underscores the significance of innovation and the contributions of young individuals, serving as inspiration for aspiring entrepreneurs in the global development of the halal industry
Determinants of Brand Advocacy in Academia: Analyzing the Role of Service Quality and Lecturer Competence Hendrasto, Nur; Purba, Asnan; Haidar, Abdullah; Herindar, Evania; Chairiyati, Fauziah
JURNAL AL-TANZIM Vol 8, No 1 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i1.5809

Abstract

This study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy. Analyzing data from 305 graduates and students across seven cohorts (2015-2021) and academic disciplines, it employs structural equation modeling (SEM) to explore these dynamics. The findings reveal that while lecturer competence does not significantly impact brand advocacy, the quality of educational services does. Specifically, postgraduate programs are perceived to offer the highest service quality, whereas Islamic Accounting and Islamic Business Management are viewed less favorably. Islamic Broadcasting Communication, a new field, needs more specialized faculty. Regarding lecturer competence, postgraduate students report the highest levels, with Islamic Economics instructors deemed more competent than those in Sharia Accounting, despite the latter's "A" accreditation. Brand advocacy is lowest among Sharia Business Management graduates, whereas postgraduate programs see the highest engagement in brand advocacy efforts. The research aims to position the campus as a benchmark for improving lecturer competence and service quality, enhancing institutional brand advocacy and competitive standing.