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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) YUME : Journal of Management Jurnal Suluh Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ProBisnis : Jurnal Manajemen Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Journal of Management, Economic, and Accounting
Zalukhu, Yuterlin
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Golden Ratio of Data in Summary

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The Effect of Social Media Marketing on VCO Purchasing Decisions at Osseda Folala Cooperative Kristian Putra Waruwu, Advent; Laila, Otanius; Mendrofa, Yupiter; Zalukhu, Yuterlin
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.819

Abstract

This study aims to analyze the effect of social media marketing on purchasing decisions (VCO) at Osseda Folala Nias Cooperative. Social media has become an effective tool in improving marketing and influencing consumer purchasing decisions. This research uses a quantitative method with a coefficient of determination test approach to evaluate how much social media marketing influences purchasing decisions. Based on the coefficient of determination test results, the Adjusted R Square value of 0.555 indicates that the social media marketing variable (X) can explain the purchasing decision variable (Y) by 55.5% after adjusting for the sample and independent variables. Other variables outside this study influence the remaining 44.5%. The results of this study indicate that marketing strategies through social media significantly influence VCO purchasing decisions at Osseda Folala Nias Cooperative. However, other factors also need to be considered to increase marketing effectiveness.
Co-Authors Aceh, Masmunira Ayler Beniah Ndraha Bate'e, Maria Magdalena Bu'ulolo, Yufisman Buulolo, Seli Petrus Fatolosa Hulu Gea, Nov Elhan Gea, One Putra Notatema Gulo, Eferlin Gulo, Yepi Martati Halawa, Herlinwati Harefa, Idarni Harefa, Lican Nirmala Harefa, Yosua Budiaman Hia, Pius Silvanus Hulu, Fatolosa Hulu, Joviali Graceman Iman Telaumbanua, Tekun Kristian Putra Waruwu, Advent Lahagu, Alfonsus Indra Baru Laia, Otanius Laila, Otanius Laoli, Yenoria Suwarni Laowo, Andreas Larosa, Yoel Melsaro Lase, Jusnamay Ertina Lase, Mei Herpiana Mendrofa, Asri Hartati Mendrofa, Yupiter Ndruru, Podiyanto Ndruru, Yasaroziduhu Serniati Zebua Telaumbanua, Rinta Astuti Waruwu, Arwan Waruwu, Frisca Angela Zai, Kurniawan Sarototonafo Zai, Windarni Zebua, Emanuel Zebua, Yunus Sarofati Zega, Yamolala