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All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Pengabdian Kepada Masyarakat Ceria Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Makarim, Siti Amirah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Empowering Traditional Culinary Msmes Through Business Plan Development Assistance In Panumbangan District, Tasikmalaya Fatah, R. Hozin Abdul; Makarim, Siti Amirah; Dewi, Lati Sari; Fitriani; Wadini; Hilal, Syaeful
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.665

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the local economy in Tasikmalaya. However, many culinary entrepreneurs, especially those producing traditional food products in Panumbangan District, face challenges in preparing structured and sustainable business plans. This community engagement program aims to provide technical assistance and training for culinary MSME actors in developing comprehensive business plans tailored to their specific business contexts. Using a participatory approach and the IPOO (Input–Process–Output–Outcome) framework, this program involved needs assessment, training workshops, practical mentoring, and business plan development. The results showed increased awareness, knowledge, and skills among participants in creating and implementing business plans. The outcomes also indicate a positive shift in participants' readiness to apply strategic planning for business growth. This program proves that systematic and context-based assistance can empower local MSMEs and strengthen their sustainability in the regional creative economy.
Cipasung Heritage Creative Hub: Innovation In Msme Development Based On Cultural Tourism And Agrotourism In Cipasung Village, Lemahsugih, Majalengka Akbar, Akhmad Hidayat Nurul; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.776

Abstract

This community service activity aims to develop the "Cipasung Heritage Creative Hub" model through revitalization of Village-Owned Enterprises (BUMDes) and strengthening the capacity of local Micro, Small, and Medium Enterprises (MSMEs) in Cipasung Village, Lemahsugih District, Majalengka Regency. The village has extraordinary potential in developing creative economy based on cultural tourism and agrotourism, with the presence of tea gardens that have become tourist attractions, bamboo craft traditions that are still preserved, and rich local wisdom. The method used includes a participatory approach involving all village stakeholders, creative economy skills training, development of superior products based on local wisdom, and formation of digital marketing networks. The program was implemented for 12 months involving 150 participants from various community groups, including tea farmers, bamboo craftsmen, women's groups, and village youth. The results showed a significant increase in local MSME capacity, with 85% of participants successfully developing innovative products based on tea and bamboo crafts. The average income of MSMEs increased by 60% within 6 months after program implementation. BUMDes Cipasung successfully integrated tea agrotourism with creative economy, creating educational tourism packages that attracted 2,500 tourists in the first year. The "Cipasung Heritage Creative Hub" model proved effective in preserving local culture while improving community economic welfare.
Strategi Pemasaran Produk Unggulan Desa Melalui Optimalisasi Peran Bumdes Dalam Meningkatkan Perekonomian Masyarakat Desa Kadugede Makarim, Siti Amirah; Syarif, Endang; Zaman, Jajang Saeful
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1327

Abstract

This study aims to analyze the marketing strategy of superior village products through optimizing the role of Village-Owned Enterprises (BUMDes) in Kadugede Village, Kadugede District, Kuningan Regency. This research uses a quantitative descriptive approach with 100 respondents consisting of MSME actors and local product consumers. The sampling technique used probability sampling with a simple random sampling method. The research data consists of primary data obtained through questionnaires and secondary data from village profile documents and related literature. The data analysis method uses simple linear regression analysis to see the effect of marketing strategy on increasing the income of MSME actors. The results showed that the marketing strategy implemented by BUMDes is currently in the fairly good category, but needs optimization in digital marketing aspects. The results of hypothesis testing show that marketing strategy has a significant effect on the sales volume of superior village products with a significance value of 0.000 < 0.05. The contribution of marketing strategy to local economic improvement is 42%.
Pencegahan Dan Penanganan Kekerasan Seksual Melalui Edukasi Komunikasi Asertif Dan Literasi Digital Pada Remaja Di Kabupaten Tasikmalaya Dewi, Lati Sari; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1438

Abstract

Sexual violence has become a serious social issue affecting adolescents both in offline and digital environments. Limited understanding regarding forms of sexual violence, self-protection, and reporting mechanisms often causes victims to remain silent and vulnerable. This community service activity aimed to improve adolescents’ understanding and awareness regarding the prevention and handling of sexual violence through educational approaches, assertive communication training, and digital literacy strengthening. The activity was conducted through counseling, interactive discussions, simulations, and mentoring involving adolescents in Kabupaten Tasikmalaya. The results showed increased participant understanding regarding forms of sexual violence, the courage to communicate assertively, awareness of digital safety, and understanding of reporting and assistance procedures. Overall, this activity contributed positively to strengthening adolescents’ self-protection capacity and creating a safer social environment.
Co-Authors Akbar, Akhmad Hidayat Nurul Aminah, Entin Barkah, Risman Dyah Ciptaning Lokiteswara Setya Wardhani Erlangga, Gagas Erna Rusmiwati Fatah, R. Hozin Abdul Fitriani Hakiki, Syahdan Halwani, Sufi Hendi Sobari HENDRA GUNAWAN B11211055 Hermansyah, Taufik Hermayanto, Ricky Hilal, Syaeful Iis Susanti, Iis Iswara, Zalu Nabil Yassin Iwan Sugianto Jajang Saeful Zaman Lati Sari Dewi Nazirwan, Mohamad Nugraha, Yuda Nurulloh, Endang Syarif Putra, Galih Mauladin Ruslan Sani Haryati Saputra, Iwan Sopian, Agus Taufik, Ahmad Royan Wadini Wibowo, Agoes Hari Edy