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All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Pengabdian Kepada Masyarakat Ceria Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Makarim, Siti Amirah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Empowering Traditional Culinary Msmes Through Business Plan Development Assistance In Panumbangan District, Tasikmalaya Fatah, R. Hozin Abdul; Makarim, Siti Amirah; Dewi, Lati Sari; Fitriani; Wadini; Hilal, Syaeful
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.665

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the local economy in Tasikmalaya. However, many culinary entrepreneurs, especially those producing traditional food products in Panumbangan District, face challenges in preparing structured and sustainable business plans. This community engagement program aims to provide technical assistance and training for culinary MSME actors in developing comprehensive business plans tailored to their specific business contexts. Using a participatory approach and the IPOO (Input–Process–Output–Outcome) framework, this program involved needs assessment, training workshops, practical mentoring, and business plan development. The results showed increased awareness, knowledge, and skills among participants in creating and implementing business plans. The outcomes also indicate a positive shift in participants' readiness to apply strategic planning for business growth. This program proves that systematic and context-based assistance can empower local MSMEs and strengthen their sustainability in the regional creative economy.
Cipasung Heritage Creative Hub: Innovation In Msme Development Based On Cultural Tourism And Agrotourism In Cipasung Village, Lemahsugih, Majalengka Akbar, Akhmad Hidayat Nurul; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.776

Abstract

This community service activity aims to develop the "Cipasung Heritage Creative Hub" model through revitalization of Village-Owned Enterprises (BUMDes) and strengthening the capacity of local Micro, Small, and Medium Enterprises (MSMEs) in Cipasung Village, Lemahsugih District, Majalengka Regency. The village has extraordinary potential in developing creative economy based on cultural tourism and agrotourism, with the presence of tea gardens that have become tourist attractions, bamboo craft traditions that are still preserved, and rich local wisdom. The method used includes a participatory approach involving all village stakeholders, creative economy skills training, development of superior products based on local wisdom, and formation of digital marketing networks. The program was implemented for 12 months involving 150 participants from various community groups, including tea farmers, bamboo craftsmen, women's groups, and village youth. The results showed a significant increase in local MSME capacity, with 85% of participants successfully developing innovative products based on tea and bamboo crafts. The average income of MSMEs increased by 60% within 6 months after program implementation. BUMDes Cipasung successfully integrated tea agrotourism with creative economy, creating educational tourism packages that attracted 2,500 tourists in the first year. The "Cipasung Heritage Creative Hub" model proved effective in preserving local culture while improving community economic welfare.
Pengembangan Potensi Kawasan Pertanian Berkelanjutan Melalui Pemberdayaan Masyarakat Di Desa Sindangbarang, Kecamatan Panumbangan, Kabupaten Ciamis Makarim, Siti Amirah; Fatah, R. Hozin Abdul; Akbar, Akhmad Hidayat Nurul; Sukandar, Erna Rusmiwati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1130

Abstract

This community service research aims to identify and develop the agricultural potential of Sindangbarang Village, Panumbangan District, Ciamis Regency. Sindangbarang Village has significant agricultural potential with leading commodities such as rice, corn, and peanuts, as well as opportunities for agrotourism development. However, there are challenges related to agricultural infrastructure, including irrigation systems and the need for agricultural machinery and equipment, as well as the optimization of product marketing. The methods used include potential surveys, interviews with farmers and village officials, and secondary data analysis. The results of this community service activity are expected to formulate community empowerment strategies to improve agricultural productivity, product diversification, and sustainable agrotourism development, thereby enhancing the economic welfare of the community.
Pemberdayaan Masyarakat Melalui Pengembangan Potensi Perkebunan Dan Hortikultura Lereng Di Kecamatan Ciawi, Kabupaten Tasikmalaya Fatah, R. Hozin Abdul; Makarim, Siti Amirah; Akbar, Akhmad Hidayat Nurul
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1152

Abstract

This community service program aims to empower the people of Ciawi District, Tasikmalaya Regency, by developing plantation and horticultural potential on sloping land. This region boasts agro-ecological conditions that support the development of various superior commodities, such as chilies, coffee, and palm sugar. However, exploiting this potential still faces several obstacles, including vulnerability to erosion and land degradation, limited application of cultivation and post-harvest technologies, and suboptimal marketing access. The methods used in this community service activity included identifying superior commodities, a SWOT analysis to develop development strategies, and implementing cultivation and post-harvest technologies appropriate to the characteristics of sloping land. Furthermore, the activity was carried out using a participatory approach through training and mentoring for farmers. The results of the activity indicate that Ciawi District has significant potential for developing chilies, coffee, and palm sugar commodities, but requires sustainable land management and more innovative marketing strategies. The community empowerment strategies implemented include terracing as a land conservation measure, diversification of processed products to increase added value, and the use of digital marketing. This approach has been proven to increase agricultural productivity, product diversification, and strengthening community institutions, thus contributing to improving the economic welfare of the community in a sustainable manner.
Pengembangan Potensi Wisata Car Free Day Untuk Pemberdayaan Ekonomi Masyarakat Di Desa Kertaraharja, Kabupaten Ciamis Hermayanto, Ricky; Dewi, Lati Sari; Makarim, Siti Amirah; Sugianto, Iwan; Saputra, Iwan; Nazirwan, Mohammad
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1153

Abstract

This community service program aims to empower the community in Kertaraharja Village, Ciamis Regency, through the development of its Car Free Day (CFD) tourism potential. Kertaraharja Village boasts beautiful natural landscapes, including vast rice fields and views of Mount Sawal, which are utilized as a Car Free Day location every Sunday. This CFD event not only serves as a culinary and sports tourism destination but also provides a platform for numerous Micro, Small, and Medium Enterprises (MSMEs) to sell their products. However, optimizing this potential still faces challenges related to marketing, product diversification, and community participation. The methods used in this activity include identifying tourism potential, conducting a SWOT analysis to formulate development strategies, and implementing digital marketing and MSME empowerment programs. The activity was carried out with a participatory approach through training and mentoring for local communities and MSME actors. The results indicate that Kertaraharja Village has significant potential for developing sustainable tourism through CFD, but requires continuous management and innovative marketing strategies. The community empowerment strategies implemented include strengthening MSME institutions, diversifying culinary and local products, and utilizing digital platforms for promotion. This approach has been proven to increase local economic activity, product diversification, and strengthen community institutions, thereby contributing to improving the economic welfare of the community in a sustainable manner.
Peningkatan Daya Saing Sdm Lokal Melalui Pendampingan Kompetensi Kerja Berbasis Kebutuhan Nyata Masyarakat Hermansyah, Taufik; Dewi, Lati Sari; Makarim, Siti Amirah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1174

Abstract

This community service program aims to enhance the competitiveness of local human resources in Buanamekar Village, Ciamis Regency, through work competency assistance based on real community needs. The village faces challenges such as low digital literacy and limited access to formal certification, which hinder economic growth. The methods used include participatory situation analysis, competency-based training (CBT), and intensive mentoring. The results show a significant improvement in participants’ technical and soft skills, with an average post-test score increase of 45%. Furthermore, the program successfully established a local competency forum to ensure sustainability. This initiative proves that tailored competency assistance can effectively bridge the gap between local skills and market demands, thereby fostering sustainable rural development.
Strategi Pemasaran Produk Unggulan Desa Melalui Optimalisasi Peran Bumdes Dalam Meningkatkan Perekonomian Masyarakat Desa Kadugede Makarim, Siti Amirah; Syarif, Endang; Zaman, Jajang Saeful
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1327

Abstract

This study aims to analyze the marketing strategy of superior village products through optimizing the role of Village-Owned Enterprises (BUMDes) in Kadugede Village, Kadugede District, Kuningan Regency. This research uses a quantitative descriptive approach with 100 respondents consisting of MSME actors and local product consumers. The sampling technique used probability sampling with a simple random sampling method. The research data consists of primary data obtained through questionnaires and secondary data from village profile documents and related literature. The data analysis method uses simple linear regression analysis to see the effect of marketing strategy on increasing the income of MSME actors. The results showed that the marketing strategy implemented by BUMDes is currently in the fairly good category, but needs optimization in digital marketing aspects. The results of hypothesis testing show that marketing strategy has a significant effect on the sales volume of superior village products with a significance value of 0.000 < 0.05. The contribution of marketing strategy to local economic improvement is 42%.
Co-Authors Akbar, Akhmad Hidayat Nurul Aminah, Entin Barkah, Risman Dyah Ciptaning Lokiteswara Setya Wardhani Erlangga, Gagas Fatah, R. Hozin Abdul Fitriani Hakiki, Syahdan Halwani, Sufi Hendi Sobari HENDRA GUNAWAN B11211055 Hermansyah, Taufik Hermayanto, Ricky Hilal, Syaeful Iis Susanti, Iis Iswara, Zalu Nabil Yassin Iwan Sugianto Jajang Saeful Zaman Lati Sari Dewi Nazirwan, Mohamad Nazirwan, Mohammad Nugraha, Yuda Putra, Galih Mauladin Ruslan Sani Haryati Saputra, Iwan Sopian, Agus Sukandar, Erna Rusmiwati Syarif, Endang Taufik, Ahmad Royan Wadini Wibowo, Agoes Hari Edy