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All Journal Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Jurnal Bindo Sastra PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Stilistika: Jurnal Pendidikan Bahasa dan Sastra ASANKA: Journal of Social Science And Education Anjoro : International Journal of Agriculture and Business Wistara: Jurnal Pendidikan Bahasa dan Sastra
Asista, Aruna
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Anjoro : International Journal of Agriculture and Business

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Analysis of eco-friendly preference and consumer satisfaction on the attributes of rice in Toboali Bangka Selatan Yulia, Yulia; Bahtera, Novyandra Ilham; Sitorus, Rostiar; Asista, Aruna
Anjoro: International Journal of Agriculture and Business Vol 5 No 1 (2024): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v5i1.3131

Abstract

Rice serves as the main dietary staple for most Indonesians. The preference of environmentally conscious consumers reflects their liking or disliking of the different types of rice available. Satisfaction, in this context, refers to consumers' evaluations of their expectations when purchasing and consuming rice. It involves comparing their level of satisfaction with the actual performance of the rice after consumption. The study aims to analyze the eco-friendly preference and consumer satisfaction with the attributes of rice in Toboali Bangka Selatan. Convenience sampling was applied to collect the respondents of the study. Convenience Sampling was the technique where the sampling was conducted on consumers who were currently at home and willing to fill out the provided questionnaire. Surveys conducted through direct personal interactionTop of Form, observation, and focus group discussion were employed as the data collection technique. Importance-performance analysis (IPA) and customer satisfaction index (CSI) were used in processing the data. The study revealed that the eco-friendly preference and the quality of the eco-friendly rice had a positive impact on total consumer satisfaction which was fulfilled by the attributes of rice with 69 %. The rest such as price, taste, and ease of access were not satisfied as the important attributes were not well performed. Furthermore, the CSI score illustrated that the satisfaction of eco-friendly consumers in all classes was at the “satisfied” status.
Co-Authors Anwar, Muhammad Syaiful Hartati, Lasmi Novyandra Ilham Bahtera Ramadhani, Tiara Rostiar Sitorus Rozani, Muhammad sari, rafiqa Satrio, Ndaru Suntara, Reza Adriantika Yulia Yulia