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All Journal Fokus Ekonomi Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Tematik Fokus Abdimas
Tasriastuti, Nurrohmi Ambar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Fokus Ekonomi

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BUSINESS SUCCESS INFLUENCED BY CREATIVITY, ENTREPRENEURIAL KNOWLEDGE AND BUSINESS CAPITAL Prabowo, Catur; Tasriastuti, Nurrohmi Ambar; Pelupessy, Ig. Henri; Harminingtyas, Rudika; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.253-262

Abstract

The purpose of this study was to determine the effect of creativity, entrepreneurial knowledge and business capital on business success (Case study on MSMEs in West Semarang District). The population in this study was 50 MSME actors. Data collection techniques used observation, case studies and questionnaires. Data analysis techniques used quantitative methods. In this study, the method used to analyze data was the Partial Least Square (PLS) method using SmartPLS 3.0 software. The results of the test study showed a positive and significant effect on the creativity variable (X1) on business success (Y1) with an effect size of 0.161 which is categorized as medium. There is a positive and significant effect on the entrepreneurial knowledge variable (X2) on business success (Y1) with an effect size of 0.108 which is categorized as medium. There is a positive and significant effect on the business capital variable (X3) on business success (Y1) with an effect size of 0.577 which is categorized as large. The implications of this study are that creativity, entrepreneurial knowledge and business capital have a very important role in the success of MSMEs in West Semarang District. MSMEs need to increase innovation in developing products, broaden their entrepreneurial insights and also manage their capital well to increase business success
THE INFLUENCE OF PRICE, ELECTRONIC WORD OF MOUTH (E-WOM), AND BRAND IMAGE ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE PLATFORM Tasriastuti, Nurrohmi Ambar; Harminingtyas, Rudika; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.111-118

Abstract

The development of e-commerce platforms in Indonesia has had a significant impact on product purchasing behavior among students. The ease of access and wide selection of products offered through online shopping sites such as Shopee, Tokopedia, Lazada, and others, have made e-commerce the main channel for students to make purchases. The Shopee site stands out as one of the leading online shopping platforms in Southeast Asia, being. The main objective of this research is to determine and evaluate the influence of price, electronic word-of-mouth (e-WOM), and brand image on the purchasing behavior of Shopee application users among STIE Pelita Nusantara Semarang students. A purposive sampling approach was used in data collection, with a total of 72 respondents participating in this investigation. Primary data analysis in this research was carried out through multiple regression analysis. The research results show that price, electronic word-of-mouth (e-WOM), and brand image have a positive and important influence, both individually and collectively, on the purchasing decisions of Shopee application users among STIE Pelita Nusantara students. Within the framework of this research, price emerges as the most influential factor influencing purchasing choices. The coefficient of determination (R²) shows that 70.4% of the variance in the dependent variable of purchasing decisions can be explained by three independent variables: price, Electronic Word Of Mouth (E-WOM), and brand image.
Co-Authors Adhi, Daniel Kartika Af'idah, Kamilatul Catur Prabowo Diva Riza Fahlefi Endang Kurniawati, Endang Fitriani, Fatma Awalia Iffah, Milchatul Ignatius Henri Pelupessy Lies Indriyatni Maduretno Widowati Mohklas Mohklas, Mohklas Panca Wahyuningsih Pratiwi, Yusi Rudika Harminingtyas Sari, Dian Anita Saudah, Nurus Sidiq, Fajar Sulikah Sulikah Susanti Wahyuningsih, Susanti